If you haven’t updated your website in the last few years, it might be a good time to review and see if it needs to be redesigned. There are many reasons why you would want to redesign. Poor performance, negative feedback from users, no business being generated from your current website.
Technology, seo rules and marketing trends change almost on a daily basis. So as a general rule, you want to redesign or update your website every few years to keep up with the rest of the web.
The website represents your brand and your vision and if people who find you online don’t like what they see they’re more likely to go somewhere else.
On the other hand, there are many benefits that a website redesign will help you achieve. Even a small investment in web design services can yield incredible results. Well designed website can increase traffic, boost online exposure and generate more business.
Below are 10 benefits you can achieve when you redesign your small business website.
1. Make Your Website Mobile Friendly
Why it matters: Most people surf the web on their phones. Mobile use has overtaken PC usage when it comes to web surfing. Make sure your website looks great on all devices so not to drive away any visitors who access your website on the phones or tablets.
2. Improve Search Engine Optimization to Drive More Traffic
Why it matters: You need to make sure your website gets found. More visibility means more traffic and ultimately more business.
3. Increase Lead Generation and Conversions
Why it matters: Traffic is pointless if people leave as soon as they find your website. You want to build loyalty and connect to visitors. Ultimately you want them to come back and do business with you. New websites should be optimized to ensure you achieve all your goals and grow your business.
4. More Accurately Represent Your business
Why it matters: If your vision has changed and your company evolved, but your website still shows your goals from six years ago, it reflects poorly on you. Make sure your website represents your brand and your company correctly. All your content on the website needs to be fresh and frequently updated.
5. Improve Website Speed
Why it matters: Google pays more attention to page speed so improving performance will also increase your search engine position. Furthermore, people don’t like to wait for the pages to load. Don’t drive visitors away by having slow loading website.
6. Increase User Trust
Why it matters: People want to work with businesses they trust. A website should incorporate social proof elements that help build trust with new users. Features such as testimonials, case studies, social sharing widgets, all play a role in increasing trust and loyalty.
7. Better User Experience
Why it matters: If your website is hard to navigate you drive visitors away. No one wants to waste time figuring how the site is organized. By having a clear navigation, you will ensure your visitors will find important information quickly and easily.
8. Improve Social Engagement
Why it matters: Many old website lack social media sharing plugins and widgets. The content might be great, but there is no way to share it. Social media plays an important role in driving traffic and new sites must incorporate social sharing to bring in valuable traffic from social network sites. Also social media can help business owners to better connect to their customers. By being an active participant on social media you can engage and help others and thus build a loyal following that one day will translate into more business.
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9. More Modern and Appealing Design
Why it matters: If your website looks like it was made when the internet started, you will likely make a poor first impression. You only have few seconds to capture visitor’s attention. That is why it’s crucial to have a well-designed website that’s attractive, easy to read and navigate.
10. Access to Analytics
Why it matters: If the website has been redesigned by a professional, it will include such features as Google Analytics. It’s important to know where your traffic is coming from and how long users stay on your site. There are many other measurements you can acquire: bounce rate, how people find your website, who are your users. You need this information to make further improvements. If your website has a high bounce rate, it means you must make changes so people won’t leave right away. High bounce rates will lead to your website being downgraded in search engine rankings resulting in fewer clicks. By looking at the stats you can better understand how your website performs and what you can do improve its performance.
11. Bonus: Website That is easy to update and manage
Why it matters: Old HTML websites required business owners to hire web designers to make even minor changes. Now with the use of easy to manage Content Management Systems, like WordPress, many business owners can easily manage and update their websites on their own. WordPress allows anyone, even if they have little or no technical knowledge. This means, as a business owner, you can save thousands of dollars, by doing all the updates yourself. And with well-designed WordPress website, this is one of the many benefits.
These are just few of many reasons you should consider redesigning your small business website.
Your website is the first point of contact for potential customers, so leaving a good first impression is vital. That is why redesigning your website to ensure it’s a valuable marketing tool that delivers results is so important for any small business that wants to succeed.
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