SEO has become more competitive than ever before. This means it’s getting harder to rank on the first page of Google for any popular terms. The first page of Google is being dominated by top companies with enormous resources and are willing to spend a huge amount of money to reach and stay on top. It all seems hopeless. But what if I told you, there is still a good chance for you to reach the number one position in Google with your SEO and content marketing.
It’s true that competition is fierce. There are almost 2 million blog posts published every single day. This makes it extremely difficult to rank for any popular keywords. Unless you’re willing to write well-researched long-form articles and acquire hundreds of links, your ranking prospects are dim.
So does that mean you should give up? Absolutely not. To succeed, you do need to be smart when trying to outrank your pages and land on the first page of Google.
This strategy involves content marketing, which is still one of the best and least expensive ways to improve your rankings and generate traffic to your website.
If you want to get your pages to show up on the first page of Google, you must create content around low-competition, long-tail keywords, and phrases. (Tweet this)
It’s a proven fact that low competition keywords convert better. The higher the competition on an SEO keyword, the more clicks you’ll need to get your desired result. Ranking for less competitive long-tail keywords will likely result in higher conversions than broader terms.
If you can get your pages rank for low competition keywords, you can drastically increase your brand visibility and improve the chances of people finding your pages.
Remember because websites that reach #1 position in Google get much more traffic, it’s better to be #1 for less competitive phrase than to be ranked #5 for a more popular keyword.
As you will see from the list below, there are many other advantages for ranking for less competition keywords.
Benefits or ranking for low competition keywords
- Low competition keywords are much easier to rank for.
- You don’t need to have many and in some cases any backlinks
- It’s better to rank #1 for low competition keywords than #5 for highly competitive ones
- Pages that are ranked #1 even for less competitive keywords consistently send targeted organic traffic.
- It’s easier to convert targeted traffic with less competitive, long-tail keywords than broader keywords.
- You can get creative and write on topics you might find interesting without worrying too much about rankings.
How to find and rank for low competition keywords?
There are many strategies and tools for finding these long-tail keywords. Some of the tools that can help you find them include ahrefs, SEMRush, and Ubersuggest.
In this post, we’re not going to publish a technical tutorial on how to find low competition keywords. Instead, you’ll find a video from ahrefs that explains and shows in great detail how to do this. There are many other places and we encourage you to check them out.
As you can see there are many reasons why you should choose to rank for long-tail keywords that are less competitive. Ranking for these less popular can be a great way to raise your domain authority and attract targeted organic traffic.
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