23 Nov Small Business Website Redesign Checklist. Is It Time To Redesign Your Website?
Why Redesign Your Small Business Website?
Nowadays, clients’ first impression and opinion about the company and its business is often dependent on how well their website looks and functions. To keep improving and growing, companies must strive to raise their standards endlessly. Same thing applies to their websites. Companies must consistently analyze their website performance to see how well they’re doing. Not having a website that performing well, can lead to lower profits and lack of growth. If you think your website is outdated and not working the way it’s should, take a look at this quick website redesign checklist to see if it’s time for a much-needed facelift.
Website Redesign Checklist
Site is poorly coded:
If your small business website doesn’t perform as well as you like it to and you do not achieve the results you want, there is a chance that your website poorly coded. Often popular search engines penalize websites that do not adhere to the latest coding standards and by not having your site coded correctly. you will not only be harming your search engine rankings, but your designs might not be properly rendered in various web browsers.
Testimonials can be very influential in converting visitors to new customers. Testimonials from your previous clients can be used to build trust and also show the quality of your services and dedication. Make sure new visitors can see all the great reviews you received from your previous clients.
Lack of case studies and real life examples:
Case studies, portfolios, the list of previous client are all essential elements, if you want find new business to work with. Every company must demonstrate that they have years of experience and have many projects under their belt. No one wants to work with a company that has no work history or experience. If you current website is missing these elements, make sure to include them in your new website.
Website does not reflect the business:
The changes made in the strategies of the companies must be implemented in the website also. For this, website should be redesigned to adjust it to your advertising goals. The layout of the website should be in line with the company’s goals.
Video: Top Reasons to Redesign Your Website | Professional Web Design Services
Website is not responsive:
Because of increase in the usage of smartphones, maximum percentage of web traffic comes from mobiles only. Mobile users look for greater UI experience. If your website is not responsive, you may lose customers.
Current website is cluttered:
If you can’t easily navigate your website and it looks cluttered it often will drive users away who will get quickly frustrated of not being able to find what they’re looking for. Make sure your navigation is clear and if possible to be able to get to all parts of the website within 3 clicks. Also make all text on the site is easy to read and fonts are large enough, not just on desktop but on all the devices.
Your site has no personality:
You need to make sure your website reflects your brand. It needs to be consistent with your company message and your other marketing materials. It’s ok to use pre-built themes or templates to cut down on the development time and cost, however, you also need to restyle it to fit your company individual needs. People who come to your website must instantly recognize your website and also figure out your company does. Web designer working on your website must ensure your website not only looks great but also fulfills all of the goals you set up prior to its redesign.
No easy way to contact you:
Contact details must be clearly mentioned in your website. Customers need assistance and look for the ways to contact you on your website.
Missing social media:
It is very important that you must associate social media accounts. This will help to engaging the customers and build social presence that will lead to more traffic and growing list of followers.
After you have looked through this website redesign checklist and realised that it’s time to update your website, feel free contact us to see how we can help. We specialise in custom web design and are ready to assist you with your website redesign. We will work diligently with you and make sure your website redesign is a complete success.