How Businesses Are Making the Most of Mobile Marketing (Infographic)

mobile marketing infographic

How Businesses Are Making the Most of Mobile Marketing (Infographic)

Infographic contributed by AppGeeks

Mobile marketing has become a must-use strategy for companies that want to grow. It enables you to send personalized information to customers wherever they are, together with time-sensitive and location-based info.

Mobile Marketing also provides many strategies for businesses to use or even experiment to see which method works best like through the use of push notifications, QR codes, emails, SMS messaging, app-based marketing, Bluetooth and in-game marketing. By using new tools and strategies, many businesses can stay innovative and achieve their marketing objectives.

Moreover, it has a rising conversion rate which is currently at 64% and a widespread reach – 92% of people own mobile phones as compared to 73% of those that owned desktops or computers. And these mobile phone owners spend 59% of their time using their phones.

Seeing as mobile marketing is quite profitable, the infographic below, courtesy to AppGeeks, shows that many businesses have taken to using text messaging to increase sales, get new subscribers and boost engagement.

For instance, Starbucks ran an SMS campaign in which customers needed to register for the “My Starbucks Reward” program using their gift cards. This resulted in customers loading $1.2 billion onto Starbucks gift cards in a year.

Pizza Hut used an SMS promotion to send sms messages which raised their sales by 142%, while Seattle Sun Tan tanning salon used text messaging to run offers and launch a discount campaign. This generated around $200k from customers who redeemed the initial offer and also gained 4.7k new mobile subscribers.

Affordable Web Design & Marketing

Other usages of mobile marketing by companies include capitalizing on interactive and do-it-yourself videos to increase engagement and sales, re-designing the mobile sites to reduce load time, increase click-through-rates and conversion rates.

Also, some businesses have created apps to increase their reach, showcase what they’re selling and provide a seamless online shopping experience. Asda Supermarket chain created an app for online shopping and it accounts for 18% of all the company’s grocery shopping sales. Further, it recorded mobile shopping frequency 1.8 times higher than that of a desktop.

On the hand, Halifax made use of a Home Finder app to help property hunters easily find nearby houses for sale and this helped them reach more than 20 million people.

For more on how businesses are taking advantage of mobile marketing, check out the infographic below:

How Businesses Are Making the Most of Mobile Marketing (Infographic) 1

Need to redesign or upgrade your website? Let us know. We offer affordable small business website design services, run free website audits and help with search engine optimization.

Interested in being a guest blogger? Click here for more info on how you can submit your articles to get published on this website. This Guest Post was contributed by a member of the community and does not necessarily reflect the opinions held by the editors of this site.

No Comments

Post A Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Don't leave empty handed..

Get The Ultimate List of  Free Web Design & Digital Marketing Tools
We've compiled the ultimate list of the top essential FREE
Web Design & Marketing Tools into one handy e-book.
Yes, Send Me the Free e-Book!
We do not sell or share your information with anyone.
close-link
Sign up to get the latest web design & marketing news, links & tips. 
Subscribe
close-image
REQUEST SERVICE