In the current landscape of digital marketing, link building is a mainstay strategy for many marketers. Getting your website to rank well on search engine results pages (SERPs) is vital for increasing site traffic, lead generation, and so on.
Unless search engines overhaul their algorithms, link-building methods like guest posting, skyscraper technique, and broken link building will remain staples in SEO practices.
Guest posting calls for supplying original content for blog pages or websites of industry thought leaders, earning backlinks and additional traffic for your own page in the process. Skyscraper technique involves updating and upgrading existing content with new, high-quality backlinks. Finally, broken link building is done by reaching out to webmasters and site owners to offer a replacement for their dead links with similar content.
There’s no denying the effect of these tried-and-tested methods. However, as digital marketing continues to grow, more site owners and webmasters are being flooded with the same requests, making them less likely to accept any proposal.
To stay ahead of the competition and achieve your marketing goals, it may be time to explore underrated link building tactics that are equally as effective or even more so than their popular counterparts.
The infographic below discusses some of these lesser-used tactics: interviews, resource pages, partner links, Help a Reporter Out (HARO), image reclamation, profile links, linking out/ego bait, 2nd tier link building, and media events.
These tactics range from beginner to intermediate-level executions, with a list of corresponding best practices to get those much-needed backlinks. You can use these alongside typical tactics to improve on your marketing efforts and hit your KPIs, whatever they may be.
Ranking on SERPs better than your competitors can be challenging, but with the right strategies, you can reach your target market better. Take your link-building tactics to the next level with the methods below.
Author: Oscar Florea Oscar is Spiralytics‘ “wisest” Online PR Specialist. His outstanding relationship-building skills have been honed by years of experience helping companies in all sorts of industries to manage their brand image. This guy eats strategic outreach for breakfast!