Social Media Hacks for Marketing Your Online Store

social media hacks

Setting up a successful small business online and promoting it can extremely challenging. Luckily, you have social media to help you when it comes to getting the word out and building the buzz.

It could be frustrating when your store’s annual sales are not close to where you want them to be. If you want to grow your sales and encourage repeat visitors who will want to buy your products, you might want to take a look at these social media tips to help you succeed.

There are different ways to maximize social media to grow business. Two main strategies being paid or unpaid tactics.

Here are a few important tips that will help you market your store on social media.

#1 Use paid ads for specific targeting

advertisement | Continue Reading Below
Web Design & SEO Services for Health Professionals and Small Business Owners
Do you need help with your website?
Services We Offer:
  • Medical Website Design
  • Health WordPress Development
  • Website Maintenance
  • Medical SEO & Digital Marketing
Click Here To Request Services

Paid social media ads are one of the best ways to market your store online. However before you spend any money, keep these three things in mind when posting ads on social media platforms.

  • Select the narrow target audience
  • Post ads that capture attention
  • Link to landing pages or free offer you can track

In 2018, following 6 social media platforms were proven to generate consistent ROI

  • Facebook
  • Instagram
  • Twitter
  • Pinterest
  • LinkedIn
  • Snapchat

The ads will help in increasing brand awareness, generate traffic to your site and hence grow your sales. However, keep in mind that posting ads can get costly, so be smart about how you spend your money and make sure you get a  ROI and don’t waste your money.

#2 Send free product samples to influencers

Sending free samples to celebrities and influencers on social media websites is a new marketing trend these days. This is a free way of getting your brand known and getting the word out about your products. The celebrities will review the product sent by you on their social media handles which will promote your product among their followers.

Celebrities have a great influence on their followers. For example, when snapchat was updated in 2018, Kylie Jenner tweeted about the new version being difficult to operate and that she has stopped using the site. This resulted in the website losing $1.3 Billion.

#3 Create social media handle for your brand

One of the most important things for social media marketing is to establish social media handles for your brand. Always include appropriate handles so others can remember it and be able to find you easily at any time.

#4 Encourage Product Reviews

Encourage users rate and review your products on the website and social media. It will allow new customers to have the insight of your products and hopefully make them choose your product over your competition based on the reviews you have from your previous customers.

Everybody knows that word-of-mouth is the best marketing strategy and people tend to buy things after their friend’s recommendations or if they see many rave reviews on the website or on social media.

#5 Use video

Videos are an instant and feasible way of connecting with people and they pave way for marketing purposes as well. A video will give customers a clear picture of the product and will help your product to gain popularity. Create a YouTube channel where you can post videos on regular basis demonstrating the benefits of your products and answering customer questions.

You can also create videos that give users a glimpse into your company and to make your brand more personal. No one wants to buy from a faceless corporation. By making personal videos you can inject personality into your brand and build a loyal fanbase which will lead to more sales.

#6 Run Giveaways and Promotions

Promotions and giveaways are the easiest way to incentivize your new customers follow you on social media and subscribe to your email.

People are often hesitant to try new products because they’re not familiar with them. By running giveaways and promotions you can build a buzz online and also encourage others to try your products and in exchange ask them for reviews.

Using these social media hacks to promote your online store will help you generate much-needed buzz and will help you drive more sales to your online store.

Waleed Jamshaid is a Digital Marketer and social media expert at Web Development & Design Company. He helps small businesses and Digital Agencies to grow their Online Presence and responsible for marketing activities.


  • Article Categories

  • Facebook
    Ready to improve your medical or small business website? We’re always looking for new exciting projects to take on. Fill out a service request form to receive a free quote or schedule a discovery call to discuss your project.

    Ready to take your web design & SEO marketing to the next level?

    Let's work together on creating a beautiful website that gets results.

    Send us information about your project or schedule a free discovery call.

    Don't leave empty handed..

    Get The Ultimate List of  Free Web Design & Digital Marketing Tools
    We've compiled the ultimate list of the top essential FREE
    Web Design & Marketing Tools into one handy e-book.
    Yes, Send Me the Free e-Book!
    We do not sell or share your information with anyone.
    Sign up to get the latest web design & marketing news, links & tips.