The internet revolution has reshaped industries across the globe, particularly the business sector, fueling worldwide economic growth and changing the lives of billions of people. E-commerce became a hot trend, with businesses launching their own websites to cater to the needs of the people. This has made it essential to provide a top-notch e-commerce website that helps boost the business.
The visual elements and functionality of an online shop will be responsible for a customer’s purchasing decision, so it should be optimized for their shopping experience. Some business owners go for the IT outsourcing route in building and running their e-commerce website for a more focused approach. Experts in the field would work on the design and user experience of the website to achieve success in your online business. The visual elements and functionality of an online shop will be responsible for a customer’s purchasing decision, so it should be optimized for their shopping experience.
But before you start designing and building your e-commerce website, you should first know how it should work. The key principles are the design, functionality and overall experience. Keeping all three in mind, you’ll be able to build each page to the right specifications for all your customers.
A top-notch e-commerce website has five key pages that you need to focus on, so you can deliver the best online customer experience possible.
The homepage or category page is the first page your customers will see, so you should be able to welcome them in a way that makes you stand out from your competitors. It’s going to be your virtual storefront, so make sure you show your customers the products that you offer while making it easy for them to navigate from your homepage.
After clicking on a specific item, it will take your customers to the product page. This is where you’ll need to provide all the information about that particular product, at the same time convincing them that what they’re looking at is something of high value.
Once your customers have selected the products they wish to purchase, you should be able to take them to their virtual shopping cart. This is where they should be able to easily view the list of items they’re ordering and review them before they proceed to the checkout page.
Your customers are expected to provide their complete contact information and delivery details once they proceed to the checkout page. To help them make sure they do this right, you can include descriptions and samples for each field. You can also provide various delivery options in this section with a summary of their orders on the side, so they can see a breakdown of the amount they need to pay for.
Lastly, the payment confirmation page is where your customers complete their purchase and pay for their ordered products, so it’s best to have your SSL certificates visible on this page to establish trust and confidence. Your contact information should also be provided, so they know how to reach out to customer support in case of concerns about their order. Placing a signup form is also recommended to help forge a relationship with your customers and encourage loyalty to your brand. And once their order is delivered, you can send an email with a feedback form and ask for a review to help you make sure you deliver the best possible customer experience.
E-commerce has introduced a whole new level of convenience in purchasing goods, so it’s up to business owners to deliver an outstanding shopping experience to their customers to make them stand out from the competition. While this is not an easy goal to achieve, your brand will be able to reap the rewards if executed perfectly. You’ll be on the right path in growing your business through the excellent service your e-commerce website will be able to provide.
For more information, read through this guide infographic from Transcosmos to see what top notch e-commerce website should have.
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