Top Local Marketing Strategies for Small Business Owners

local seo and marketing

When you’re a small business owner, you wear many hats. Chances are, you didn’t start your business because you had a marketing degree or a lot of experience with advertising. However, without the right kind of marketing, your business could falter and fail.

Discovering the right marketing strategy for your small business is essential to getting the word out about your services and products to potential customers. Finding the best ways to market your business isn’t always easy or obvious. Because many small business owners have a limited budget it’s crucial to find the strategies that deliver the most ROI and lead to real results.

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Small business marketing requires a combination of creativity and research, as well as an understanding of the various marketing strategies that are available to you.

If you don’t have a huge marketing budget to boost your local audience, there are still things you can do to gain more attention, build a stronger brand, and establish a local customer loyalty base that will keep your business strong and sustainable for years to come.

With that in mind, let’s take a look at some of the top local marketing strategies you can put into practice.

Use Data to Your Advantage

One of the great things about small business marketing in today’s world is that technology has made it easier to hone in on your target audience.

As a local business, you don’t have to waste time marketing to people outside your community (unless you ship your goods). That cuts down on a lot of unnecessary stress. However, you can get even closer to your target audience by utilizing data.

You can collect data about your target audience in several ways, including:

  • Looking at your social media audience;
  • Seeing which areas of your website get the most traction;
  • Understanding which products/services are your best sellers;
  • Figuring out what keywords and phrases people use to search your site.

Having the right data in your hands will make it easier to personalize your marketing efforts — something many consumers are looking for. Personalization includes things like custom emails or offering deals suited to an audience’s specific needs.

However, there’s a fine line between utilizing data for personalization and breaking trust with consumers. Make sure you’re not collecting anything that would be deemed “too private,” and never ask your audience for information that could eventually be used against them. Unfortunately, small businesses are often prime targets for hackers who want to gather large quantities of personal information at once. Be safe with data collection and storage, and take extra precautions to protect your audience’s information.

Optimize for Local SEO and Using Social Media

SEO doesn’t have to be confusing. Local SEO is about optimizing your content online to reach your target audience. You want your website to get noticed by search engines like Google, so when people are looking for you or your products/services, you’ll show up right away.

You can optimize your local SEO by:

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  • Performing keyword research;
  • Using keyword phrases in your business name;
  • Building local landing pages.

It also helps to have a Google My Business page, as well as a map to your business. Google tends to favor small businesses that utilize these features, and it only takes a few minutes to set up.

In addition to optimizing your website, it’s essential to use social media for your business. It’s cost-effective and can help you engage with your audience on a more personal level. However, one of the “tricks” of social media is posting relevant content at the right time.

It’s often worth it to invest in social media marketing and other business tech tools that will not only give you important analytics but can schedule posts for you at times when you’re likely to get more engagement. When you’re marketing on a local level, posting content that will get people talking is key. Don’t be afraid to show people some “behind-the-scenes” aspects of your business. Answer questions. Get involved in the community through various platforms.

Recognize That Print Ads Aren’t Dead

We’re living in a digital world, and digital marketing has all but completely taken over the advertising industry.

However, when it comes to small local businesses, there’s still a place for print ads. Consider partnering with other local businesses and placing your ads in their buildings (and vice versa). Sponsor local events that will feature your logo everywhere.

Don’t be afraid to rent out that billboard in town, or hang fliers when you’re having a special event or a sale everyone needs to know about.

Strategically-placed print ads can get people talking on the local level, and they’re still a great way to grab attention and boost word-of-mouth advertising. If you want to create a print ad that will stand out, keep the following tips in mind:

  • Make your content clear;
  • Be unique;
  • Use a call to action;
  • Keep things simple.

Using print ads doesn’t mean you should ignore things like localized paid ads, as well. Radio commercials, television commercials, and movie theater ads are all still effective in small communities. Your goal shouldn’t just be getting your business in front of your community’s eyes. It should be making yourself a fixture within that community, so everyone knows who you are and what you do.

As you can see when it comes to small business marketing there are many options. You don’t have to be a marketing guru to implement effective local strategies. These ideas can boost your business and make you a household name with your audience.

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