The last few years sparked the beginning of an uncertain time for a lot of people. Consumers and business owners alike saw the impact of a pandemic that has changed our lives on a fundamental level.
However, even in uncertain times, companies can discover new methods for growth and development.
If you’re interested in growing your business or looking for new opportunities to take your brand to the next level, the following marketing ideas will help you stay ahead of your competition.
These solutions give today’s organizations the power to develop emotional connections with their target audience without overspending on growth-hacking ideas.
Start a YouTube Channel
Over the last couple of years, the shift to the digital landscape has grown increasingly significant. People are spending less time interacting with companies in person and more time looking for ways to do so online instead.
Video is one of the best tools for companies that want to make an impact in the online world.
It’s a chance to connect with your consumers on multiple levels, through audio, visual images, and inspirational content.
Launching a YouTube channel is an excellent way to expand your brand reach and put faces and voices behind your brand.
Even short videos could be all it takes to make your business seem more human, opening the door for brand loyalty.
If you’re not sure where to start, try converting well-performing blog posts into video format.
Update Your Existing Content
In uncertain times, one of the most significant barriers to growth is often a lack of budget. If you don’t have a lot of cash to spend, then it’s hard to create fantastic content in the form of videos, blogs, and new articles.
So why not use the assets you already have instead?
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Go back through some of your high-performing articles from the last few years and think about how you can make them more relevant to the current marketplace.
Can you update some statistics or add further information that you didn’t have before?
What about adding custom graphics and visual content into the mix to make the content more visually engaging?
Don’t forget to add internal linking to your updated articles to improve your SEO potential.
Create a Virtual Event
Events are an excellent way to connect with customers through offers like exclusive content and unique experiences.
We’re living in a world where most consumers, whether in the B2C or B2B world, prefer “experiences” more than anything else when valuing a brand.
Even now that people are spending less time face-to-face, you can still use events to differentiate your company.
Virtual events help you demonstrate what your company is capable of in action.
You can combine memorable speaker sessions with product demonstrations and networking events, and your attendees don’t even have to leave their homes to take part.
Moreover, virtual events are a great way to set yourself apart from your competition and connect with your customer on a more interactive level.
Get Personal With Email Marketing
As the field of digital marketing continues to evolve, one channel remains consistent at delivering the best results. Of course, we’re talking about email marketing. Email remains one of the most effective ways of connecting with your audience while also providing the best ROI (return on investment).
Through automated email campaigns and carefully-structured messages, you can nurture any lead into a repeat customer. The key to success with your emails is personalization.
Your customer wants to receive content that’s relevant to their needs and expectations.
Therefore, segmenting the people in your email list will allow you to adjust your campaigns based on the products that certain customers like the most, where they’re located in the world, and other important differentiators.
You may have multiple segments in your email list, so make sure you keep track of them and update the information as you collect more insights into your chosen marketplace.
Finally, remember that if you want to generate the best results from your marketing campaigns, you need to develop an emotional connection with your target audience.
Email and virtual events will help with this, but it’s also worth having a presence on social media, too.
Ensuring that you’re active on the channels where your customers are present most often will help you to stay top-of-mind for your leads.
Start by assessing your user personas and figuring out where your customers are most likely to flock when it comes to social interactions.
From there, begin building a name for yourself, taking advantage of the unique features that each platform has to offer.
For instance, Instagram is the best location for visual content, whereas TikTok is all about video.
Influencer marketing through social media is also a great idea, because it gives you a chance to leverage the respect a person already has from your audience.
Keep Growing in Uncertain Times
We can never predict what kind of challenges the world might bring, particularly for a newly growing business.
However, you don’t have to give up on your opportunities for growth just because the world is in a rocky space right now.
Using the tips above, you can continue to develop a name for your brand and attract the attention of the kind of customers that will help you grow.
Remember, keep track of the results from each marketing campaign that you try so you can make better decisions about where to spend your marketing resources in the years to come.
Author Bio: Lisa Michaels is a freelance writer, editor, and a thriving content marketing consultant from Portland. Being self-employed, she does her best to stay on top of the current trends in business and tech. Feel free to connect with her on Twitter @LisaBMichaels.
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