If you haven’t updated your website in the last few years, it might be a good time to review it and see if it needs to be redesigned. There are many reasons why you would want to redesign. Poor performance, negative feedback from users, and no business being generated from your current website.
Technology, seo rules, and marketing trends change almost on a daily basis. So as a general rule, you want to redesign or update your website every few years to keep up with the rest of the web.
The website represents your brand and your vision and if people who find you online don’t like what they see they’re more likely to go somewhere else.
On the other hand, there are many benefits that a website redesign will help you achieve. Even a small investment in web design services can yield incredible results.
How often should you do a website redesign?
The frequency of redesigning a website can vary depending on the needs of the business and the goals of the website. In general, it’s a good idea to redesign a website every 2-3 years to ensure that it stays up-to-date with the latest design trends, technology, and user experience best practices.
VIDEO: How To Know Your Website Needs A Refresh: 7 Signs It’s Time For A Redesign
Signs It’s Time to Redesign Your Website?
There are several signs that indicate it may be time to redesign a website, including:
Poor user experience:
If visitors are having trouble finding what they’re looking for or navigating the site, it may be time for a redesign to improve the user experience.
Decreasing Traffic:
If visitors are having trouble finding what they’re looking for or navigating the site, they may become frustrated and leave the website quickly. This can lead to a high bounce rate and low engagement, which can result in fewer visitors over time. This is common with old sites that were poorly planned and designed.
Low conversion rates:
If the website isn’t effectively converting visitors into customers, a redesign may be necessary to improve the call to action and overall design.
Outdated and boring design:
An outdated design can make the website look old fashioned or unprofessional, which can reflect negatively on the business. A redesign can give the website a more modern and polished look, which can help it stand out from the competition and attract more visitors.
Poor mobile experience
With more and more people accessing the internet on their smartphones, it’s important for a website to be optimized for mobile devices.
Low search engine rankings:
If the website isn’t ranking well in search engine results, a redesign may be necessary to improve search engine optimization.
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Lack of analytics:
If you are not able to track how the website is performing and identify areas for improvement, it may be time to redesign and include better analytics.
Limited functionality:
Websites that were designed a while ago may not have the same functionality as more modern websites. A redesign can give you the opportunity to add new features and functionality to the website such as social media integration, e-commerce capabilities, and more. This can help to improve the user experience and increase conversions.
Not meeting business goals:
If the website is not meeting the business’s goals such as generating leads, increasing sales, or driving traffic, redesigning the website may be necessary to better achieve those goals.
Difficulty in updating the website:
If the website was designed a while ago, it may use old technology or be difficult to update. A redesign can give you the opportunity to use more modern technology, which can make it easier to update the website and keep it current.
Top Benefits of Website Redesign For Small Businesses.
A website redesign can bring a multitude of benefits to small businesses, including improved user experience, increased conversions, enhanced brand image, better mobile optimization, and improved search engine rankings.
One of the most significant benefits of website redesign for small businesses is improved user experience. A well-designed website should be easy to navigate and intuitive for visitors, making it simple for them to find what they are looking for. This can lead to increased engagement and longer website sessions, which can improve the chances of converting visitors into customers.
Another benefit of website redesign is increased conversions. A redesign can help small businesses make it clear what they offer and make it easy for visitors to take the next step, whether it’s making a purchase, filling out a contact form, or scheduling an appointment. By making it easy for visitors to take action, a redesign can help small businesses convert more visitors into customers.
Updating your website can also enhance the brand image of your business. A professional-looking website can help establish the business as a reputable and trustworthy company, which can be especially important for small businesses that are trying to establish themselves in a competitive market. This can improve the trust and credibility of the business, which is important to build a strong customer base.
In addition, a website redesign can also improve mobile optimization, making it easy for visitors to access the website on their smartphones and tablets. With more and more people accessing the internet on mobile devices, it’s essential for small businesses to have a website that is optimized for mobile devices.
Make Your Website Mobile Friendly
Why it matters: Most people surf the web on their phones. Mobile use has overtaken PC usage when it comes to web surfing. Make sure your website looks great on all devices so not to drive away any visitors who access your website on phones or tablets.
Improve Search Engine Optimization to Drive More Traffic
Why it matters: You need to make sure your website gets found. More visibility means more traffic and ultimately more business.
Higher Website Conversions and Lead Generation
Why it matters: Traffic is pointless if people leave as soon as they find your website. You want to build loyalty and connect to visitors. Ultimately you want them to come back and do business with you. New websites should be optimized to ensure you achieve all your goals and grow your business.
Higher Brand Consistency
Why it matters: If your vision has changed and your company evolved, but your website still shows your goals from six years ago, it reflects poorly on you. Make sure your website represents your brand and your company correctly. All your content on the website needs to be fresh and frequently updated.
Improve Website Speed
Why it matters: Google pays more attention to page speed so improving performance will also increase your search engine position. Furthermore, people don’t like to wait for the pages to load. Don’t drive visitors away by having slow loading website.
Increase Credibility and User Trust
Why it matters: People want to work with businesses they trust. A website should incorporate social proof elements that help build trust with new users. Features such as testimonials, case studies, social sharing widgets, all play a role in increasing trust and loyalty.
Better User Experience
Why it matters: If your website is hard to navigate you drive visitors away. No one wants to waste time figuring out how the site is organized. By having clear navigation, you will ensure your visitors will find important information quickly and easily.
Improved Navigation
Why it matters: A redesign can make it easy for visitors to find the information they need by providing a clear and intuitive navigation structure. This can help visitors quickly find the pages they are looking for and reduce the amount of time they spend searching for information.
Easy-to-Understand Text
Why it matters: By using clear and simple language, businesses can communicate their message more effectively and make it easier for visitors to understand how the business can help them.
Clear Information Hierarchy
Why it matters: A redesign can help to establish a clear information hierarchy, where key information is presented first, followed by supporting information. This can help to guide the visitor through the website and make it easier for them to find the information they need.
Higher Social Engagement
Why it matters: Many old websites lack social media sharing plugins and widgets. The content might be great, but there is no way to share it. Social media plays an important role in driving traffic and new sites must incorporate social sharing to bring in valuable traffic from social network sites. Also, social media can help business owners to connect to their customers. By being an active participant on social media you can engage and help others and thus build a loyal following that one day will translate into more business.
More Modern and Appealing Design
Why it matters: If your website looks like it was made when the internet started, you will likely make a poor first impression. You only have a few seconds to capture the visitor’s attention. That is why it’s crucial to have a well-designed website that’s attractive, easy to read, and navigate.
Increase Sales
Why it matters: Website redesign can improve sales and website conversions by making it clear what the business offers and making it easy for visitors to take the next step. It’s important to find a reliable web design agency that has the experience and knows how to create a highly optimized website.
Website That’s Easy To Update and Manage
Why it matters: Old HTML websites required business owners to hire web designers to make even minor changes. Now with the use of easy-to-manage Content Management Systems, like WordPress, many business owners can easily manage and update their websites on their own. WordPress allows anyone, even if they have little or no technical knowledge. This means, as a business owner, you can save thousands of dollars, by doing all the updates yourself. And with a well-designed WordPress website, is one of the many benefits.
How to Hire A Web Developer To Help with Website Redesign
Redesigning a website can be a daunting task, but working with a skilled and experienced website designer can help ease the process.
Look for a designer who can provide examples of their previous redesign projects and has a proven track record of success.
As you can see finding the right web designer expert who specializes in redesign can make a big difference. The potential benefits of a redesign, such as increased conversions and improved user experience, make the effort worthwhile for the long-term success of your online brand.
Don’t let stress hold you back from giving your website the refresh it needs to thrive.
Conclusion
A website redesign can bring many benefits to small businesses, including improved user experience, increased conversions, enhanced brand image, better mobile optimization, and improved search engine rankings.
Your website is the first point of contact for potential customers, so leaving a good first impression is vital. That is why redesigning your website to ensure it’s a valuable marketing tool that delivers results is so important for any small business that wants to succeed.
