Setting up a successful small business online and promoting it can extremely challenging. Luckily, you have social media to help you when it comes to getting the word out and building the buzz.
It could be frustrating when your store’s annual sales are not close to where you want them to be. If you want to grow your sales and encourage repeat visitors who will want to buy your products, you might want to take a look at these social media tips to help you succeed.
There are different ways to maximize social media to grow business. Two main strategies being paid or unpaid tactics.
Here are a few important tips that will help you market your store on social media.
#1 Use paid ads for specific targeting
Paid social media ads are one of the best ways to market your store online. However before you spend any money, keep these three things in mind when posting ads on social media platforms.
- Select the narrow target audience
- Post ads that capture attention
- Link to landing pages or free offer you can track
In 2018, following 6 social media platforms were proven to generate consistent ROI
- Snapchat
The ads will help in increasing brand awareness, generate traffic to your site and hence grow your sales. However, keep in mind that posting ads can get costly, so be smart about how you spend your money and make sure you get a ROI and don’t waste your money.
#2 Send free product samples to influencers
Sending free samples to celebrities and influencers on social media websites is a new marketing trend these days. This is a free way of getting your brand known and getting the word out about your products. The celebrities will review the product sent by you on their social media handles which will promote your product among their followers.
Additional Resources:
- The Definitive Guide to Influencer Targeting – Source: Neil Patel
- 10 of the Best Ways to Use Influencer Marketing to Grow Your Brand – Source: Medium
- 4 Steps to Getting An Influencer to Promote Your Brand for Free – Source: 60 Seconds Marketer
Celebrities have a great influence on their followers. For example, when snapchat was updated in 2018, Kylie Jenner tweeted about the new version being difficult to operate and that she has stopped using the site. This resulted in the website losing $1.3 Billion.
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#3 Create social media handle for your brand
One of the most important things for social media marketing is to establish social media handles for your brand. Always include appropriate handles so others can remember it and be able to find you easily at any time.
#4 Encourage Product Reviews
Encourage users rate and review your products on the website and social media. It will allow new customers to have the insight of your products and hopefully make them choose your product over your competition based on the reviews you have from your previous customers.
Everybody knows that word-of-mouth is the best marketing strategy and people tend to buy things after their friend’s recommendations or if they see many rave reviews on the website or on social media.
#5 Use video
Videos are an instant and feasible way of connecting with people and they pave way for marketing purposes as well. A video will give customers a clear picture of the product and will help your product to gain popularity. Create a YouTube channel where you can post videos on regular basis demonstrating the benefits of your products and answering customer questions.
You can also create videos that give users a glimpse into your company and to make your brand more personal. No one wants to buy from a faceless corporation. By making personal videos you can inject personality into your brand and build a loyal fanbase which will lead to more sales.
#6 Run Giveaways and Promotions
Promotions and giveaways are the easiest way to incentivize your new customers follow you on social media and subscribe to your email.
People are often hesitant to try new products because they’re not familiar with them. By running giveaways and promotions you can build a buzz online and also encourage others to try your products and in exchange ask them for reviews.
Using these social media hacks to promote your online store will help you generate much-needed buzz and will help you drive more sales to your online store.
Waleed Jamshaid is a Digital Marketer and social media expert at Web Development & Design Company. He helps small businesses and Digital Agencies to grow their Online Presence and responsible for marketing activities.
INFOGRAPHIC: SOCIAL MEDIA SMALL BUSINESS CHEAT SHEET
