Top 7 SEO Tools You Should Use To Stay Ahead Of Your Competition

top seo tools

SEO has become an integral part of any marketing strategy. You can’t just throw up a website and expect it to rank high in the search engines. There’s more to it than just keyword stuffing your content with lots of keywords.

To stay ahead of their competition many top marketing experts use SEO strategies to improve organic traffic. In addition, they also use many popular SEO tools to help them optimize websites, so they show up at the top of search engine results.

SEO tools are crucial in digital marketing because they allow you to track your progress and find out what is working and what isn’t- all without having to go through the hustle of manually monitoring the results. This article will provide you with the 7 most important SEO tools you should use if you want to learn about your website’s performance metrics and improve it for better results.

Best SEO Tools You Should Know About In 2022

The SEO tools offer you valuable information like the competitors’ actions, measuring search performances, website’s performance, track running of your sites, and measuring traffic. So, here are some SEO tools you should know about in 2022. 

1.    Ahrefs

This tool provides an overview of your competition, breaking down their backlinks and identifying new prospects.

Ahrefs helps you rank your site in the SERP by showing keywords you can easily rank for. Your business can greatly increase revenue by using SEO recommendations provided by this superb tool. If the price of the software is a prohibitive factor, you can try ahrefs free SEO Tools first.

2.    Google Search Console

Google offers you this tool for free if you have a website. This SEO tool helps you monitor and report your website’s presence in the SERP of Google. However, you do not need to have these tools for appearing on the google search engine.

To use the Google Search Console, you only need to add a code to your website. Or, you can also go through Google Analytics and get your sitemap submitted for indexing.

For ranking your site on the SERP, you need to understand how Google and the users view your site. The Google Search console offers you that info. As an SEO expert, you can use the Google Search Console to optimize your site for better performance in the SERP. 

3.    SEMrush

Another excellent SEO tool that marketers love is SEMrush. SEMrush helps with SEO strategies to rank on Google. The tool is popular among SEO experts and novices, and for good reason.

With this tool, you can easily run competitive analysis and see where your competitors rank as well as how many backlinks they have.

The SEMrush feature that most SEO workers love is its domain vs. domain analysis. First, you can compare your competitors’ websites with yours. Then, you can use the analytics data to optimize your site for better performance in the SERP. 

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4.    MOZ

I would include using the MOZ tool among many SEO guides for the newbies. There is a free version of MOZ available for everyone to use. You can use that or go for the paid MOZ pro version.

If you need any website-related data like a site’s DA or DR, MOZ will help you with that. It is almost unbelievable how, despite the consecutive update of the Google algorithm changes or CVW changes, MOZ can keep up and provide you with the latest analytic insight you need. In addition, you can use the free MOZbar tool to check your website’s metrics. 

5.    KWFinder

A crucial work of the SEO experts is to track keywords related to and profitable for their website. SEO experts need to track high-volume keywords with a minimum number of competitors to stay in business. You can use ahrefs for tracking these keywords.

However, if you don’t want to use ahrefs, there is an alternative. KWfinder is another SEO tool that helps you pull the best and most profitable niche-related keywords.

The tool has an inbuilt rank tracker to track the ranking of your websites. You can use the best-suited keywords to strategies your website’s content. So, you can also surpass your competitors once you use the keywords that SEO tools like KWfinder provides. 

6.    SpyFu

If competitor analysis is what you want to do as an SEO worker, then SpyFu is the tool you can opt for. This tool helps you with competitor analysis, domain analysis, and keyword analysis features. In addition, if you are looking for an SEO tool for backlink analysis, this tool can help you with that as well.

If you have a small business and need your site’s metrics analysis, you need to use SpyFu. It enables you with an affordable competitor analysis tool. 

7.    SE Ranking

SE Ranking’s SEO Tool, an all-in-one website analysis software that will help you determine what your site needs to rank highly in search engine results. With this tool at your disposal, you’ll be able to analyze keywords, track rankings, and do much more in order to refine your SEO strategy. In a way, it’s a budget-friendly alternative to SEMRush. For a fraction of a cost, you can get a good overview of your website and determine how it’s performing compared to its competition. 


As SEO becomes more competitive and complex, there are several SEO tools available to help you optimize your website for SEO and increase your traffic. You can use these popular SEO tools to improve your website performance, analyze the competition, or do keyword research.

SEO tools can really make your work easier and can make a huge difference in your SEO journey.

Author Bio

Alisha Jones is an online entrepreneur by profession and a passionate blogger by heart. She’s the author of SEO guide for the newbies. She’s on a mission to help digital businesses grow online and shares her journey, insights, and experiences at Online Health Media.

Gene is Web Developer & the Founder of BigAppleMedia. He helps clients get leads & grow traffic by building smart & result driven websites and applying the latest SEO strategies. Schedule a Free Consultation

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