Do you track how well all of your marketing and sales efforts are going? Do you know what works and what doesn’t’? If you want to know how well your marketing efforts are paying off you need to know and be able to track the right metrics.
There are many factors that directly affect the success of your marketing campaigns. You must consider design, styling, as well as proper timing to ensure your campaign makes the maximum impact.
Monitoring and testing these elements to see what works and gets better results is part of what’s called Conversion Rate Optimization (CRO).
“In internet marketing, conversion optimization, or conversion rate optimization(CRO) is a system for increasing the percentage of visitors to a website that converts into customers, or more generally, take any desired action on a webpage.” – Wikipedia
Why is Conversion optimization is important?
A properly optimized website can easily convert passive website visitors into active users that will engage with your content and will be happy to purchase your products or services.
Take a look at the infographic below to learn more about CRO and what you can do to make it work for your website and your marketing.