13 Jan 5 Reasons Your Website Is Not Getting Any Traffic And How You Can Fix It
If you are experiencing this problem, here are the top 5 reasons why your site isn’t getting any traffic and what you can do about it.
Getting visitors to your website is critical because, without traffic, your business will quickly fail.
Because most small businesses rely on the web for their sales and marketing, getting people to visit your website should be your top priority.
Many business owners often find themselves lost asking “Why is my website is not getting any traffic?”
This is mainly due to their lack of knowledge and know-how in the area of online marketing and SEO. The lack of time and ability to prioritize also play a key role in many websites failing to gain traction.
If you want your business to grow, you need to start thinking about how you can get your website in front of as many people as possible.
Luckily, there are many proven strategies to help businesses grow their traffic without spending a fortune.
Here are five common reasons why your website not getting any traffic and what you can do, to fix it.
Your website is not SEO optimized
If you’re looking to build up traffic on your website, search engine friendliness is the key. A search engine-friendly website improves your chances of showing up in search results and can lead to an increase in organic traffic.
All websites are required to meet certain guidelines and standards for search engine optimization (SEO) and user experience (UX). If your website doesn’t adhere to Google’s rules, you’ll be penalized and Google will show competing websites on top of yours in search results.
Your website is too slow and non-responsive
Have you ever visited a website, but then have to abandon it because it was taking too long to load? Chances are, you have. If the website takes more than 3 seconds to load, many visitors will leave before waiting to view the entire page.
Users don’t like to wait for a website to load. People are not patient these days, especially when it comes to the web. The majority of users will leave a site when it’s taking too long to load. That is why you need to optimize your website to make sure it’s fast.
In addition to speed, your website also must be mobile-friendly. If your website isn’t optimized for mobile devices, Google will penalize you and you won’t show up on top of search result pages.
You don’t have quality content. Your website is boring
If you have low-quality content, then chances are, your website won’t be ranked highly.
The first thing you need to do is create high-quality content. Make sure that your blog posts are well-written, informative, and educational. Readers want to know about a topic, but they won’t care if the information is poorly written or difficult to understand. Use short sentences and paragraphs, as well as headings and subheadings to break up the text so it’s easy to read. Next, you will want a blog design that complements your content. A clean design with large fonts will make your posts easy on the eyes and more likely to be read.
Your website is difficult to navigate
You need to provide users with an easy way to navigate your website.
When people cannot find what they are looking for, they will leave and never come back. Fortunately, there are several ways to improve your site’s navigation. First, make sure that you have clear and concise navigation at the top of your website linking to all of your most important pages.
If you’re using WordPress, create categories and tags for better content organization.
It’s also important to link your content using internal links. These links help users find similar posts, as well as assist Google in finding related content to rank.
You have no links pointing to your website
Another reason, why your site might not be getting any traffic is due to the lack of external links pointing to your website.
Link building is an incredibly important part of search engine optimization.
The more backlinks you have, the higher your chances are of ranking well in search engines. Links are typically considered to be “votes” for your site with Google.
Bonus Traffic Growing Strategies
In addition to these, there are many other strategies and things you can implement to grow your traffic.
- Set up a blog and publish weekly posts answering questions and offering solutions
- Create new pages for your website. The more content you have, the more pages you can rank in Google for various keywords
- Create social media accounts and link them together. Also include links to your website from bios on these sites.
- Write long form content with visuals, data and research to back it up.
- Submit your website to local directories.
- Answer questions on Quora, Alignable and other Q&A websites.
- Make sure your website is fast and there are no technical issues. Use tools such as Ubbersuggest and SEOptimer to run a quick audit.
- Make sure your website is connected to Google Analytics and Google Search Console. GSC is another excellent free tool for checking to make sure there are no problems with your website.
Web Traffic Resources and Ideas
- 76 Proven Tactics to Drive Traffic to Your Website – Kinsta
- 30 Ways to Drive Traffic to Your Website – Hubspot
- Here’s How to Get Visitors to a New Website (Even If You Don’t Know Where to Begin) – Shopify
- 101 Easy (& Cheap) Ways to Drive Traffic to Your Website – Search Engine Journal
If you want your business to grow, you need to start thinking about how you can get your website in front of as many people as possible. However, many websites fail to get traction and attract organic traffic, necessary for a website to grow.
In this article, we covered some of the most common reasons why a website might not be getting traffic and how to fix it. Making these changes may take time and perseverance but it will be worth it when you start seeing your traffic steadily growing month after month.