Press releases are a powerful tool in any marketing campaign. When done right, they can help you reach more people and make your company look professional.
Press releases are the traditional method of broadcasting news to the public, and they have various advantages over social media, email marketing, and other modern marketing methods. A well-written press release can be an effective tool for attracting potential clients and increasing your visibility, particularly if you distribute it to numerous top-tier media sources.
A press release is a written, published announcement or statement issued by a company to attract attention to a new product, service, or event. You would typically use a press release for announcing a new product, service, promotion, or to draw attention to some other significant news you’d like to make public. The main purpose of publishing a press release is to inform the media and your audience about a particular event.
Do you have a press release you want to distribute on your own, but are not sure how to do it?
Below are the top press release tips you can implement if you want to do create and promote your own press release.
Have a newsworthy story.
Do you know what the most critical factor a successful press release distribution should have? A newsworthy story. Ask yourself first, is my story something people will find interesting enough to read? If the answer is yes, then writing a press release that is relevant to your target audience could benefit your business in significant ways.
Grab attention with a great headline.
Your headline is the first thing a person reads on your press release. And truth be told, it’s also mostly the last. You can keep someone reading when you have a great headline that grabs attention. Keep it short, use action words with clear language. In a few short characters, you need to tell just enough to indicate the readability of your story but tease enough to keep someone reading.
Stick to the basics.
Essentially, what you’re writing is a news story, not a novel. Avoid writing a lot of unnecessary things. Instead, stick to the basics. Answer the who, what, why, where, and how questions. The goal of a press release is to relay a piece of valuable information regarding your business. So make sure you leave no questions unanswered.
Know who your target audience is.
Aside from knowing what to write in a press release, another vital factor to keep in mind is to write for your target audience. You need to know who you are talking to and what they are interested to read. Do some demographic research to help you determine who your readers are. Understanding who you are writing for will go a long way in having a successful press release distribution.
Always use strategic targeting when it comes to distribution.
A successful press release distribution always involves a specific and organized targeting strategy. Don’t just aim for a distribution that targets the highest quantity of exposure. Instead, target specific demographics that can likely lead to sales or conversions. It is knowing who your audience is and knowing who will take action because of your press release.
Make it grammatically perfect.
Your press release is being distributed to journalists who have experience and education in writing professionally. This means they are sticklers to perfect grammar. In your press release, there is no room for spelling mistakes, misplaced punctuations, and bad grammar. Trust the editing process and make sure that your news copy is nothing less than perfect.
Another sure-fire way to add an additional “oomph” factor to your written press release is to use a great quote from an important or famous person from your industry. However, for more impact, use a quote that adds valuable insight to your story. A great quote doesn’t just add more information about your press release, but also puts a face to your story and adds a human factor that makes it more relatable to your audience.
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Timing is important.
The way that your press release is written is fundamental, yes. But it shouldn’t be all you are focused on. Timing is also everything. Make sure that you submit your press release on the day that it is written so that your information stays as fresh as possible. Furthermore, the best days for sending out a press release are Tuesdays to Thursdays. Mondays are not the best days as journalists are usually busy sorting through emails from the weekend. And during Fridays, they’re not the most focused. As for time, try to aim between the hours 10 am to 2 pm.
Never underestimate the power of teamwork.
Don’t hesitate to collaborate with others. In fact, the most successful press release distribution campaigns were made by teams. Why limit your creative scope to only yourself when you can ask help from other professionals who know more about making a press release effective? If possible, utilize the power of teamwork, and your press release’s effectiveness can only improve.
Choose high-quality distribution services from reputable PR companies.
These days, you can publish your press release for free. But most of the time this only constitutes almost nothing. If you really want your press release to gain the most exposure possible, you should consider hiring the services of a highly-reputable PR company. And before you can say that it’s expensive, you’d be glad to know that there are excellent services that can cater to any budget range.
Apply SEO practices when writing your press release.
A press release can also be utilized to get high-quality backlinks for your business website. But pay heed, if you practice the wrong type of SEO strategies, you can get penalized by Google instead. So, be strategic about including links to your press release. Make sure that by incorporating some SEO tricks, you’re not sacrificing the quality and readability of your press release. SEO should only be a secondary priority.
Track your press release distribution campaign’s progress with analytics.
The great thing about modern press release distribution is that you can use technology that tracks how it is doing and how many people it reaches. Using these tools and all the data it gathers, you can make better and more informed decisions about the next steps your PR distribution campaign can make. This can also help your press release distribution reach the maximum exposure it can possibly get.
Fred Griffin is a marketing consultant, promotion specialist and content creating guru at News wire press release distribution. He writes custom content for the internet offering solutions from creative digital marketing tactics to SEO and web design driven by results. He enjoys applying his marketing insight to overcome business stagnation, create growth solutions, and improve customer experiences.
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