Increasing website conversions is always among the top priorities of any business. There are many ways to improve your chances of attracting visitors and keeping them engaged on your website.
With millions of blogs published every day, it’s crucial for you to stand out and grow your website’s visibility and reputation. One of the best ways to stand out is through the creation of high-quality content, particularly the one that appeals to local customers.
If you’re looking to attract more targeted traffic you need to be more focused. This is especially important if you want to attract customers who are in close proximity to your business.
Below are useful tips to help you increase conversions and generate more targeted organic traffic
Don’t Ignore Relevant Long-Tail Keywords
The online competition for popular keywords can be intimidating for most businesses. Outranking businesses competing for these top-ranking keywords takes time and effort. It can be a huge financial drain for businesses to try to show up at the top of search engine results. Often you’re will be competing against larger, well-established players who have much deeper pockets and better resources.
Of course, it’s great if you can rank for some of the keywords that drive huge amounts of traffic, but if you can’t, don’t despair. If you were able to rank for a few popular keywords that’s great, Keep up good work. But keep in mind, some of these keywords are fairly generic. Even if you manage to outrank others and show up on top, it might not benefit you as much as you think. Often these generic keywords won’t be very effective when it comes to converting website traffic into leads.
Instead of spending your time optimizing for generic keywords, focus on long-tail keywords and phrases local users are most likely to use in their searches.
By optimizing your website for long-tail keywords that are relevant to the local area, you can significantly boost your conversion rates by attracting locals customers.
Long-tail keywords are more specific terms that won’t attract as many users, however, the traffic they bring will be much more valuable.
Ranking for long-tail keywords targeted specifically towards local users will ensure your business won’t be lost in a sea of competitor search results.
The best thing about this strategy is that it costs you nothing. You only have to come up with relevant local keywords and use them throughout the website. It’s something every content marketer needs to pay attention to and apply. Use the “Related searches” section of a Google search results page to generate ideas on what keywords you should use
Create Narrowly Targeted Landing Pages
Landing pages play a crucial role in lead generation and conversions. Having more than ten landing pages can by more than 50% on average.
Landing pages play a crucial role in lead generation and conversions. Well-designed landing pages can significantly improve a website’s conversions. If you’re wondering if your business needs landing pages, the answer is most likely will be yes. There are many reasons why you should create landing pages for your business.
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Businesses that have multiple locations or serve different industries should have a different landing page for each of them. It wouldn’t make sense for the same landing page to represent every service or the location. This would only confuse and annoy users, who might not find these pages relevant to their needs.
Every landing must include crucial elements that work together to increase conversion rates. At first glance landing page look easy to create. But don’t let it fool you. When you analyze top performing landing pages you will see they all follow the same pattern.
It takes a lot of work to create a successful landing page. Everything from the images you include to the copy you write makes a difference. Pay attention to the text you use and spend time testing your calls to action. Every small element you include can make a huge difference.
Utilize Local SEO Strategy
There’s a big difference between writing from the perspective of a local and an outsider.
It’s important to create content that appeals to local customers. Content with a local perspective is always better at bringing in more targeted traffic.
Make sure you apply the correct tone, phrases, and colloquialisms from the area that you’re writing for. Use local names and references to add authenticity and create a story covering local issues.
Search online for examples and topics that are important to local residents. Try to find and address specific problems that exist in the local area and offer possible solutions.
Find ways to network with other business in the area to attract new customers.
Consider hiring local writers who know the area well to make the content feel more authentic. It’s going to give you a fresh perspective and less research will be necessary.
When writing content for local market, don’t forget to research and find keywords that local users are most likely to search for.
If you can optimize and rank for some of these local search terms, there’s a good chance you’ll attract new local customers interested in your services.
- LOCAL SEO: The Definitive Guide (2020) – Backlinko
Don’t Miss Out On Local Review Sites
When you look for local restaurants or other local businesses there is a good chance you first looked on Yelp or other local review directories to see how it’s ranked.
Research to see what local directories are important for your business. There are many specific directories that cater to different businesses. For example, Home Advisor is mainly used for ranking of businesses helping with home improvements. Zocdoc is for finding health professionals. There is a directory for every type of business. The inclusion in many of these directories is free. Make sure to include all your important information. Monitor your reviews and include the badge on your website especially if you get many praises and positive reviews.
Create Relevant and Unique Content
High-quality content brings in more users and increases their trust in your brand. However, creating mediocre content is no longer enough. The content you create must be authentic, relevant, and at the same time provide useful information users are seeking.
The higher the quality of the content, the better the website will rank on search engines and the more visitors it will attract. Creating high-quality content can be a difficult task, especially with so many other blogs covering the exact same topics.
Creating and optimizing content is not something most small and medium businesses can do without a dedicated SEO team. Outsourcing these tasks is one of the ways businesses can keep up and stay competitive. The knowledge and experience of dedicated writers can significantly improve the results of your marketing efforts.
If you’re a small business with a limited budget consider looking for a reliable SEO agency to handle your content creation and optimization needs. Hiring the right marketing team will help increase the visibility and conversion rate while also improve the brand’s reputation.
Optimize Google My Business Page
There are many ways that Google helps businesses with local search rankings and conversions. One of the best ways to attract local customers is through “Google My Business” page. It’s a free service that allows you to place your business on the map, so to speak. You register your business with Google and this makes it even easy for people to find it when they search for businesses in a specific geographic area.
The process of setting up the page is extremely easy to do. Make sure to include all the information potential customers might need to find and interact with your business. Include the physical location, business hours, website URL, and high-quality photos of your business.
By adding your listing to Google directory you will ensure your business will be easy to find in relevant “near me” local search results. It’s a great way to attract relevant local traffic and increase search rankings with minimal effort. Plus, this feature is absolutely free, which means there should be nothing stopping you from taking advantage of this service.
The creation of high quality and relevant content plays a key part in a successful marketing strategy. Optimizing your content to increase conversions is not an easy task. By using strategies mentioned in this post you will be able to increase conversions and generate more targeted organic traffic.