If you want to create content that resonates with your users, you need to figure out what problems people are having and offer them a solution. One of the ways this can be done is by analyzing questions people ask when they do searches online.
Recently I discovered a great tool that helps discover what real people are searching for. It’s found on the website AnswerThePublic.com. AnswerThePublic, displays queries based on the auto-suggest results provided by Google & Bing.
This tool is very simple to use. All you have to do is choose the topic of your choice, select the country, and then hit search. The results you get back are displayed as a visual diagram and consist of questions people ask about the topic you selected.The questions are split into various categories and begin with what, where, who, when, who, how, are, why, and which.
AnswerThePublic.com is a great tool to use when you’re starting your brainstorming session to help you find a topic for your next article. Also if you need to create an effective FAQ section, you can use this tool to figure what relevant questions to include.
By having a comprehensive list of questions around specific topics, you can decide exactly what you should focus on and what type of content to produce.
AnswerThePublic a great tool, which also happens to be completely free. So next time you’re deciding on the topic for your next blog post, give AnswerThePublic a try.