What Is The Difference Between A Landing Page and A Home Page

difference between landing page and homepage

If you want to grow your traffic and generate more business, there are a number of important pages you need to create.

Among them are the homepage and the landing pages.

So what’s the difference between the two?

An effective homepage and landing page design will draw the attention of people visiting your website and get them to convert into leads or customers

The two pages are distinctly different, with different goals for each.

Although each is an integral part of the inbound marketing process, a landing page and home page serve different purposes. 

Purpose of Landing and Home Pages

Your home page is the main page of your website where your visitors go to learn about who you are and what you do. 

On the other hand, the landing page is designed specifically to convert visitors into leads. 

A landing page is a webpage that exists for the sole purpose of converting site visitors into leads and potential customers. 

Landing pages are optimized for one single goal, while homepages provide information and typically have multiple goals.

What Is The Landing Page?

Landing pages are pages that exist within the website and are created to convert visitors to leads.

INFOGRAPHIC: Perfect Home Page

A landing page is a web page designed to get visitors to perform a specific action. The action could be anything, but it’s most often an email sign-up or a purchase.

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They are usually much less cluttered than a typical home page or regular website page. They may contain such elements as form, testimonials, a list of benefits, possibly an explanatory video or a graphic, and a clear call-to-action.

You can use landing pages to offer the visitor an incentive, such as a free report or eBook in exchange for their email address or other contact information. 

What Is The Homepage?

Every website needs to have a homepage. The homepage is the first thing that visitors will see when they land on your domain. It’s their gateway into your website.

INFOGRAPHIC: Website Checklist: 15 Design Elements to Include on Your Homepage

Your homepage does not only attract visitors, but it also gives an idea of what your business is about. 

As you see, both of these pages are extremely important when it comes to growing your business. You must carefully plan, design, and execute them to maximize their full potential.

Gene is Web Developer & the Founder of BigAppleMedia. He helps clients get leads & grow traffic by building smart & result driven websites and applying the latest SEO strategies. Schedule a Free Consultation

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