SEO is not just about getting traffic to your website and ranking organically in search engines; it is also about promoting your presence on social media sites and other websites to get backlinks, social media mentions, and other mentions to extend your reach and build your brand. This is called off-page SEO. And the importance of this form of SEO cannot be ignored.
Below are five effective off-page SEO strategies that you can use to grow your website traffic and your business.
1. Improve Social Media Signals
Social signals are important to get traffic. Social media can be an effective tool to drive traffic to your business website. The main focus of a business owner is to generate potential customers and increase sales, but how can you do that using social media? You can use social media in various ways to drive traffic to your business website and increase revenue.
Social signals are the first indicators of trustworthiness in the eyes of search engines. For example, if your content is shared on social media, it will increase the visibility of your content in search engines. Social signals are a strong ranking factor and are crucial to getting your site listed in the top search results.
2. Create and Publish YouTube Videos
YouTube is the second most popular search engine in the world. It’s also where more than 400 hours of video are uploaded every minute. It has become a powerful place to create and discover things.
So it makes sense that you want your videos to be found on YouTube, too.
YouTube is a powerful way to grow your business or brand through video marketing. From product demonstrations to how-to videos, you can use YouTube as a medium for reaching your target audience. You can include links in your bio and in your videos linking to your website and thus increasing the traffic and improving your website SEO.
3. Be Active On Q&A Sites like Quora
Quora is a site where people can come to ask and answer questions on topics ranging from science and technology to literature. The site has more than 100 million monthly visitors, and it’s possible for anyone to create an account and start answering questions.
Publishing on Quora can greatly improve the chances of people finding your website.
Your strategy should be answering questions within your business niche. You can find out what your potential customers are interested in, and focus your answers on these topics. You should also include links inside your answers back to your website, but only if they are appropriate and relevant.
4. Focus On The Keywords
No matter what you do on any platform to improve your off-page SEO, never neglect using the right keywords. The off-page factors affect google ranking, but you also need to pay attention to what keywords you’re using outside your website.
When working on social media, you need to use keywords in your hashtags as well as in your profile. This can ensure people can find you on social media as well as when they do search for specific keywords on social media channels. When you use proper keyword targeting, you can greatly improve the reach of your posts.
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5. Get Quality Backlinks From Authority Websites
Link building is an important strategy of online marketing. It’s the process of acquiring links from other sites back to your site. The more high-quality and relevant links you have to your site, the better it will rank in Google. There are many ways to build links to your website.
Below are just a few examples of how you can get links to point to your website.
- Guest Blogging: Guest blogging is a great way to share your knowledge, expertise, and content with a larger audience. Guest blogging is not very different from any other type of blog post writing. The major difference is that you’re not creating content for your own blog – you’re creating content for another website, preferable a site with a large audience. When you publish the article on another website, they typically provide a link back to your website.
- Creating Infographics: You can create infographics and include embed code to encourage others to link back to your website. Infographics is one of the easiest ways to build backlinks to your website.
- Link Building: Link building is a process that companies use to generate links to their website through backlinks. The idea behind link building is that when people link to your site, it increases your site’s credibility and relevant web ranking. Google uses links to determine the quality of the website and that is why link building is one of the most important aspects of SEO strategy.
Off-page SEO is one of the most important aspects of SEO. If you want to get better rankings than your competitors and grow your traffic, you need to make off-page SEO part of your marketing strategy.
The more you can do to help Google and other search engines crawl and index your site, the quicker you’ll be able to climb up the search rankings. Off-page SEO uses social media, link-building, public relations, and other tools to build brand reputation and generate links and recognition. Off-page SEO can be a powerful tool in helping you improve search rankings and grow your business.
Alisha Jones is an online entrepreneur by profession and a passionate blogger by heart. She is on a mission to help digital businesses grow online. She shares her journey, insights, and experiences at Follow The Fashion & Tech Net Deals.