Why Your Business Needs Content Marketing
If you’re a small business you know how critical it is to have a marketing strategy in place if you want your business to grow. There are many tools and strategies you can use when it comes to marketing your small business website.
If you’re looking to market your website online, you have many options and tools available to help you. One strategy that has become especially popular in recent years is content marketing.
Content marketing involves the creation of articles, blog posts, ebooks and other types of rich media content that attracts users and potential clients to your website generating more traffic and sales.
Just like with any marketing, one of the main goals of content marketing is to generate more interest in what you’re trying to promote. Whether it’s building more traffic to your website, finding clients or building brand recognition, content marketing can help you achieve your goals. But like with any other type of marketing you need to do it right.
Every Small Business Needs Content Marketing Strategy
Content marketing strategy is the process of planning, creating, publishing and distributing the content you create. Creating content that attracts traffic requires a lot of planning. There are literally millions of blog posts published every day. If you don’t have a marketing strategy in place, it will be extremely hard to get through all this clutter.
If you want to attract traffic to your small business website, you need to have a solid marketing strategy to help you succeed. You need to establish what, when and how often you’ll be creating content to get the maximum results.
One of the aspects of your marketing strategy should be the creation of evergreen content.
What Is Evergreen Content
Evergreen content is the content that never goes of style and remains relevant and fresh long after it was written and published.
This type of content is extremely valuable. It helps readers find solutions to their problems and answers frequently asked questions.
Take a look at more in-depth evergreen content articles:
- How to Make Evergreen Content That Boosts Your SEO Success
- What is Evergreen Content? A Guide to Long-Lasting Content That Boosts SEO
- How To Create Evergreen Content That Earns Value Indefinitely
- What Is Evergreen Content?
- Why Every Business Blog Needs Evergreen Content
Types of evergreen content
Evergreen content can come in a variety of formats. Creating evergreen content can yield amazing results if done correctly. Take a look at this case study how Evergreen content generated tons of traffic for one company.
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Case study: How We Utilized Evergreen Content to Increase Our Traffic 1,800% in 14 Months (case study link)
Common formats of evergreen content include “How-to” guides, unique and original posts, quizzes, faq pages, polls, product reviews, videos, infographics, and lists of helpful resources.
Further reading: More examples of evergreen content:
- 20 Types of Evergreen Content that Produce Lasting Results for Your Business
- 2 Types of Evergreen Content That Attract Valuable Links
- 14 examples of evergreen content formats that work wonders
How To Create Evergreen Content
Creating content in one of these formats won’t necessarily guarantee it will become evergreen. The content itself must be interesting, entertaining informative, and relevant.
There are also many tools available that can help you create evergreen content.
One way to create evergreen content is by helping people solve their problems. Most popular formats of this type of content fall under Tutorials and How-to posts categories. To find what questions people are asking, you can use apps such as Answer the Public or Quora. Using these tools you can find out what questions people ask about the specific topics. Then you simply provide the answer and create a step-by-step tutorial on how to solve these problems.
Another strategy you can use to come up with evergreen content is by researching and finding popular topics trending online and on social media. One of the best tools for finding popular topics is BuzzSumo.
Neil Patel covered Buzzsumo and how to use it in many of his blog posts.
What I Learned from Checking BuzzSumo Every Day for a Month (Source: Neil Patel)
Buzzsumo shows the most shareable articles on any specific topics. By finding what is popular, you can create similar articles that do even better job covering that topic.
But not just any evergreen topic will do. You need to be creating content specifically for your niche. It’s in your best interest to create evergreen content that appeals specifically to people who might be interested in your type of business and services you provide. If the content you publish is not directly related to what you do, people will simply go elsewhere after reading it, resulting in high bounce and low conversions rates.
So it’s crucial for you to know who your audience is if you want to convert them after they find your evergreen content. It sounds simple but you’d be surprised how many people write content without first figuring out whom they’re writing for. As the result, you’ll there are many websites that get tons of traffic, but no conversion and no engagement.
After you come up with topics to write about and for whom, you need to make sure your content is well optimized. Optimizing your content can help improve its search engine position in Google so it can be easily found when people looking for the type of content you created. Website and content optimization is an art and science, that must be applied to everything you create online. There are on-page and off-page website optimization strategies you can utilize to increase the popularity of your content.
On-page optimization requires for you to do keyword research, use the proper titles and tags and link to the external sources. Adding rich media and infographics also can improve the visibility of your content.
For off-page optimization, you need to build links to the content from other websites. Google measures how popular content is by how many other websites are linking to it. The more links you have the higher is the authority of your website and the better your chances of ranking higher resulting in more clicks and traffic.
If you’re looking for strategies on how to generate more links to your website, take a look at popular link building guides below.
- 10x Link Building Strategies To Increase Your Search Rankings In 2018
- What is Link Building? Strategies & Examples
- The Beginner’s Guide to Link Building
Make your content shareable. Remember to promote your content on social media. The more shares and interest your content builds on social, the higher the chances of your content becoming evergreen. To make sure your content gets seen, use tools such as HootSuite and Buffer to schedule content multiple times during the week and at different times. This way someone who might not be on social media in the morning might see it later in the day.
Not every post you will create will become evergreen content. Nevertheless, it’s important to keep in mind and apply these tips and strategies when writing content. Creating evergreen content that continuously drives traffic to your website should be one of your main goals and an important part of your overall long-term content marketing strategy.
Infogrpahic: How To Create Evergreen Content That Never Goes Out of Style
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