In the digital era, it’s more important than ever to have a strong social media presence. It’s free, fun, and effective. And it’s essential if you want your patients to know about you.
Social media is a powerful tool and effective platform for marketing your chiropractic practice.
According to the Pew Research Center, seven-in-ten Americans say they ever use are active on social media. (Source: Pew Research Center Social Media Use in 2021). That’s a lot of people — and a lot of potential patients!
Benefits of chiropractic marketing using social media
Businesses can benefit significantly from social media, especially those still trying to establish and build their health practice. Regardless of the type and size of your wellness business, social media can boost engagement and allow you to reach your intended audience.
Social media allows businesses to connect with customers easier than ever before and on a level that was once only reserved for friends and family.
If you want to bring in new patients, you need to maximize your online presence through the use of social media. You can use LinkedIn, Facebook, Instagram, and Twitter to build a powerful network to strengthen relationships with current patients while connecting with new ones.
Using social media to grow your chiropractic practice does not require you to possess special skills or advanced technical knowledge. However, you need to learn and follow specific social media marketing strategies and techniques if you want your campaign to be successful.
Chiropractic Practice Social Media Marketing Strategies
Here are several strategies to help you maximize the power of social media in helping your chiropractic practice thrive and grow.
Communicate with your audience.
When you post a photo or video on Facebook or Instagram, what’s the first thing you wish would happen? You’ll want your friends and loved ones to leave comments, right? Comments are a good means of engaging with your audience. When a follower comments on your post, it means that the individual is interested in your content. By responding to the comment, you interact with your audience. It also shows that you value your followers. This is how you begin to establish a strong relationship with your target audience.
Aside from replying to comments, you can also send a private message or direct message to your followers.
Use live streaming.
The livestreaming features of Facebook (FB Live) and Instagram (Live or IGTV) bring in millions of audiences every day. Use these features to promote your practice and interact with your audience.
A good idea for live streaming is a Q&A about your chiropractic practice and the services you offer. You can set up the live video inside your clinic so the audience can see what a chiropractic clinic looks like.
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Another idea would be to do an “A Day in the Life of a Chiropractor” on FB Live.
Live streams attract millions of viewers because they happen in real-time, so audiences are guaranteed that what they’re seeing is really happening.
Create and post videos.
Videos are all over Facebook, Instagram, and other social media. They’re all over the internet. Audiences find videos more interesting and engaging than photos and other visual materials. You can use this advantage to bring in more people to your page and your chiropractic practice.
Using Facebook Stories or IGTV, you can create behind-the-scenes videos that show audiences your daily activities in the clinic. It can be a walkthrough that tells them what happens when they step into the clinic. You can also show what’s inside your clinic so they’ll have an idea of what to expect when they visit.
You can also do an introduction video about chiropractic treatments, or you can introduce your clinic staff. Posting videos of the posture exercises people can do at home is also a good idea.
Testimonial videos are also a great way to earn trust and build social proof.
If you want to create longer and more detailed tutorial videos, you should create a YouTube channel for your chiropractic practice. You can grow your audience by sharing your YouTube videos on your Facebook page and other social media platforms.
Set up a social media calendar.
You can plan and organize your weekly or monthly posts with a social media calendar. You can also choose a topic or subject to focus on every week. Monthly campaigns are good for increasing interest and engagement.
Another technique is to come up with a post category and decide which to post on a particular day. For example, Mondays will be for motivational posts, while Tuesdays are reserved for chiropractic exercise tips.
With a social media calendar, scheduling your posts will be easier. Your content will also be more organized and consistent.
Share relevant posts and follow chiropractic-related accounts
Choose the posts that you share on your page. Choose only those that are shared by authoritative pages and verify the information before sharing.
Additionally, following chiropractic-related pages will now only keep you updated with the latest in the chiropractic field, but it will also help increase your credibility.
Work with influencers.
Influencers can help promote your chiropractic practice. Just one mention or post by an influencer will already expose your practice to thousands (or millions) of followers. It will also increase your page and website traffic.
However, it is crucial to choose the right influencer, so you will want to spend some time studying your options. For your practice, the ideal choice would be an influencer with a passion for health and wellness.
Don’t be afraid to spend.
The ads that you see on Facebook serve a purpose – entice consumers to try the featured products. You should consider paid ads an option for promoting your chiropractic practice.
Facebook advertising allows you to decide how much you want to spend and which demographics and locations you are targeting with your ad. A monthly ad that runs for one week will already help increase your reach and engagement. It will allow you to connect with more potential clients and entice them to try your services.
Hashtags are a strategy for ensuring that your content is easy to find. Instead of typing in long keywords, all your followers need to do is type #chiropractor, and all posts containing the hashtag will appear in your search. As such, hashtags allow your posts to reach more people from different parts of the world.
Growing your chiropractic practice does not have to be complicated. All you need is good social media strategies and the determination to implement them regularly.
Other Chiropractic Marketing Tools & Channels
Just like it is important to use social media to promote your dental practice, it’s also critical to use multiple marketing channels to promote a dental practice and reach a wider audience.
By utilizing multiple channels, dental practices can reach potential patients where they are most active and engaged, and increase their chances of attracting new patients.
One of the most important marketing channels for dental practices is their website. A well-designed and high-quality dental website can help establish trust and credibility and make it easy for potential patients to schedule an appointment or learn more about the practice. Additionally, incorporating an online appointment scheduling feature can make it easy for patients to schedule an appointment without having to call the practice.
Email campaigns can be used to reach out to potential patients and existing patients with information about the practice, promotions, and upcoming events.
Search Engine Optimization:
Optimizing the practice’s website and online presence for search engines can help increase visibility and attract more visitors.
Local SEO and Google My Business:
Focusing on local SEO can help chiropractor to reach patients in the nearby area.
Listing the practice on Google My Business can also help dental businesses improve visibility and make it easier for potential patients to find the practice online.
Blogging and creating other types of content can be a great way to attract potential patients and establish the practice as a reputable source of information.
Creating high-quality educational content such as blog posts and videos can help establish the practice as a reputable source of information and attract potential patients who are looking for answers to their dental questions.
Encouraging patients to leave positive reviews on sites like Google, Yelp, and Healthgrades can help attract new patients.
Including patient reviews on the website can help establish trust and credibility, making it more likely that potential patients will schedule an appointment.
Encouraging existing patients to refer friends and family to the practice can be a great way to attract new patients.
Create Landing Pages
Creating landing pages specifically for marketing campaigns and promotions can help increase conversions and generate leads.
Social media has become an essential tool for healthcare professionals to build their brands and connect with current and prospective patients.
The biggest challenge is figuring out how to effectively use social media to engage people.
In this article, we shared tips on how you can use social media to grow your chiropractic practice. Hopefully, you found these chiropractic marketing strategies helpful and apply them to your own health business.