Any good marketer knows that it takes a big investment to get a new client or a returning client to respond. In fact, marketing and sales professional know that every client has a journey that takes them through different steps and decisions.
And of course, email has made contacting people immediate and often hassle free—especially when those people respond right away to requests or offers.
But what about the people you don’t hear from—what’s going on with them and do they need a different kind of connection? Maybe, but maybe not. That’s why it’s useful to figure out how to create a follow-up email.
When it comes to business, follow up is key. To help with this, you need to be able to write an effective follow up email. This type of email is one of the most powerful tools you have as a business owner or a marketer, and it’s free.
Contrary to popular belief, there are many people who actually do want to hear from you. These people include your customers, your potential customers, and even some people you might not consider business contacts. Regardless of whether or not you think they want to hear from you, you need to follow up with all of them.
A follow-up email can be an excellent way to increase engagement and convert leads. Sending a follow-up email to a prospect or customer after you’ve had a meaningful conversation with them is also an effective way to maintain ongoing communication.
Follow-up emails are an often-overlooked, but very effective, tool for getting a response to your email. The follow-up email is a great way to encourage the recipient of your email to get in touch with you, if they didn’t respond to the original email.
Ready to learn more about how to write a follow-up email that get the reply?
This infographic from Salesforce offers some of the best practices you should follow if you want others to respond to your email requests.
This infographic will show you how to write an effective follow-up email. Learn how to use effective Call to Actions in your emails and benefits of personalization and how it increases email open rates.