It’s easy to be swept away by the latest digital marketing trends and forget the role of email marketing. However, with the absence of physical stores, email marketing is vital in the world of e-commerce.
If you’re sending emails to prospects and current customers without proper planning it’s unlikely to result in an increase in sales. To succeed, you need to have a solid email marketing strategy in place.
To help you, we created an email marketing guide and also put together a list of effective marketing tips and strategies to skyrocket your online sales.
Segment your email list
Segmentation is a powerful mechanism, and there are several ways on how you can segment your email list. Here are a couple of email segmentation tips:
● Segmenting your list by demographics (gender, age, geography, education level, and persona).
● Segmenting according to past purchases and buying cycle.
● Segmenting subscribers on a monthly, weekly, or daily basis.
● Classifying users that are loyal to your company and looking forward to your emails.
● People who don’t know much about your products and services.
The first thing that you need to do to ensure maximum ROI is to send your prospects relevant content.
Most of these people trust you enough to give you their emails and permission. That’s why you need to deliver the content that they want. Otherwise, you might end up annoying them, which can cause more harm than good for your brand.
Segmentation can be a bit tricky, but it can be worth it in the long run. Consider it as a long-term investment.
Send out welcome emails
Welcome emails give an excellent first impression to your customers, and an excellent opportunity to build more meaningful and personal relationships with them.
However, there is no one-size-fits-all strategy in writing the perfect welcome email for your audience. That’s because it’s still subjective to the nature of your brand.
Most marketing experts believe that this is an excellent opportunity to boost subscriber engagement. You can use welcome emails to grab your customers’ attention, build a meaningful connection with them, inspire them to buy from you, or at least check one or two of your offers.
Craft cart abandonment emails
Some customers tend to abandon their carts because they easily get distracted. If that’s the case, you can send out an automatic email every time a cart is abandoned, letting the users know that they still have some items in their cart.
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Also, see to it that you ask if they ever encountered any issues or problems. That way, you can collect information and address it as soon as you can. Aside from that, you can also offer them an incentive to encourage them to complete the transaction.
Running a cart abandonment email campaign should be done regularly as part of your existing email marketing strategy.
Create a win-back campaign
It’s easier to sell to your current customers than to new ones. It’s because they’re 12 times more likely to buy from you again.
However, there’s a study that shows that only 32 percent will place a second order in the course of the first year as a customer. So, if you don’t have a retention strategy, you’re likely to lose repeat sales.
Crafting a win-back campaign is an excellent marketing tactic that you can use to re-engage customers. In fact, according to a study, win-back emails have a 12 percent open rate.
Create hype with product launch emails
A product launch is a way to convince your customers to take action by tapping into various psychological triggers like scarcity and urgency.
Its main purpose is to boost your sales by making a particular product available for a particular period and create hype before, during, and after that period.
Offer coupons for a limited time
Boosting sales in your email marketing campaign is all about creating a sense of urgency to encourage people to take action. One way to do this is by offering a coupon that’s set to expire within a short time.
Another tactic that is often used is the scarcity principle. You often see emails announcing that the supplies are limited and there are only 5 spots left. This might compel people to take action so as not to miss the opportunity.
Personalize your emails
If you have access to the first names of your email recipients, then make sure to use it in the subject and the body of your email. You can even ask them easy and related questions to give it a more personalized feel.
By personalizing your email campaigns, you can make your subscribers feel that they’re special and exclusive. This increases the chance for them to do business with you.
Invest in your subject line
Your subject line serves as your email’s headline. Try to stay away from tricks and other gimmicks as this would erode your customers’ trust.
A/B test your subject line. Try dividing your list into two and track metrics like the click-through rate, conversion rate, and track the open rate of your subject line.
The rest of the content of your emails should be the same, just a different subject line.
A/B test your emails
A/B testing your emails is the holy grail of email marketing. Not only this removes all the guesswork on your part, but it also provides you with a roadmap on what decisions you need to take.
The process usually involves splitting your email audience and dividing them into groups to find out which version of your email gives you the best results when it comes to conversions.
By testing out multiple versions of your emails, you could eventually come up with a better campaign with stellar results.
Automate your campaigns
Do you know that the average subscriber gets at least 416 commercial emails monthly? That’s huge!
Most of your customers are bombarded by promotional emails daily. So, if you want your emails to be noticed and clicked, you have to make them stand out.
At this point, it’s almost impossible to personalize all the emails that you send out. That’s why automation is crucial if you want your email campaigns to be more personal and stand out to your prospects’ eyes.
Use Call to Action in Every Email
An email campaign is useless if subscribers don’t know what to do after they view it. Every email should have a goal. Whether you trying to increase the sales or drive people to your website, you need to make sure include buttons and links that are highly visible. You want to make sure people know exactly what to do next.
Include Social Media and Share Links
Adding social media icons thanks for forwarding Insurance emails is a no-brainer. You want to encourage your current subscribers to share and forward your newsletters so your list will continue to grow. Be vocal about asking your readers to forward and share your emails. Find your content interesting and relevant they are more likely to share it with their friends, especially if you ask them.
Generating sales from your emails isn’t rocket science. However, it does require work and patience. The email marketing strategies listed in this post will ensure your email efforts are not wasted and will help you skyrocket your online sales.