7 Steps To Video Marketing Strategy

video marketing

With each new day, the marketing landscape is getting increasingly competitive. Business owners and marketers are in a race to bring their brand in front of the target audience.

In such a scenario, the YouTube video editor proves to be a powerful tool for conveying the brand message. Videos help brands capture attention and build an emotional connection with prospective customers.

With billions of hours of video content consumed on the internet every day, it is important to create a video marketing strategy to stand out from the competitors and engage potential buyers. With intuitive video editing tools, planning and executing extensive strategies is all the more achievable for small business owners.

Here are the steps to optimize your video marketing strategy to achieve your business goals.

1. Identify Your Audience

Any successful marketing campaign starts with research – who you are trying to target. Today, more and more people prefer personalized content which is why videos are more popular than television. As a marketer, you can leverage this trend by identifying your audience. Start by recognizing your ideal customer and their needs and expectations.

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Consider factors like age, gender, lifestyle, interests, and more to spot your target audience. Then, find out what type of content best suits them and what channels they use the most. Another important consideration is the objectives you are trying to achieve with a video marketing strategy. Some may want to increase traffic and sales while others may be trying to drive brand awareness.

To optimize the videos’ effectiveness, ensure you are using the right brand voice and message. Spend time collecting information about buyer personas as these insights will help you decide the type of video content you should produce and the budget you should allocate.

2.  Plan A Video Content Schedule

Before you proceed with your video marketing strategy, you should create a schedule for your content. Creating videos takes more time and effort than writing a blog or posting an image. See if you can take some time out of your schedule to make a short, fun video. Look at your calendar to outline your content posting schedule.

Ask yourself how many videos you plan to post and the possible frequency. Be realistic in the targets you set because the key to success is consistency. Make sure you are always ahead of the timeline, so your audience doesn’t miss out on your content if any emergency comes up. Posting video content consistently will help your brand establish reputation and authority on the platform.

3. Allocate The Right Video Budget

Many marketers believe that putting a lot of money into a video marketing campaign will automatically make it successful. While this is not true, not spending sufficient on a video campaign can hurt the brand by bringing across the message poorly. When it comes to making video content, it is important to pay attention to goals and ensure you are spending well.

For example, if you aim to target Gen Z buyers, you can avoid spending too much on video production and instead create short videos for social media channels like Twitter, Instagram, Snapchat, and others.

This also applies to using influencer marketing; you need not always hire the top celebs. Stay within your budget by contacting industry experts and micro-influencers that already engage the audience you are trying to reach.

4. Delegate Video Production Tasks

Once you have identified your buyer persona and finalized the video content plan, you should assign tasks to get the content produced. Some of the most critical tasks in the process include outlining the script, selecting the background, checking sound and light, recording clips, editing videos, and uploading them.

If you don’t have a team, you should schedule these tasks to make your marketing strategy effective. Remember that your first video is not going to be perfect; learn from your past videos, improve and keep practicing.

If you narrate in the video, speak clearly and slowly to let the other people understand. Following a few basic tips should help you come up with a captivating video that brings desired results.

5. Optimize Videos For Different Channels

Based on your choice of channels launching your video campaigns, it is important to make sure the videos are optimized to get maximum engagement. For video marketing, it translates to tweaking your video after two weeks of its launch to fine-tune the target audience.

Facebook requires your videos to be short and compelling with attractive captions. Optimizing videos for Twitter demands the perfect targeting for keywords, devices, and interests.

6. Upload Your Video Content

After you have recorded and edited your video, it is ready to be uploaded. If you are sharing a live stream, there is no need to edit or upload your content. The audience can watch the video in real-time and engage with you by asking questions and giving opinions. You can choose to live stream on YouTube, Instagram, Facebook, and TikTok. Ensure that you do proper research as each platform has its own requirements.

To upload a recorded video for your brand promotion, you need to choose the right platform – Facebook, Vimeo, YouTube, or Instagram. YouTube is the most popular video-sharing platform today withover a billion hours of video content watched every day. As it is owned by Google, your content gets directly fed into the world’s largest search engine, giving your brand an SEO advantage. 

7. Analyze Your Performance

Once you have uploaded planned content to the chosen channels, the final step is to measure the performance of your video marketing strategy by keeping track of relevant metrics. Such an analysis helps find out what elements of your strategy are working and what are not.

Some of the most significant metrics to keep an eye on are View Count, Engagement Rate, Conversion Rate, Average Watch Time, and Social Media Engagement in the form of likes, comments, and shares.

Once you have gathered the data, analyze it to base your decisions on future videos. For example, if your video gets a good number of views but not a satisfactory average watch time, it suggests that you chose the correct topic but failed to retain viewers’ attention for longer.

Analyze these figures before allocating resources to upcoming videos. Keeping track of your strategy’s performance helps you influence your audience the way you want. 

Final Thoughts

A step-by-step approach to developing a video marketing strategy should help you capture attention and stand out from the crowd. It is also effective at bringing your product to the forefront and expanding your brand reach.

A well-planned video marketing strategy is a powerful tool for business owners looking to build an online presence and drive conversions.

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