Top On-Page SEO Mistakes You’re Probably Making

on-page seo mistakes

Having a beautiful website won’t necessarily guarantee its success. You must also utilize a variety of tools and online marketing strategies to ensure your website achieves its goals. If you want to properly optimize your website, you need to know SEO rules and how to apply them correctly. This also means knowing what mistakes to avoid.  To help you get it right, you’ll find the list of the common seo mistakes in digital content production and what you can do to avoid them.

1. Targeting the Wrong Keywords

When it comes to on-page SEO strategy, one of the most common and detrimental mistakes is targeting the wrong keywords. After spending hours meticulously optimizing your website, crafting high quality content, and implementing all the necessary technical tweaks, your article fails to attract any visitors simply because you failed to target keywords that target your audience’s search intent.

Before you start writing a piece of content, it’s crucial to conduct thorough keyword research. Put yourself in your target audience’s shoes and think about what they would search for when looking for your products or services.

Targeting the wrong keywords can be a costly mistake in the world of on-page SEO. By conducting thorough keyword research, understanding your target audience’s search intent, and focusing on relevance rather than sheer search volume, you can ensure that your website attracts the right kind of traffic.

Ranking for the proper keywords can make or break the new website. No wonder many companies compete and pay hundreds of dollars for a single click using specific keywords.

advertisement | Continue Reading Below
Web Design & SEO Services for Health Professionals and Small Business Owners
Do you need help with your website?
Services We Offer:
  • Medical Website Design
  • Health WordPress Development
  • Website Maintenance
  • Medical SEO & Digital Marketing
Click Here To Request Services

Many designers fail to do proper keyword research and as a result get no traffic from organic results.

Another mistake you can make is optimizing your pages for keywords that you have no chance of ranking. By doing a simple search on Google for a specific keyword, you can easily find out which companies competing for that keyword.

If you see a lot of big players in the top results, the chances are, that you won’t be able to outcompete them and rank highly for that keyword. So all your time and energy will be wasted trying to rank for the keywords you never be able to rank for.

One helpful strategy is to find long-tail keywords and phrases. Long tail keywords are essentially phrases that are less competitive but can be valuable in driving traffic to your website. They more accurately describe your page content and thus offer the users exactly what they’re looking for.

There are many free tools you can use to find the right keywords. We put together a list of popular free keyword tools you can use to find proper keywords.

VIDEO: 11 Deadly SEO Mistakes to Avoid

2. Improper URL Structure

Google looks at many factors when it comes to website ranking. Having a proper URL structure is one of these and plays an important role in helping Google index your pages correctly. You want your URL to be descriptive of what your page is about and contain the main keywords you want your page to rank for.
If you’re using WordPress, you need to change the permalink structure after you launch your website. This can be done by going to your WordPress settings in the admin panel and then selecting and changing permalinks.

proper url structure wordpress

Finally, it’s usually a good idea not to use underscores in your URLs and keep them short. Long URLs are hard to remember and often get abbreviated when displayed in search engine results.

3. Lack of Multimedia Content

These days attention spans are getting shorter and shorter. Relying solely on text to engage your audience is a grave mistake. Enter multimedia content – the dynamic, captivating element that can elevate your on-page SEO game to new heights.

One of the most common mistakes small business owners and bloggers make when using seo is the lack of multimedia content. Gone are the days when walls of text ruled the internet. Users crave variety, interactivity, and visual stimulation.

By neglecting to incorporate multimedia elements such as images, videos, infographics, and interactive elements, you’re missing out on a golden opportunity to enhance user experience and boost your search rankings.

Visual content, such as images and videos, not only makes your website more visually appealing but also has a profound impact on user engagement.

Studies show that articles with relevant images receive 94% more views compared to those without. Additionally, video content can increase organic traffic from search engines by up to 157% (Source). By providing visual representations of your content, you can convey information more effectively, cater to different learning styles, and keep users on your page for longer periods.

Infographics are another powerful tool to communicate complex information in a visually appealing and easily digestible format. They are highly shareable and can attract backlinks from other websites, further boosting your SEO efforts. Infographics not only provide value to your audience but also make your content more link-worthy and shareable, expanding your reach and driving more traffic to your website.

Interactive elements, such as quizzes, surveys, calculators, and interactive maps, offer a personalized and engaging experience for users. They encourage active participation, increase time spent on your page, and improve user satisfaction. These elements also provide valuable data and insights that can inform your content strategy and help you better understand your audience’s needs and preferences.

However, it’s important to strike a balance. While multimedia content is essential, it should not overwhelm or distract from your core message. Use multimedia strategically, ensuring that each element serves a purpose and enhances the overall user experience.

Furthermore, optimizing your multimedia content for SEO is crucial. Pay attention to image alt tags, file names, and descriptions to provide context and improve accessibility. Compress images to reduce page load times and ensure they are mobile-friendly. Add transcripts and captions to videos for better indexing and accessibility. By optimizing your multimedia content, you can improve your chances of ranking higher in search results and reaching a wider audience.

4. Title & Meta Tag Issues

Writing compelling and relevant titles is one of the most important SEO practices. Your title tag is the first impression users have of your page in search engine results. It’s like the headline of a newspaper article, enticing readers to click and explore further. Yet, many websites fall into the trap of using generic, vague, or overly promotional titles that fail to capture the attention of searchers.

Another common mistake is neglecting to optimize meta descriptions. While meta descriptions don’t directly impact search rankings, they do play a vital role in enticing users to click on your link. A well-crafted meta description acts as a mini-advertisement, summarizing the content of your page and persuading searchers to click through.

Avoid the temptation to leave meta descriptions empty or duplicate them across multiple pages. Each page should have a unique and compelling meta description that accurately reflects the content within. Make it concise, and engaging, and include relevant keywords to further enhance its visibility in search results.

To avoid title and meta tag truncation, keep your titles under 60 characters and meta descriptions under 160 characters. This ensures that your entire title and description are displayed in search results, maximizing their impact and providing users with a clear understanding of what your page offers.

Lastly, make sure your titles include the keyword or phrase you want your page to rank for. Because Google uses Titles as one of the most important ranking factors, including the phrase at the beginning of the titles can greatly improve the chances your pages will rank for those terms.

5. Broken Internal and External links

Not checking for broken links is another common SEO problem found on many sites. Each page needs to have internal and external links. However, often websites disappear, URLs change and pages get deleted. If your website has any broken links it will not only result in the pool user experience but can also penalize your website in terms of seo.
You need to run regular checks to ensure your links point to the right pages. Fortunately, there are many free link-checking tools to help you ensure all your links are working correctly.

Online Link Checkers

If you’re using WordPress, there are many free plugins available. I prefer to use Broken Link Checker which runs automatic checks regularly and notifies me when it finds any broken links.

6. Missing Alt Tags and Broken Images

When it comes to on-page SEO, images play a crucial role in enhancing user experience, attracting organic traffic, and improving search engine rankings. However, many websites fall victim to two common mistakes: missing alt tags and broken images.

Image Alt tags, or alternative text, provide a textual description of an image. They serve multiple purposes, from improving accessibility for visually impaired users to helping search engines understand the image’s context. Having missing alt tags or using generic placeholders like “image001” leaves search engines guessing and deprives your website of valuable SEO opportunities.

Not only do missing alt tags harm your SEO efforts, but broken images can also negatively impact user experience. Nothing is more frustrating for visitors than encountering a broken image icon instead of an engaging visual. Broken images can create a sense of unprofessionalism and drive users away from your site.

To avoid these on-page SEO mistakes, it’s crucial to diligently assign descriptive alt tags to every image on your website. Use relevant keywords to provide context and ensure that the alt text accurately describes the image. Additionally, regularly check for broken images by conducting thorough website audits and using tools like Google Search Console or third-party plugins.

7. Missing or Poorly Structured Headers

One crucial on-page SEO mistake that many website owners overlook is the absence or poor structuring of headers. Headers not only provide a logical organization to your content but also offer valuable signals to search engines about the relevance and hierarchy of your information.

When crafting your content, it’s vital to use header tags (H1, H2, H3, etc.) appropriately. The H1 tag should represent the main title or heading of the page, while H2 tags can be used to divide your content into sections. This hierarchical structure helps search engines understand the context and importance of each section and improves the overall user experience.

However, many websites either omit headers altogether or use them inconsistently. This can confuse search engines and make it harder for them to comprehend your content. Moreover, it can lead to a poor user experience, as visitors may struggle to navigate your webpage.

To avoid this SEO problem, take the time to properly structure your headers. Ensure that each page has a unique and descriptive H1 tag that accurately reflects the main topic. Use H2 tags to break down your content into logical sections and consider using subsequent header tags (H3, H4, etc.) as needed.

By providing clear and well-structured headers, you can help search engines understand the organizational flow of your content and improve your chances of ranking higher in search results. Additionally, users will appreciate the ease of navigation and readability, which can lead to increased engagement and conversions.


On-page SEO mistakes can have a significant impact on the visibility and performance of your website in search engine rankings. By being aware of these common pitfalls and taking proactive steps to rectify them, you can optimize your website for better search engine visibility, improve user experience, and attract more organic traffic.

From optimizing title tags and meta descriptions to incorporating multimedia content and avoiding broken images, each aspect of on-page SEO plays a crucial role in determining your website’s success. It is essential to pay attention to the details, such as header structure, internal linking, mobile optimization, and image optimization, as they all contribute to the overall SEO health of your website.

Remember, on-page SEO is an ongoing process that requires regular monitoring and adjustments. By staying up-to-date with the latest best practices and continuously optimizing your website, you can stay ahead of the competition and maximize your chances of ranking higher in search engine results.

SEO Mistakes to Avoid


From Visually.

  • Article Categories

  • Facebook
    Ready to improve your medical or small business website? We’re always looking for new exciting projects to take on. Fill out a service request form to receive a free quote or schedule a discovery call to discuss your project.

    Ready to take your web design & SEO marketing to the next level?

    Let's work together on creating a beautiful website that gets results.

    Send us information about your project or schedule a free discovery call.

    Don't leave empty handed..

    Get The Ultimate List of  Free Web Design & Digital Marketing Tools
    We've compiled the ultimate list of the top essential FREE
    Web Design & Marketing Tools into one handy e-book.
    Yes, Send Me the Free e-Book!
    We do not sell or share your information with anyone.
    Sign up to get the latest web design & marketing news, links & tips.