When new audiences visit your website, you only have one shot to make a positive first impression. Eye-catching graphics, videos, and logos are a must for initially gaining your audience’s attention, but well-written content is arguably the most important ingredient for bringing new audiences closer to a point of purchase.
Think about it: if you aren’t speaking to audiences in a way that motivates, entertains, or educates them on your website, why would they feel compelled to make a purchase from you?
8 Best Practices For Writing Successful Website Copy
The way you communicate to consumers on your website can make or break your chances of generating new leads. If you’re not sure how to get started, look no further. Here are 8 easy tips for creating powerful website copy:
#1 Use Titles To Grab Reader’s Attention
The only way your website will generate leads is if readers take the time to actually listen to what you have to say. Whether or not your copy is rock-solid, readers won’t engage with it unless there’s a captivating title to suck them in.
Title formats that have been proven to help business’s web articles get all the more traffic and shares include:
- How-To Articles: ‘How To Become A Copywriter’
- Listicles: ‘5 Tips For Copywriting’
- Guides: ‘The Ultimate Guide To Copywriting’
#2 Tailor Copy To Your Target Audience
The way that your audience thinks, acts, and speaks should impact the way that you communicate with them. For example, if your audience is rather casual or young, they’re not going to connect with the same writing style that, say, a highly-educated professional might resonate with.
Personalized copy is essential for providing value and connecting to your unique target audience. In general, the more your audience likes your content, the more likely they are to further engage with your brand. Understanding the demographic and psychographic characteristics of your audience will go a long way for informing your tone and voice.
#3 Don’t Skimp On Editing
In order to be taken seriously as a business consumer can trust, your website’s copy must reflect the same level of quality that your products and services do. Because of this, incorrect grammar usage, passive voice, and dull word choice will hurt your chances at a reputation of credibility. It is always worth it to double, triple, or — dare-I-say — quadruple check for any errors. You can use such as Grammarly to check for any spelling and grammatical errors.
#4 Include Actionable CTAs
Calls-to-action are the phrases on your website that inform readers what to do next. Well-written CTAs are responsible for making your casual readers into your next customer, especially ones that use strong verbs to elicit a sense of urgency to take action.
But don’t just include a “buy now” and call it a day. Take time to brainstorm a CTA tailored to your audience. As mentioned earlier, copy that is personalized will speak louder to audiences than the general stuff. This is especially the case with CTAs, as personal ones perform 202% better than default ones.
#5 Let Your Personality Shine
Today’s consumers want to connect with brands on a deeper level than ever before. The way that you speak to your customers on the phone or in-person should mirror the way that you write to them. Since overly-salesy and robotic copy doesn’t read authentic, make sure to add a sprinkle of humor, storytelling, and personality in everything that you write.
#6 Get To The Point
When it comes to copywriting for lead generation, the simpler the better. Communicating your message in an efficient and easy-to-understand way will help readers stay engaged and entertained by your website content.
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Easy ways to streamline your copywriting include:
- Ditching any complex industry jargon
- Removing “fluff” adjectives and filler words
- Adding bullet points and headings to improve structure
#7 Use SEO To Your Advantage
Did you know that 75% of users don’t even venture past the first SERPs? In order to ensure that your website isn’t lost in the shuffle of Google and other search engines, it is crucial to write copy that is optimized to perform well for their algorithms. There is simply no other way for your target audiences to find your content against the competition.
An easy way to improve your SEO is by inserting strategic keywords into your titles, subheadings, and text bodies. That way, when consumers search with these keywords, your website is much more likely to pop up.
#8 Get Help From The Pros
Are you feeling overwhelmed by the thought of getting your web copy right? You’re not alone. Copywriting agencies and professionals exist for this very reason. Hiring professional copywriters and content writers ensures that your copy entails all of the above tips, without an ounce of confusion or stress on your end.
Generate Quality New Leads Today
Writing copy that converts is not an easy task, however, it doesn’t have to be rocket science. By implementing these 8 tips and strategies you will be well on your way to attracting more traffic and converting this traffic into leads.
Author: Liz Slyman. Over the past decade, Liz has worked as a copywriter and digital marketing executive for a multitude of companies from startups to and mid-sized businesses to working as the VP of marketing for award-winning, platinum-selling artists. Leveraging an understanding of the nuance of language in marketing, Liz founded Amplihigher, a content marketing and copywriting agency, designed to connect consumers to companies in a way that results in next-level brand expansion.