Marketing Ideas to Grow Small Business On Any Budget

marketing ideas for small business

If you’re interested in growing your business or looking for new opportunities to take your brand to the next level, the following marketing ideas will help you stay ahead of your competition.

These solutions give today’s organizations the power to develop emotional connections with their target audience without overspending on growth-hacking ideas.

Start a YouTube Channel

Over the last couple of years, the shift to the digital landscape has grown increasingly significant. People are spending less time interacting with companies in person and more time looking for ways to do so online instead.

Video is one of the best marketing channels for companies that want to make an impact in the online world.

It’s a chance to connect with your consumers on multiple levels, through audio, visual images, and inspirational content.

advertisement | Continue Reading Below
Web Design & SEO Services for Health Professionals and Small Business Owners
Do you need help with your website?
Services We Offer:
  • Medical Website Design
  • Health WordPress Development
  • Website Maintenance
  • Medical SEO & Digital Marketing
Click Here To Request Services

Launching a YouTube channel is an excellent way to expand your brand reach and put faces and voices behind your brand.

Even short videos could be all it takes to make your business seem more human, opening the door for brand loyalty.

If you’re not sure where to start, try converting well-performing blog posts into video format.

VIDEO: 13 Small Business Marketing Strategies

Update Your Existing Content

In uncertain times, one of the most significant barriers to growth is often a lack of budget. If you don’t have a lot of cash to spend, then it’s hard to create fantastic content in the form of videos, blogs, and new articles.

So why not use the assets you already have instead?

Go back through some of your high-performing articles from the last few years and think about how you can make them more relevant to the current marketplace.

Can you update some statistics or add further information that you didn’t have before?

What about adding custom graphics and visual content into the mix to make the content more visually engaging?

Don’t forget to add internal linking to your updated articles to improve your SEO potential.

Create a Virtual Event

Events are an excellent way to connect with customers through offers like exclusive content and unique experiences.

We’re living in a world where most consumers, whether in the B2C or B2B world, prefer “experiences” more than anything else when valuing a brand.

Even now that people are spending less time face-to-face, you can still use events to differentiate your company.

Virtual events help you demonstrate what your company is capable of in action.

You can combine memorable speaker sessions with product demonstrations and networking events, and your attendees don’t even have to leave their homes to take part.

Moreover, virtual events are a great way to set yourself apart from your competition and connect with your customer on a more interactive level.

Get Personal With Email Marketing

As the field of digital marketing continues to evolve, one channel remains consistent at delivering the best results. Of course, we’re talking about email marketing. Email remains one of the most effective ways of connecting with your audience while also providing the best ROI (return on investment).

Through automated email campaigns and carefully-structured messages, you can nurture any lead into a repeat customer. The key to success with your emails is personalization.

Your customer wants to receive content that’s relevant to their needs and expectations.

Therefore, segmenting the people in your email list will allow you to adjust your campaigns based on the products that certain customers like the most, where they’re located in the world, and other important differentiators.

You may have multiple segments in your email list, so make sure you keep track of them and update the information as you collect more insights into your chosen marketplace.

Be Social

Finally, remember that if you want to generate the best results from your marketing campaigns, you need to develop an emotional connection with your target audience.

Email and virtual events will help with this, but it’s also worth having a presence on social media, too.

Ensuring that you’re active on the channels where your customers are present most often will help you to stay top-of-mind for your leads.

Start by assessing your user personas and figuring out where your customers are most likely to flock when it comes to social interactions.

From there, begin building a name for yourself, taking advantage of the unique features that each platform has to offer.

For instance, Instagram is the best location for visual content, whereas TikTok is all about video.

Influencer marketing through social media is also a great idea, because it gives you a chance to leverage the respect a person already has from your audience.

Keep Growing in Uncertain Times

We can never predict what kind of challenges the world might bring, particularly for a newly growing business.

However, you don’t have to give up on your opportunities for growth just because the world is in a rocky space right now.

Using the tips above, you can continue to develop a name for your brand and attract the attention of the kind of customers that will help you grow.

Remember, keep track of the results from each marketing campaign that you try so you can make better decisions about where to spend your marketing resources in the years to come.

Marketing Ideas to Grow Small Business On Any Budget 1

Author Bio: Lisa Michaels is a freelance writer, editor, and a thriving content marketing consultant from Portland. Being self-employed, she does her best to stay on top of the current trends in business and tech. Feel free to connect with her on Twitter @LisaBMichaels.

Photo credit:

  • Article Categories

  • Facebook
    Ready to improve your medical or small business website? We’re always looking for new exciting projects to take on. Fill out a service request form to receive a free quote or schedule a discovery call to discuss your project.

    Ready to take your web design & SEO marketing to the next level?

    Let's work together on creating a beautiful website that gets results.

    Send us information about your project or schedule a free discovery call.

    Don't leave empty handed..

    Get The Ultimate List of  Free Web Design & Digital Marketing Tools
    We've compiled the ultimate list of the top essential FREE
    Web Design & Marketing Tools into one handy e-book.
    Yes, Send Me the Free e-Book!
    We do not sell or share your information with anyone.
    Sign up to get the latest web design & marketing news, links & tips.