To say relevant and competitive, you must follow marketing trends. Where should you be focusing your marketing efforts in 2019? That’s an excellent question and one that doesn’t have an easy answer, especially when it comes to your digital marketing strategy.
One thing that we can say for sure, though, is that paid marketing is not the place to pin all your hopes.
Don’t Make Paid Advertising Your Primary Strategy
Why you should rely on paid traffic? According to Bright Engine, 51% of all traffic comes from organic search, and more than 40% of all revenue is a result of organic traffic. According to JumpFactor B2B Digital Marketing, B2B companies can see a 2-3X increase in organic traffic, an increase in sales qualified leads (SQL) and a decrease in their cost per lead (CPL) within 6 months of implementing SEO best practices.
Aside from that, paid advertising becomes expensive over time. That’s why it’s much wiser to work on improving your SEO and your ranking so that you get more organic traffic. The question then becomes, “How to improve my SERP?”
Start with Content Marketing
Some businesses don’t see the value in content marketing. We can understand that. After all, it’s very difficult to work out the ROI when it comes to content marketing. Companies often fail at it because they expect instant results.
That’s a pity because, with a little perseverance, you’ll start seeing results over time. According to SERP Watch, businesses that blog get 97% more leads. That’s a pretty big difference, isn’t it?
Content marketing is a strategy, though, that requires time and effort. It’s not a one blog post and done deal. You need to be prepared to commit to a content marketing strategy for at least three to six months.
During that time, you’ll need to get content out on a regular basis. That could mean blogging daily or blogging once a week – it doesn’t matter as long as it’s an ongoing effort.
You’re only likely to see this strategy working after three to six months of regular effort, but the effects last for a lot longer. Once published, a blog post is there until you decide to take it down. That means that it is out there helping to drive traffic to your site for many years to come.
Naturally, getting the hang of content marketing will take a bit of work. It’s not enough to publish top-quality content, though that’s a great place to start. You also have to create content that appeals to your target audience, content that they’ll find interesting or useful.
This might mean that some of your posts are not going to garner much if any traffic. That’s disappointing, but it doesn’t mean that the effort has been wasted. Every piece of great content that you put out there is helping to build your brand. So even if a post is not driving as much traffic as you like, it’s still doing something for you.
Final Notes
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We’re living in a digital age where we are constantly assaulted by advertising. As a result, consumers have become somewhat jaded as far as advertising is concerned. They’re more likely to recognize and ignore flat out marketing content.
As a result, marketers have to adapt. Instead of adopting strategies that rely purely on paid advertising, they have to get creative. Content marketing is one of the easiest and most effective alternatives.
Multi-channel Approach to Digital Marketing
To stay successful and thrive online you have to use multi level approach. By utilizing different marketing tactics and strategies you can drastically increase your chances of success. In the infographic below you’ll find useful statistics covering different areas of marketing including:
- SEO
- Keyword Rankings
- Organic Search
- Local SEO
- Mobile Search
- Social Media (Twitter, Instagram, Facebook, LinkedIn, Pinterest)
- Video Marketing (Product Videos, Social Videos, YouTube marketing, Video Consumption)
- Cold Email Marketing
- Paid Advertising (PPC ads, Mobile ads, ad-blocking, pop-up ads)
- Lead Generation
- Content Marketing (Blogging, Content Strategy)
Check out the infographic from SerpWatch on Digital Marketing Trends explaining important marketing trends and tactics every small business owner should implement.
