It’s no secret that in the last few years, the usage of mobile devices has been growing exponentially and have impacted all areas of our lives. These days a growing number of users are only using their phones and tablets to access the web and that number will only continue to grow.
This means that your small businesses cannot afford to ignore mobile market if you want your business to succeed and grow.
In one of my previous blog posts, I already discussed the importance of responsive web design and why you need a mobile-friendly website. In this article, I want to list some of the reasons why your small business needs to have a responsive website if you want to stay competitive online.
There are over 1 billion mobile users worldwide
That fact alone should send whatever marketing instincts you have on overdrive. What brand wouldn’t want to be visible to a billion people? Besides, the optimal version of your brand is what people will see when your website is mobile-friendly. If your site doesn’t display properly on their smartphones or tablets, more than a billion people won’t have a good impression of your brand. Or simply wouldn’t care about it, which is infinitely worse.
Google’s Mobile-First Index
You put up your website so that people would become aware of your brand, right? Here’s your chance to become more visible in the search engine result pages, and it’s called the Mobile-First Index, courtesy of, who else, but Google. With mobile-first indexing, Google will determine your website ranking by analyzing if it has been updated for mobile devices. If your website offers a better mobile experience, it33 will likely fare better in rankings than those that don’t.
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More mobile shoppers
With more mobile users, it follows almost immediately that the number of mobile shoppers has become massive as well. During the 2017 holiday season, smartphone users accounted for 1/3 of all purchases online. And if you think that Black Friday is all about being physically present at stores and pushing and shoving with the rest of them, you would be surprised by the fact that close to 40 percent of sales were through mobile transactions.
Also, keep in mind that mobile shoppers are a finicky lot. If your site doesn’t give them a good mobile user experience, they’ll quickly drop it and move on to other sites. Simply put, you can expect to miss out on a lot of action if your site doesn’t perform well on mobile devices.
Your competitors aren’t mobile-friendly either
For all the press that mobile design and mobile-friendliness have been getting lately, more than half of businesses still haven’t made an effort to get with the program, and it’s very likely that your competitors are among them.
From the looks of things, you and your competitors have the same frame of mind when it comes to becoming mobile-friendly. Change yours and make your website friendlier to mobile users, and you will get a leg up on all of them.
To say that mobile is the future would be wrong because that future is already here. Mobile is the dominant platform, and it’s only right that you give it its due if you want to attract more customers and boost awareness of your brand.
Raluca Crasuleac is the SEO Manager at SEOPhoenix.net, a SEO company which helps businesses grow their revenue and achieve long-term success through cutting edge internet marketing. When not in the office, Raluca enjoys gourmet cooking and traveling with her dog.
Infographic: Responsive Web Design.