Top SEO Tools Experts Use To Stay Ahead Of The Competition

top seo tools

SEO has become an integral part of any marketing strategy. You can’t just throw up a website and expect it to rank high in search engines. There’s more to it than just keyword stuffing your content with lots of keywords.

To stay ahead of their competition many top marketing experts use SEO strategies to improve organic traffic. In addition, they also use many popular SEO tools to help them optimize websites, so they show up at the top of search engine results.

Benefits of Using SEO Tools For Small Businesses

SEO tools are crucial in digital marketing because they allow you to track your progress and find out what is working and what isn’t- all without having to go through the hustle of manually monitoring the results.

Using SEO Tools can provide many benefits including:

Save time:

SEO tools can help you quickly and efficiently complete tasks that would otherwise take a long time to do manually.

advertisement | Continue Reading Below
Web Design & SEO Services for Health Professionals and Small Business Owners
Do you need help with your website?
Services We Offer:
  • Medical Website Design
  • Health WordPress Development
  • Website Maintenance
  • Medical SEO & Digital Marketing
Click Here To Request Services

Improve efficiency:

SEO tools can help you work more efficiently by automating tasks, providing insights and analysis, and helping you prioritize your efforts.

Enhancing accuracy:

SEO tools can help you improve the accuracy of your work by providing data and insights that are difficult to obtain manually.

Increasing visibility:

SEO tools can help you improve the visibility of your website in search engine results, which can lead to more traffic and potential customers.

Providing competitive insights:

SEO tools can help you understand the strengths and weaknesses of your competitors, allowing you to make strategic decisions to stay ahead in the search rankings.

On this list, you’ll find the most important SEO tools experts use and recommend to improve a website’s performance metrics and outrank the competition.

Video: 19 Best SEO Tools for 2023 (+ How to Use Them Like a Pro)

Best SEO Tools You Should Know and Use

The SEO tools offer you valuable information like the competitors’ actions, measuring search performances, website performance and measuring traffic. So, here are some SEO tools you should know about in 2023. 

1.    Ahrefs

This tool provides an overview of your competition, breaking down their backlinks and identifying new prospects.

Ahrefs helps you rank your site in the SERP by showing keywords you can easily rank for. Your business can greatly increase revenue by using SEO recommendations provided by this superb tool. If the price of the software is a prohibitive factor, you can try ahrefs free SEO Tools first.

2.    Google Search Console

Google offers you this tool for free if you have a website. This SEO tool helps you monitor and report your website’s presence in the SERP of Google. However, you do not need to have these tools for appearing on the google search engine.

To use the Google Search Console, you only need to add a code to your website. Or, you can also go through Google Analytics and get your sitemap submitted for indexing.

For ranking your site on the SERP, you need to understand how Google and the users view your site. The Google Search console offers you that info. As an SEO expert, you can use the Google Search Console to optimize your site for better performance in the SERP. 

3.    SEMrush

Another excellent SEO tool that marketers love is SEMrush. SEMrush helps with SEO strategies to rank on Google. The tool is popular among SEO experts and novices, and for good reason.

With this tool, you can easily run competitive analysis and see where your competitors rank as well as how many backlinks they have.

The SEMrush feature that most SEO workers love is its domain vs. domain analysis. First, you can compare your competitors’ websites with yours. Then, you can use the analytics data to optimize your site for better performance in the SERP. 

4.    MOZ

I would include using the MOZ tool among many SEO guides for the newbies. There is a free version of MOZ available for everyone to use. You can use that or go for the paid MOZ pro version.

If you need any website-related data like a site’s DA or DR, MOZ will help you with that. It is almost unbelievable how, despite the consecutive update of the Google algorithm changes or CVW changes, MOZ can keep up and provide you with the latest analytic insight you need. In addition, you can use the free MOZbar tool to check your website’s metrics. 

5.    KWFinder

A crucial work of the SEO experts is to track keywords related to and profitable for their website. SEO experts need to track high-volume keywords with a minimum number of competitors to stay in business. You can use ahrefs for tracking these keywords.

However, if you don’t want to use ahrefs, there is an alternative. KWfinder is another SEO tool that helps you pull the best and most profitable niche-related keywords.

The tool has an inbuilt rank tracker to track the ranking of your websites. You can use the best-suited keywords to strategies your website’s content. So, you can also surpass your competitors once you use the keywords that SEO tools like KWfinder provides. 

6.    SpyFu

If competitor analysis is what you want to do as an SEO worker, then SpyFu is the tool you can opt for. This tool helps you with competitor analysis, domain analysis, and keyword analysis features. In addition, if you are looking for an SEO tool for backlink analysis, this tool can help you with that as well.

If you have a small business and need your site’s metrics analysis, you need to use SpyFu. It enables you with an affordable competitor analysis tool. 

7.    SE Ranking

SE Ranking’s SEO Tool, an all-in-one website analysis software that will help you determine what your site needs to rank highly in search engine results. With this tool at your disposal, you’ll be able to analyze keywords, track rankings, and do much more in order to refine your SEO strategy. In a way, it’s a budget-friendly alternative to SEMRush. For a fraction of the cost, you can get a good overview of your website and determine how it’s performing compared to its competition. 


As SEO becomes more competitive and complex, there are several SEO tools available to help you optimize your website for SEO and increase your traffic. You can use these popular SEO tools to improve your website performance, analyze the competition, or do keyword research.

SEO tools can really make your work easier and can make a huge difference in your SEO journey.

Author Bio

Alisha Jones is an online entrepreneur by profession and a passionate blogger by heart. She’s the author of SEO guide for newbies. She’s on a mission to help digital businesses grow online and shares her journey, insights, and experiences at Online Health Media.

  • Article Categories

  • Facebook
    web agency founder

    About Author: Gene is the co-founder of both Big Apple Media and Happy Website Design. He shares his expertise on SEO, digital marketing, web design and development. He also created and manages Creative Web Design & Digital Marketing Group on LinkedIn. Join to learn more about these topics.

    Ready to grow your traffic and improve your website? Fill out a service request form to receive a quote or schedule a free discovery call to discuss your project.

    Ready to take your web design & SEO marketing to the next level?

    Let's work together on creating a beautiful website that gets results.

    Send us information about your project or schedule a free discovery call.

    Don't leave empty handed..

    Get The Ultimate List of  Free Web Design & Digital Marketing Tools
    We've compiled the ultimate list of the top essential FREE
    Web Design & Marketing Tools into one handy e-book.
    Yes, Send Me the Free e-Book!
    We do not sell or share your information with anyone.
    Sign up to get the latest web design & marketing news, links & tips.