When businesses are looking to grow or gain new clients, their websites should be the first place to start. Having a great online presence can be one of the best places to find potential clients.
Your website is the first thing people will see when they’re looking for services and researching businesses to work with. There are many ways to make sure your website looks great and has all the information your visitors are going to need. Driving people to your website is only part of your job to generate more business. To really make the best use of your website, you need to optimize your website so you can convert the visitors into customers.
To help you get the most out of your website and generate more leads, follow these 5 tips to help your website attract the best customers. Once you can attract traffic and convert leads into paying customers on a consistent basis, your business is bound to grow and thrive.
1. Make Sure Your Website Is Easy To Find
It may seem obvious but if visitors can’t find your website, you aren’t going to get any leads. You need to make sure your website is easy to find. Your domain name should match your business name. Your domain should be short and easy to remember. Setup social media accounts wth the same name so it’s easy to remember and consistent.
Analyze your statistics and keep track of how most of your traffic arrives at your site. Figure out which channel generates the most hits, and focus your marketing efforts there. Having a good marketing strategy can help you drive more visits to your site which can help you gain more leads.
Don’t underestimate the importance of search engine optimization or SEO when it comes to making your website easy to find. When your site has been optimized it will appear higher in search engine results when people are looking for the type of services you provide. Learn basic SEO and apply your skills to make sure your pages and your website are well optimized.
If you aren’t found on the first page of Google results you will have to do work harder so you can rank higher. Your current content needs to include keywords and accurate search terms to attract the right type of visitors. SEO and search engines can be a great source of organic traffic that will help you and your business grow,
2. Set up Landing Pages
The pages that generate the most leads will probably be your landing page. A landing page is a narrowly targeted page that is created for a specific purpose to generate a lead. An effective landing page usually contains a form, testimonials, list of benefits, video. It might offer an ebook, some kind of giveaway in exchange for email or trial sign up.
Landing page can be part of your website or be designed to stand on its own. There are many companies like LeadPages and Unbounce that specialize in helping business owners create landing pages. Keep in mind that using these companies can get pricey, but you can easily create your own landing page by following the best landing page guidelines.
3. Build Email List
Obtaining emails and contact information can be a useful tool for generating leads and further sales and promotions. This can be done by offering a coupon code for signing up for your email newsletter or giving something of value.
Make sure to include forms to collect information on your most popular and visited pages. Keep these forms easy to use with as little information as necessary. It’s been shown that the fewer fields users have to fill out, the more likely they’ll complete the form.
4. Optimize Your Homepage For Conversions
Don’t overlook the importance of your website’s homepage. The homepage is the perfect way to make a first impression as well as guide visitors around your site.
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Your homepage should have a clear Call to Action of CTA in a place that’s highly visible. A homepage is a place where you can explain what your business does and the benefits of working with you. In only a few seconds you must be able to convince visitors that they need your services or your products. Having well designed, the effective homepage can be a great way to convert traffic into new leads.
Make sure your homepage links to all of your social media platforms and your blog. Well, designed home pages should include high-quality images, well-written copy, newsletter signup box, testimonials and other elements that will want visitors to explore your website further. A poorly designed homepage is a sure way to drive new users away. All your elements need to work together to build user trust and answer possible questions people might have about your business.
5. Build Trust
Building trust with new users is critical if you want their business. People are more likely to buy products or use service after others recommend them. By including elements on your website that help build trust you’re more likely to convert new users into leads.
One of these elements is testimonials. Testimonials are a great way to showcase the praise your business receive from previous clients. Personalize testimonials by including photos and link them to the project to make them more specific and relevant. Video testimonials is another great way to gain trust. At the end of every project, we ask every client for feedback.
Always ask for a testimonial upon the successful completion of every project. You can set up a short form where you can ask for feedback or you can simply send an email to your client asking them how you did. Most of them are happy to provide a testimonial, especially if they were happy with the outcome and the quality of services you provided. You can find a long list of design client testimonials on the testimonial page. Every business website should include testimonials if they are serious about making a good first impression and want to build trust.
Another way to build trust is to make sure your website has SSL certificate and includes https:// in your URL. Google and other search engines favor secure websites so it’s another reason why you need an SSL certificate for your website.
Finally, if your business received any professional awards, certificates, or honorable mentions, it’s important to showcase them on your website. Including these elements will further increase the trust of people when they are learning about your business and deciding to hire you pro buy your products.
Generating leads for your business doesn’t need to be complicated. Follow these five tips to generate more leads and before you know it, your business website will be bringing in many potential customers.