How To Optimize User Experience to Improve SEO

How to optimize user experience for better SEO

What Is UX and Why Your Website Needs It

UX stands for User Experience. UX refers to the overall aesthetics of your website and how easy it is to use it.

User experience (UX) is a key part of the website design and development process. Every business should understand what it is, how it affects their business, and how they can use it to improve their website.

Whether you know it or not, optimized user experience on your website matters for SEO. In fact, the user experience on your website is a ranking factor in Google’s algorithm. That’s because the way people interact with your site actually affects their search experience.

That’s why optimizing user experience must be part of every company’s digital marketing strategy. In a world where people have so many choices, if your site doesn’t offer a smooth and easy experience, it won’t be seen by anyone.

Optimizing UX isn’t just about making sure your website looks good; there are other aspects of the user experience that can help improve SEO rankings as well.

advertisement | Continue Reading Below
Web Design & SEO Services for Health Professionals and Small Business Owners
Do you need help with your website?
Services We Offer:
  • Medical Website Design
  • Health WordPress Development
  • Website Maintenance
  • Medical SEO & Digital Marketing
Click Here To Request Services

In this post, we’ll cover some of the things you can do to optimize your user experience in order to improve your SEO.

VIDEO: How To Improve User Experience For SEO

Why Is User Experience Optimization Is Critical for SEO

The better optimized the user experience on your website, the more likely people are to use your site and recommend it to others. Ultimately, optimization is about making the site easier to use and more convenient for the users.

Optimizing your user experience (UX) for search engine optimization (SEO) is a crucial part of your digital marketing strategy.

As online users, we have become accustomed to a certain level of convenience when using a website. When we visit a website, it has to load fast, be easy to navigate, and quickly provide the information we seek. Because of this, website usability is one of the most important components of SEO, both in terms of ranking and traffic.

The main goal of optimizing UX is to make it easier for users to find the information they’re looking for and make their visit as pleasant as possible.

By improving the UX, businesses can increase user engagement, keyword rankings, and ultimately website traffic, sales, and leads.

How To Optimize User Experience for Better SEO

Those who do not have the luxury of spending thousands of dollars on their website, need to find ways to optimize their website user experience for SEO.

However, you don’t need to be a UX expert to optimize your user experience for search. By following these tips and best practices, you can make your site more accessible, increase conversion rates, and ultimately improve SEO.

UX Best Practices for SEO

Implementing these strategies for optimizing the user experience will lead to an improved overall experience for your website’s visitors, and will positively impact your website’s search engine optimization.

Optimize Homepage

The homepage is the most important page on a website because it’s the first thing visitors see when they visit. Make sure yours is clear and concise so they can quickly understand what you do and what sets you apart from other businesses in your industry.

Create Clear Navigation

Visitors should be able to easily find their way around the rest of your site with well-designed navigation that clearly indicates where they are at all times.

A clear and intuitive navigation structure can help users find what they are looking for and may also improve your SEO.

When creating navigation menus for your website, it’s important that you include easy-to-see links that point to the most important page on your site.

Make It Easy To Contact

Make it easy for people to reach out to you by providing an easy-to-find contact form or phone number on every page of your website (not just in one place).

Make Sure It’s Mobile-Friendly

Because so many people access the web on their phones, it’s crucial that the website is optimized for mobile devices. That is why it’s important to ensure that the layout is responsive and looks good on different screen sizes.

Make buttons and links on your website big and easy to click. Reduce the size of images for faster loading. If you have a video on your site, you might want to consider removing it for mobile users since video uses a lot of bandwidth and will drastically reduce the load speed of the page, making it longer for users to load the rest of the content.

To improve readability and the mobile user experience, optimize font sizes to make sure your content is easy to read on all screen sizes.

Speed Is a Priority

Slow loading times can negatively impact user experience and may also affect your SEO. There are many website speed testing tools you can use to identify problems on your website and use this information to speed up your website.

Use Clear and Descriptive Titles and Headings

Clear and descriptive titles and headings are important for SEO because they help search engines understand the content on your website and determine how relevant it is to a user’s search query.

They also help users to understand what the content on your website is about and decide whether or not it is useful to them.

In addition, using clear and descriptive titles and headings can also improve the readability of your content, making it faster and easier for users to skim and absorb the information.

Build Internal Links

Internal links help users navigate a website and find the information they are looking for. It also helps search engines understand the structure and hierarchy of your website.

When you add links within your content, users will be able to easily find additional information on a topic that interests them. By linking related content you will encourage users to stay longer on the website. If someone reads your post and finds relevant links, they are more likely to follow these links since they’re closely related to the topic they’re interested in. This will send a signal to Google letting know that users linger on your website and find your content valuable, leading to better SEO results.

Link to External Reputable Sources

Incorporating external links can also enhance the user experience. By linking to reputable, well-known, and trusted external websites, you can provide users with additional information and resources on a given topic. In doing so, you build trust with your users by including links to reliable sources of information.

Write Unique and high-quality content

When a website provides valuable and informative content, it can attract and retain a large audience, which can in turn improve the website’s search engine rankings.

High-quality content is more likely to be shared and linked to by other websites, which can help improve the website’s search engine rankings.

If users find the content on a website useful and engaging, they may spend more time on the site, which can signal to search engines that the website is providing value to its users.

By providing valuable and informative content can improve the overall user experience of a website. This can lead to increased engagement, such as more time spent on the site and more pages viewed, which can also be beneficial for SEO.

Optimize Images For SEO

What does it mean to optimize images for SEO? It means scaling and resizing images to the pages load fast. It also means giving images proper names and making sure they all have descriptive alt tags

Alt tags, or alternative text, are used to describe the contents of an image on a website. They provide a text description of the image, which can be read by search engines and users with visual impairments.

Alt tags can help improve the SEO of a website by providing search engines with additional information about the images on the site. This can help the website rank higher in image search results.

Add social sharing buttons

Social sharing buttons make it easy for users to share your content on social media platforms, which can drive additional traffic to your website.

When users share your content on social media, it can lead to increased engagement, such as likes, comments, and shares. This increased engagement can help improve your SEO, as search engines consider social signals when ranking websites.

Create User-Friendly Layout

A user-friendly layout that looks uncluttered and uses white space can greatly enhance user experience. White space, or the empty space around elements on a page, can help break up the content and make it easier to read.

Using visual hierarchy is another great strategy that can help visitors better navigate your pages. Apply formatting, such as size and color, to help guide users through the content and highlight the most important information.

Include Clear CTA To Give Users Visual Cues

CTAs also help to create a sense of direction and purpose on your website, making it more user-friendly and helping to improve the overall user experience. When users know what actions they can take on your website, they are more likely to feel confident and motivated to engage with your content and complete the desired actions.

It is important to include calls to action (CTAs) on your website for visual cues because they help guide users toward the desired actions you want them to take. By using visual cues such as buttons or links with descriptive text, you can make it clear to users what actions they can take on your website and encourage them to take those actions.

Ensure Consistent Design

Maintaining a consistent design throughout your website is important for creating a professional and trustworthy appearance. This includes using consistent navigation, colors, fonts, and other design elements on all pages. This helps ensure that your website looks the same no matter which page a user is on, making it easier for them to navigate and find what they are looking for.

It is also important to make sure your logo is linked to your homepage and that your navigation is consistent across all pages. This helps users quickly and easily find their way back to the homepage or other important pages on your website. Using a limited number of fonts and keeping the font size and style of your headings consistent can also contribute to a cohesive and professional look.

Overall, consistent design helps create a positive user experience and can improve SEO and the effectiveness of your website.

Use Analytics To Improve Your UX & Website Performance

By paying attention to analytics and analyzing data you can learn a great deal about how users are interacting with your website.

This can help you identify areas of your website that are performing well and areas that may need improvement.

By analyzing data such as page views, bounce rates, and conversion rates, you can get a sense of how well your website performing and what you can do to make it better.

Important Analytics Metrics for User Experience

Time on the Page.

This metric measures the amount of time users spend on a particular page before leaving the website.

If users are spending a lot of time on a particular page, it could indicate that they are finding the content on that page useful and engaging.

On the other hand, if users are spending very little time on a page before leaving the website, it could be a sign that the page is not meeting their needs or that they are having difficulty finding what they are looking for. You can improve this by adding visuals, and infographics and embedding interactive content like videos.

Bounce Rate

Bounce rate is an important metric because it measures the percentage of users who leave your website after viewing only one page.

A high bounce rate can indicate that users are not finding what they are looking for on your website or that it is not meeting their needs in some way. This can be a problem because it can lead to a poor user experience, which can drive users away and reduce the effectiveness of your website in achieving your business goals.

From an SEO perspective, a high bounce rate can also be a problem because it can signal to search engines that your website is not providing a good user experience. This can negatively impact your search engine rankings and make it harder for users to discover your website through search.

A low bounce rate can be a positive indicator that users are finding your website useful and engaging, and are willing to explore multiple pages. By improving the bounce rate of your website, you can improve the user experience and increase the effectiveness of your website leading to better SEO results


Engagement is an important factor to pay attention to. If your users share your content, subscribe to your newsletter, post comments, and engage with your website in another way, it indicates that your content is interesting and engaging. Google uses these metrics to decide how to rank your pages. If people visiting your website quickly leave without interacting with your content, it’s a sign that you must improve it.

Pages Per Session

This is a metric that measures the average number of pages that users view during a single session on a website. A session is defined as the period of time a user spends on a website, from the moment they arrive to the moment they leave. This metric can be useful for understanding how much of your website users are exploring during a single visit and how engaged they are with your content.

If the pages per session metric is high, it could indicate that users are finding your website useful and are willing to explore multiple pages during a single visit.

Conversion Rate

This measures the percentage of users who complete a desired action on your website, such as making a purchase or filling out a form. A higher conversion rate can indicate that users are finding your website useful and are taking the desired actions.

Scroll depth

This measures how far down the page users are scrolling. A deeper scroll depth can indicate that users are engaging with the content on the page.

New vs Returning Users

The New vs returning visitors metric is a measure of how many of the visitors to your website are new and how many are returning. New visitors are those who have never visited your website before while returning visitors are those who have visited your website previously.

This metric can be useful for understanding the makeup of your website’s traffic and how well you are retaining visitors over time.

A high percentage of returning visitors could indicate that your website is providing a good user experience and that users are finding it valuable enough to visit multiple times.

On the other hand, a high percentage of new visitors could indicate that you are attracting a lot of first-time visitors, but may not be doing as well at retaining them for repeat visits.

INFOGRAPHIC: Where To Start With UX When It Comes to SEO [UX SEO Guide]


Improving the user experience (UX) on your website has many benefits and can have a tremendous impact on your SEO efforts. It can make it easier for users to find what they are looking for and complete desired actions on your website increasing conversion rates. This can lead to more positive customer feedback, and customer loyalty resulting in more business, sales, and leads.

  • Article Categories

  • Facebook
    Ready to improve your medical or small business website? We’re always looking for new exciting projects to take on. Fill out a service request form to receive a free quote or schedule a discovery call to discuss your project.

    Ready to take your web design & SEO marketing to the next level?

    Let's work together on creating a beautiful website that gets results.

    Send us information about your project or schedule a free discovery call.

    Don't leave empty handed..

    Get The Ultimate List of  Free Web Design & Digital Marketing Tools
    We've compiled the ultimate list of the top essential FREE
    Web Design & Marketing Tools into one handy e-book.
    Yes, Send Me the Free e-Book!
    We do not sell or share your information with anyone.
    Sign up to get the latest web design & marketing news, links & tips.