So, you think email marketing is dying? That it’s way past its sell-by date? Considering that there are 88 billion business emails that are received on an average day, you’d be wrong. In fact, according to the research done by Everycloud for their email marketing infographic, email beats out the two social media giants – Facebook and Twitter when it comes to getting the results.
People are more likely to interact with brands over the email than on Facebook or Twitter. So, email marketing is far from being down for the count. In fact, email has one of the highest ROI (Source: NeilPatel.com) compared to other marketing channels.
How To Get Results Using Email Marketing
Poor performance and the low response rate are a common complaint amongst those who use emails to market their products or services. Consumers are constantly being bombarded with advertising and are now much more selective regarding what they click on and what content they consume.
To get the best results you need to ensure your email marketing and newsletters follow
Take, for example, email subject line. Your email subject line becomes the most important factor when it comes to optimizing your campaigns. You need to use a line that will pique
On the other hand, they found that including the company name in the subject line helped to increase the open rate. If you’ve built up the trust of your clients, it makes sense to use the name in the subject line.
How To Build Your Brand Using Email Marketing
We all have that one friend or know someone who is always looking for an angle to make money – even if it happens to be out of you. They never really do anything for you, because everything in the relationship is about what they can get out of it.
Do you enjoy hanging out with them, or do you avoid them as far as possible? It’s probably the latter. Don’t let your company become that person. Your company needs to learn to give and take. Yes, you want to promote your products and services via email, but that should not be the only reason that you send emails out.
Why not, instead, work on creating a really interesting newsletter, with lots of valuable tips and tricks for your client? Why not send them the odd discount voucher or freebie, just to show your appreciation for their custom?
There are a lot of ways for you to show your clients that you appreciate them and that you want them to get something out of the relationship. By doing so, they begin to trust that you’re not just always going to try and sell them something, and so will open your emails as a matter of course.
Get the Timing Right When Sending Emails
The next mistake that a lot of companies make when it comes to email marketing is that they send out the messages whenever it works for them. We recommend being a little more prudent. Think about your target market and when they’ll be most likely to open the email.
Think about when it would be most convenient for them. Are they going to appreciate receiving an email first thing on Monday morning, when they have to catch up any outstanding emails from the weekend?
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You can easily set up your emails in advance and schedule them so that they get sent at a later date. We’d recommend doing it this way – that way there’s no last-minute rush to get the email out, and you always know it will go out on schedule.
You can also experiment with sending it at different times, and on different days so that you can find the best time for your subscribers.
To summarize, modern email marketing requires a shift in your thinking. Start with putting yourself in your clients’ shoes and think about what they want. Take a look at the infographic below and learn how to create a killer email marketing campaign. Get it right, and your business will benefit for many years to come.