If you are a plastic surgery practice, your website is the first interaction your potential patients will have with your brand. It’s critical that your website design conveys professionalism and trustworthiness while guiding people through the process of finding out more about your services. Here are some things to consider when hiring a web developer for your plastic surgery practice:
To be successful, plastic surgeons need to implement practices that will streamline their business and help them stand out from the competition. Plastic surgery website design is just one piece of that larger puzzle.
A well-designed plastic surgery website not only increases your visibility online but also creates trust among potential patients and builds loyalty among existing clients.
A professionally designed website is an essential element of any plastic surgery practice if they want to succeed and thrive.
Must-Have Features Of Top Plastic Surgery Websites
Your website is the first thing people will see when looking for information about you or your services as a Plastic surgeon. A solid presence on the web not only increases visibility but also makes it easier for potential patients to find you and book an appointment with you.
If you are a plastic surgeon or someone looking to design a website for a plastic surgeon, it’s important to find similar well-designed websites for inspiration.
We all know that good design is essential for a successful website. Unfortunately, many plastic surgery websites look similar and lack uniqueness.
Plastic surgery websites should not only be beautiful and look professional but should be designed to reflect the unique identity of the company and its approach to business.
Implement Responsive Design
Responsive design is a web design approach that uses a single code base to create an experience that adapts organically across an array of devices. In other words, responsive sites are designed to look good and function properly on desktops, mobile phones, tablets and other devices – without requiring separate pages or apps for each platform.
Design Intuitive Site Navigation
To guide users through your website, you need to make sure your navigation is intuitive and easy to use. This means that it should be easy to find and understand without too much effort. It should also be consistent throughout the site so that users don’t get confused when navigating between pages. In addition, a good navigation system allows visitors to easily get back to a previous page they’ve been on by using breadcrumbs or other tools that allow them to navigate through the site in multiple ways (such as by category). Finally, it’s important that your navigation system allows users to search for items based on keyword searches—this will help improve the overall user experience because the user doesn’t always know exactly what they’re looking for when visiting your website.
Show Before and After Photo Gallery
If you’re looking to attract new patients, one of the best ways is through a before-and-after gallery. These galleries are critical in helping prospective patients understand what results they can expect from a procedure with your office. The photos should be taken by a professional photographer who can capture the patient’s personality and show them at their best before surgery, as well as after recovery.
The following are some tips for creating an effective before and after image gallery:
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- Get Professional Photos: You want real photos that showcase how you will look naturally in both situations if possible, but this isn’t always possible due to the variety of different body types out there! Try to get as natural-looking images as possible though so people know what they’re getting into when undergoing cosmetic changes such as plastic surgery procedures or laser skin rejuvenation services like CoolSculpting or Fraxel Re:Store treatments – especially if it involves any kind of scarring afterward which can take years off someone’s life (for example).
- Show Results From Multiple Perspectives: In addition to showing how other people may react upon seeing themselves transformed by plastic surgery techniques, these pictures will help show potential clients that there might be some side effects afterward too which could include swelling/bruising depending on where treated areas were located.”
Include Patient Testimonials
Testimonials are a great way to build trust with potential customers, so you should make sure yours look good. If you have a plastic surgery website design that’s already in place, you can use testimonials to tell the story of your brand and show off what it can do for other people.
Testimonials should be authentic—if they don’t come across as genuine, your audience will know something is up. So make sure that each one is from someone who actually had work done at your practice (but wasn’t paid or otherwise compensated). And instead of using actors and models as your “testimonial stars”—which would definitely send the wrong message—use real patients!
Simplify Contact Forms
- Contact forms should be easy to find
The most important thing is that you make it as easy as possible for your clients to contact you. Your contact form needs to stand out on the page, but not in a way that distracts from other elements of the site.
- Contact forms should be easy to fill out
Your contact form should be designed with usability in mind so that users can easily fill it out with no confusion or frustration. Make sure there are no unnecessary fields included (such as an email address field when all they need is their name). This can also help keep spam down and make it easier for people who don’t want to give up their personal information right away.
- Contact forms should be easy to submit
When using a contact form submission tool like Typeform or Google Forms, make sure they work well on mobile devices and desktop computers alike without any problems like extra steps being required before submitting or anything else that could lead someone away from completing their request entirely because it took too much effort just getting started!
Personalize with the About Us Page
You should have an about us page. The about us page is a great place to tell your plastic surgery practice story and showcase the people behind it.
Photos and videos can be effective ways to tell your company’s story, but they’re not the only way—you can also include more traditional text-based content if you want to make sure visitors read everything you’ve written. Remember that people don’t always want to read lengthy paragraphs on their phones—try making some sections shorter so they’re easy to scan through quickly when someone only has a few minutes to look at your website.
The most important thing is making sure that whatever story you choose fits with your brand identity while also being compelling and relevant enough for readers who aren’t familiar with what makes your company special yet (i.e., potential clients).
Tell The Story About Your Plastic Surgery Practice
As a plastic surgery practice, you need to tell your story. Not only will this help you attract new patients but it will also help your current patients feel like they are part of the brand. The best way to share your brand story is through content marketing. Content marketing is a form of digital advertising that includes blogs and articles about topics related to what you do. If done correctly, it can be very effective in driving traffic back to your website and converting those visitors into leads or sales opportunities.
You can use different types of content marketing to tell your patient’s stories:
- Video testimonials – Get clients talking about their experience with your practice in video interviews or testimonials
- Case studies – Share photos and stories from actual surgeries conducted at the practice
- Blog posts – These articles can provide helpful tips for consumers who might be considering plastic surgery themselves or even just interested in staying up-to-date on news within this industry
Great website design begins with the right plastic surgery web design company
Great plastic surgery website design begins with finding the right web developer who knows what is needed when it comes to designing a great plastic surgery website. This person should have experience and a proven track record of working with other plastic surgeons.
A good cosmetic surgery web developer or an agency will understand that a great plastic surgery website design is not just about flashy graphics or cutting-edge technology; it’s about helping people find the information they need in order to make an informed decision about their health and well-being.
A good plastic surgeon wants his or her website to engender trust, confidence, and comfort among potential clients, who are often vulnerable during this life-changing decision process.
It’s important to remember that your website is a representation of your brand. You want it to be professional and trustworthy; otherwise, people won’t visit it in the first place. To help you see some of the top-quality plastic surgery sites, we put together a list showcasing some of the top cosmetic surgery websites.
The Best Cosmetic Surgery Website Design Examples
On this list, you’ll find examples of the best plastic surgery website design, with notes on what they’re doing right and why they belong on the list.
The websites on this list were chosen not only because of how they look. A truly great website must not only look beautiful but should also be functional, easy to navigate and provide a superb user experience.
So if you want to get inspired, check out a list of plastic surgery website design examples and ideas to help you create a website that attracts traffic and leads.
Dr. Hasen Plastic Surgery & Medical Spa
This is a website for Dr. Hasen’s Aesthetic Plastic Surgery & Med Spa in Naples, FL
Why It Works: This website makes it easy to communicate. Great branding and consistent look and feel. Easy and clear navigation.
This practice offers advanced, cutting-edge non-invasive and minimally invasive services for the skin, face, and body.
Why It Works: This is a beautifully designed minimalist website. Wonderful animation, great use of whitespace.
Care Plastic Surgery
This is a website for Dr. Brian Coan, MD. an award-winning, nationally renowned, double board-certified Plastic Surgeon and a member of the distinguished Fellow of the American College of Surgeons.
Why It Works: Beautiful graphics, many examples of social proof, easy to contact and schedule appointments.
Sunset Cosmetic Surgery
This is a website for a plastic surgery practice located in Los Angeles and Beverly Hills. The practice is for specialists Dr. Svehlak and Dr. Yamini who work with women and men seeking a change in their confidence & beauty.
Why It Works: Beautiful custom photography, social proof, and nice font selection.
Ela Plastic Surgery
This is a website for Dr. Lopez, who is a Diplomat of the American Board of Plastic Surgery. Her approach to plastic surgery is personal, attentive and focused.
Why It Works: Beautiful graphics, easy-to-schedule appointments, clear navigation.
Revive | Plastic Surgery
This is a website for reconstructive, cosmetic, and plastic surgery practice in Miami.
Why It’s Great: This website has easy-to-see social media links and social proof features. There are many elements allowing visitors to quickly schedule a consultation and book an appointment.
Dr. Nadeau | Plastic and Reconstructive Surgeon
This is a website for Dr. Nadeau who delivers the full array of rejuvenating plastic surgery procedures in Seattle.
Why It’s Great: The website uses plenty of whitespace. It’s easy to navigate. Great personalized photos.
Polyclinic Plastic Surgery
Why it’s on the list: This is a great example of a beautiful plastic surgery website design. It has a clean look with plenty of white space. The fonts work well together and are easy to read. There are beautiful images and graphics throughout the website.
Said Plastic Surgery
Why it’s great: Beautiful images and graphics make this website stand out from similar sites.
Sagar Patel Aesthetics
Why It’s Great: Clean design and website that’s easy to navigate. This website loads fast and does a great job at providing relevant and useful information about plastic surgery and the services offered.
Dr. Arko Demianczuk Plastic Surgery
Why it’s great: Great graphics, smooth animation, and modern layout. This a great example of a design that’s different from other plastic surgery websites.
PERK Plastic SurgeryBeverly Hills
Why it’s great: This is another stylish website. Great visuals and graphics. Somewhat heavy on animation. Overall clean and modern layout.
Dr. Vlad Milovic Plastic and Cosmetic Surgeon
Why it’s great: Another great example of a unique style. Both mobile and desktop look well-designed and executed. Curve graphics make this website different from the mostly boxy layouts you see in modern web design.
Polacek Center For Plastic Surgery
Why it’s great: Beautiful, clean design and layout. The website is easy to navigate. Great typography and color palette. Modern and professional design.
Why You Need To Hire Trusted Professionals To Help You with Plastic Surgery Website Design.
Is your medical website getting the best results for your business? As a plastic surgery practice, it is essential that you have a website designed by an expert web designer or agency. In addition to their design expertise, they also must be extremely knowledgeable in the area of search engine optimization and understands the needs of your prospective patients. You want your website not only to look beautiful but also to be easily found.
Are you a plastic surgeon or aesthetic medicine specialist? We can create a website design for you that will look amazing and will be mobile-friendly and SEO optimized.
Our plastic surgeon’s website design services will help you create a great online presence, allowing patients to find your medical practice quickly and opt-in easily. We also offer responsive design and cross-browser compatibility to ensure your site looks amazing across all devices. With our professional staff managing every aspect of your project, you can rest assured that it will be done right the first time.