As the competition among dental practices gets more intense, the ones with a solid digital dental marketing plan are bound to get ahead in the game. The Internet, after all, has become a primary source of information for people looking for dental services in a given area. As long as you have an online presence, your dental practice stands a chance of getting found.
However, for your custom online marketing plan to get the best results, it must include a good dental SEO strategy. Without performing search engine optimization, only a few people will be able to find your dental practice website. If you want to attract new customers, your website must show up prominently in search results and local listings, and only SEO can help you do just that.
Give your dental marketing a boost with the help of the following SEO tips and practices:
Do Keyword Research
Keyword research is at the heart of any SEO strategy. By doing keyword research, you should be able to identify the keywords to target. As much as possible, use hyper-targeted and buyer-oriented keywords, as they typically include the specific type of service and location the user is searching for. With such keywords, your chances of ranking in search results are much higher. Ranking highly for popular keywords that accurately describe your business will drive traffic to your practice website and ultimately generate leads and conversions.
Maximize Local SEO
Ranking high in traditional search results is great, but it would be even better if your website’s pages rank well on local searches. After all, in all likelihood, your dental practice only serves a specific area, and you would want to be among the top options people see when they search for dental practices there.
One effective way of boosting your local SEO is by creating or claiming online listings. Google My Business is an excellent place to start. Put out all the required accurate information about your business, then verify your profile to improve its chances of ranking high on local search. You can then proceed to create listings on Yahoo Local, Yelp, Foursquare, and other platforms because your location signals will be so much stronger the more listings you have out there.
You can further strengthen your practice’s link to a specific location by adding a local keyword to your title tags. That way, the search engines will know that your page is directly related to the location you provided, and that increases its likelihood of showing up on local search results.
Improve User Experience
Considering how much importance Google puts on user experience these days, it’s only right for webmasters from all walks of life to do what they can to give visitors a great experience when exploring their websites.
Having a mobile-friendly design is one way of creating excellent user experience, as more and more Internet users are going mobile with each passing day. Improving navigation is also a sure-fire way of making users feel better about exploring your website. The same goes for pages that load in an instant, so if you can boost your page loading speed, do it.
With great user experience, people will spend more time on your website and will likely keep coming back for more, which are always great for your SEO.
Create Quality Content
You can have a great-looking and well-organized website and all the appropriate keywords, and your dental practice website can still fail if it doesn’t have quality content.
You can say the phrase “content is king” is clichéd, but this is one cliché that will ring true for a long time. With audiences becoming so much smarter and more media-savvy these days, they need more than just sales-y pitches from the websites that they visit. They need relevant, useful, and actionable information, and only quality content can provide that.
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For a dental practice website, publishing how-to articles related to oral care would be great. The same goes for videos showcasing specific dental procedures. As long as your content answers their questions or solves their issues, people will continue dropping by your website, and hopefully, come through your dental practice’s doors as patients.
Looking for more resources for dentists? Check out these marketing tips and ideas.
Finally, make sure to present your content in a visually appealing format. This means your website should be mobile-friendly, easy to navigate and quick to load. Your content should be easy to read and share.
If you’re looking to get inspired, check out these well-designed dental websites.
These are just some of the SEO practices that can help boost your dental marketing efforts. Give them a try now and see for yourself what they can do for your website and your dental practice. Better yet, seek the help of a dependable and experienced SEO company in implementing a potent SEO strategy for the best possible results!
About the Author
Shawn Byrne, founder, and CEO, started My Digital Dentistry after years of developing and executing successful marketing strategies for Venture Capitalists and business owners in and out of the medical field. He saw a growing need for quality digital marketing specifically in dentistry and had the foresight to create an agency specializing in understanding and solving the unique problems of dentists and their practices from General Dentists to Endodontists.