Marketing Tip: Why It’s Important to Include Call To Action In Your Content

why use call to action

Never assume. Every piece of your content needs to tell visitors what to do next. Some examples of CTAs may include filling in a contact form, signup for a newsletter or downloading a free ebook.
Your content, your landing pages, your emails all need to have a clear calls-to-action.

In addition to including your CTA on every piece of your content, you need to make sure your Call To Action elements stand out. To make your CTAs more noticeable, you can apply different colors, use plenty of white space around them, and make them bigger and more prominent.

Also, make your call-to-action elements very clear and specific. Users shouldn’t have to guess what they’re signing up for. Instead of using generic terms like, “Submit” on the form button, say something specific like “Download eBook”.

All your call-to-action should include incorporate following principles: they should be action-oriented, have significant value, use persuasive and clear copy, include strong visuals, and create a sense of urgency.

Think of call to action elements as guideposts to help users on their journey through your content. You don’t want visitors to your website or landing page, only to read one article and leave. You want to build a connection with your users. CTA is one of many tools that can help build engagement and improve your lead generation efforts.

Additional call-to-action resources

 

Call to Action Cheat Sheet. Create the most effective CTAs!

From Visually.

Gene is Web Developer & the Founder of BigAppleMedia. He helps clients get leads & grow traffic by building smart & result driven websites and applying the latest SEO strategies. Schedule a Free Consultation

  • Filter By Topic

  • Ready to improve your medical or small business website? We’re always looking for new exciting projects to take on.
    Fill out a service request form to receive a free quote or schedule a discovery call to discuss your project.

    Get a FREE Website Review & SEO Audit

    Request absolutely free comprehensive website review and SEO Audit.

    We are offering a FREE Audit, and after we analyze your website, you will receive a detailed report explaining what’s working and what needs to be improved. No strings attached.

    Ready to get started? Let us help.

    Send us information about your project, goals, and we'll get started right away.

    Don't leave empty handed..

    Get The Ultimate List of  Free Web Design & Digital Marketing Tools
    We've compiled the ultimate list of the top essential FREE
    Web Design & Marketing Tools into one handy e-book.
    Yes, Send Me the Free e-Book!
    We do not sell or share your information with anyone.
    close-link
    Sign up to get the latest web design & marketing news, links & tips. 
    Subscribe
    close-image