How To Set Clear Website Design Goals and Objectives When Planning a Website

web design tips: set website goals

How To Set Clear Website Design Goals and Objectives When Planning a Website

When it comes to planning your website, one of the most important decisions you must make to ensure success, is to set clear goals.

Unfortunately, too many people never actually set goals when it comes to their own website design or website redesign project. Instead, they simply work on their site and hope that the hard work will pay off.

Setting website design goals and objectives are imperative for measuring your website’s performance. They also help you identify how your website can be improved in the future. Without goals, you don’t know if you are going in the right direction. A website’s objectives define what a company wants to achieve with its website.

The visitors to your website don’t have time to figure out what exactly that you do and what is your business is about.

How do you measure the success of your website? If you’re like many business owners, you probably measure traffic and leads. But there are other factors to consider when judging the success of your website. One is how it actually serves your business and whether it is meeting your goals.

Defining the main goal of your website or its main reason for existence, right from the beginning, will ensure you will set a clear path for your website’s success. By setting clear goals for your website, you can measure its effectiveness.

Before starting your designs, you first must ask: Why do you need this website and what do you want your site to do?

Once you get the answers to these two main questions, you will need to create a strategy aimed at accomplishing your goals. This might require you to reorganize your content, remove pages, or come up with better calls to action.
All elements must work together to ensure your website achieves its main objective. Some of the goals you might set for the website can include the following: generate more leads, drive more traffic, have people sign up for your newsletter, or call to make an appointment.

Once you define the main goal of your website, it helps to write it down, to guide website developers and other members of your team to stay on course and keep website objectives clear at all times.

If you want it to provide information and get more traffic to your website, you have to build it with that goal in mind. This might require you to use SEO and other marketing strategies.

If you build a website that doesn’t have a clear purpose, it will only cost you time and money, while also provide little, if any, benefit.

Having a clear vision right from the beginning will ensure your website fulfills its goals and achieves its objectives.

Affordable Web Design & Marketing

Below are more useful website design tips to make sure your website looks and performs the way it’s supposed to.

INFOGRAPHIC: Web Design Tips
69 Web design tips


From Visually.

– See more at:

Setting goals for your online business is a crucial step in the design process. In this article, we discussed why it’s so important to set your goals and objectives before you start your design process.

By doing this, you will gain a better understanding of what your website needs to achieve and help you create the best possible layout and design for your online business.

Need to redesign or upgrade your website? Let us know. We offer affordable small business website design services, run free website audits and help with search engine optimization.

Gene is Web Developer & the Founder of BigAppleMedia. He helps clients get leads & grow traffic by building smart & result driven websites and applying the latest SEO strategies. Schedule a Free Consultation

No Comments

Post A Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Don't leave empty handed..

Get The Ultimate List of  Free Web Design & Digital Marketing Tools
We've compiled the ultimate list of the top essential FREE
Web Design & Marketing Tools into one handy e-book.
Yes, Send Me the Free e-Book!
We do not sell or share your information with anyone.
Sign up to get the latest web design & marketing news, links & tips.