Keyword research remains to be one of the essential tools you can utilize as part of inbound marketing strategy. It’s not only a great way to find out which words you can use within your content, but also help you come up with content ideas around which you can build articles and blog posts to drive traffic to your site.
Check out this keyword research video to give you a good overview on how to best to use this very valuable tool. You can either hire inbound marketing agency to help you optimize your site and spend great deal of money or you can create affordable marketing strategy where you can learn to use many of these tools on your own and apply them to your site and content you create. The best part many of these marketing tools, like Google planner and Google Analytics are free to use and the only requirement is that you spend few minutes a day learning about their proper use and actually apply them to your online blog or your online business.