Creating a beautiful email is just one step to having your email subscribers enjoy the content you worked so hard to develop. But having a well-designed email or newsletter doesn’t guarantee your subscribers will actually get to see it.
There are many obstacles you must overcome before your newsletter actually gets delivered to your list of subscribers.
In order for your readers to receive your email in their inbox, you must follow specific rules and guidelines to ensure it doesn’t get categorized as spam, never to be seen or read by any of the people you intended to reach.
Some techniques are obvious, like not buying emails from email rental list companies and spamming random people using emails you found on the web.
Other techniques are less obvious like forgetting to include an unsubscribe link that people can easily spot. You can also get penalized by embedding Java scripts and other types of scripts that email software can flag as malicious and thus forcing your email into the spam folder.
As technology evolves, email clients like Google and other popular platforms are continuously improving their ability to identify spam emails and filter them out.
That’s why it’s crucial to stay informed about the regulations and guidelines surrounding email marketing to ensure your messages reach the intended recipients.
Before you send your email or newsletter out, check out this list with some proven email deliverability tips you need to follow to help your emails make it into the inbox, rather than end up in the dreaded SPAM folder.
Video: How To Avoid Emails Going To Spam // How To Improve Email Deliverability
How To Improve Email Deliverability
Improving email deliverability is essential for ensuring that your emails reach the intended recipients’ inboxes and maximize the effectiveness of your email marketing campaigns.
One way to ensure your emails get delivered is by building a quality email list. Only include people on the list after obtaining explicit consent from subscribers. Use double opt-in methods to ensure that subscribers genuinely want to receive your emails.
Avoid purchasing or using third-party email lists, as they often contain invalid or unengaged email addresses.
Regularly clean and update your email list by removing inactive or unengaged subscribers. High bounce rates and low engagement can negatively impact your deliverability. Consider using email verification services to identify and remove invalid email addresses.
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Craft engaging and relevant content that resonates with your audience. Personalize your emails and segment your subscriber list to deliver targeted content. Use compelling subject lines to increase open rates and avoid spam-trigger words that could trigger spam filters.
Make it easy for recipients to unsubscribe from your emails and honor their requests promptly. Handling complaints and unsubscribes appropriately helps maintain a positive sender reputation.
Regularly check if your domain or IP address has been blacklisted. Being on a blacklist can severely impact email deliverability. Use blacklist monitoring tools to stay informed and take necessary steps to resolve any issues.
It’s always a good idea to stay up-to-date with email marketing best practices and adhere to anti-spam laws and regulations such as the CAN-SPAM Act (in the United States) and GDPR (in the European Union).
Finally, choose a Reliable Email Service Provider (ESP). By selecting a reputable ESP that maintains strong relationships with ISPs and has a good track record of deliverability. There are many email services that will help make sure all your emails get delivered.
Check out these popular email service providers to help you get started with email campaigns.
Below is an infographic with popular strategies for improving email deliverability.