Are you a doctor or own medical practice? Are you stressed out and worried that your website is not performing well and not generating more business or bringing in new clients? Do you want to differentiate your business from others in your health and wellness industry?
Why digital marketing is important for doctors and healthcare professionals.
These days competition is fierce, and many health professionals realize that having a beautiful health and wellness website is no longer enough. To attract new customers and increase visibility, you also need to utilize proper digital marketing strategies to drive more traffic to their website in order to grow their business. And with so much competition these days, it can be extremely difficult to make your website stand out and get noticed.
These days, people have access to more information than ever before. More transparency means customers can now make informed decisions when choosing which doctors they want to go to.
However, this also means that medical practices need to be strategic and smart in how they market and represent themselves online.
If you have a medical business, you have to actively promote and market your services. That’s why many doctors and health professionals who run their businesses turn to digital marketing.
Digital marketing should be an essential component of your overall medical practice’s strategy to grow your business.
After all, in this age of exponential growth in online usage and connectivity, it’s essential to have a strong online presence.
To help doctors, medical practices and health professionals succeed online, we put together the best strategies for driving more traffic to your website.
1. Perform Keyword Search and Optimize Your Pages
Improve your on-page SEO. On-page SEO requires you to optimize your page titles, use headers, and incorporate relevant keywords related to your wellness practice. Using the right keywords will ensure that people doing searches online will find your website more easily. Google looks at many parts of the page and decides what each one is about. By following on-page optimization rules, you will help Google better understand your content, so when people search for specific terms, your website content will more likely to come up in their searches.
Here are quick resources to help you with on-page SEO optimization:
1. On-Page SEO: Anatomy of a Perfectly Optimized Page
2. On Page SEO – Everything You Need to Know
3. SEO 101: How to Do On-Page Optimization Like a Pro
2. Get Social
Social media is becoming one of the best tools to drive traffic to your website. In addition to providing links to your social media from your website, you need to add widgets that can allow visitors to easily share your content.
Don’t forget the social part of social media. Stay engaged, respond to direct messages and questions, connect to wellness leaders in your industry, mention other users and regularly post interesting content your followers and potentials clients might find interesting.
In addition to being active, you must also create and optimize your profile on each social network. Make sure your profile accurately describes your business and services. Remember to include relevant keywords and links to your website and your other social networks.
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3. Connect with Other Health Professionals and Wellness Influencers
One way to generate traffic and build brand recognition is by connecting with top leaders in wellness industry. By building and nurturing these relationships, you’re creating a valuable network. This network of influencers can be a great asset for you and your business. By being associated with these leaders, you can dramatically increase the value of your business. Offer to connect with these leaders, comment on their blog posts, connect with them on LinkedIn and join the same groups. By being part of their network you’re increasing the chances that your business will get noticed by these leaders and their followers.
4. Blog & Create Content
Blogging is another excellent way to drive traffic to your wellness practice website. Writing a professional blog is part of content marketing that will position you as a trusted authority in your industry. Furthermore, posting regular blog articles will also increase the chances of people finding your content and your website through organic searches. Write on the topics you’re most knowledgeable at. By offering expert advice you’re bound to attract new clients who are looking to find answers to their questions.
5. Do Guest Blogging For Popular Health Websites
Writing a regular blog post on your website is a great way to generate traffic. However, sometimes it can take awhile to build the audience with your own blog. To speed things up, consider writing for other popular online wellness websites and publications. With online publications, the rules are much less strict than writing for print. There many well-known wellness publications that are happy to accept guest posts. Read carefully before submitting to each website, since each one has its own rules. And when submitting your posts, always make sure to include your author bio with links to your website and your social media to generate more traffic.
Below you will find links to websites that accept wellness related guest posts.
6. Utilize Email Marketing
Email marketing can be one of the most powerful and most effective tools to drive traffic to your wellness business site. Always include email newsletter sign up forms on every page of your website. Make it very easy for users to subscribe. Publishing a regular newsletter is essential if you want to keep your subscribers and grow your list. Your every newsletter should be interesting and relevant. Include such things as latest news, wellness tips, and healthy recipes.
And remember to include links for subscribing and forwarding, so the newsletter can be easily shared and emailed to generate more signups.
7. Make Your Website Fast and Mobile-Friendly
Since most people are accessing the web using their phones these days, it’s essential for your website to be mobile-friendly and fast. Speed is an important factor, especially when being viewed on the phone. Phones use mobile networks which are typically much slower than your regular wi-fi connection. Most people will likely leave your website if it’s taking too long to load.
Finally, make sure your website is easy to navigate and clearly displays all of your contact information and what services you provide.
8. Submit your Website to Local Business Directories
One way to bring in a local traffic is by submitting your website to local business directories. People are always looking for local businesses using popular search engines. By submitting your wellness business information to local directories, you will ensure others can easily find your business when looking for the type of wellness services you provide. Another great benefit is that many of these directories, including the Google directory, are free and easy to use.
Below are comprehensive lists with links to local directories where you can submit your wellness business information.
- The Ultimate List: 50 Online Local Business Directories
2. The top 20 places your business needs to be listed online
3. Promote a Website with these 15 Local Directories
Incorporating these tactics will boost traffic to your wellness business website. But don’t stop here. Try different methods and marketing ideas and measure the results after testing them out to find what works for your business.
Try any of these tips and see which ones lead to the best results. After conducting a thorough monitoring and testing, focus on the ones that provide the most value.
Building a mobile-friendly website is just the first step in making sure your wellness business achieves success. Applying proper marketing strategies regularly and diligently will ensure your website will become an important tool for generating more leads and bringing in more business for your wellness business.
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