How to Use Email Marketing To Grow Your Business (Infographic)

email marketing facts

Using email for marketing is considered to be one of the most powerful strategies that is being used today. Email is extremely potent when it comes to generating interest and driving sales for any business. It’s no surprise 85% of US retailers believe email marketing to be one of the most effective customer acquisition tactics.

So what is email marketing?

Email marketing can be any interaction by email with a potential or existing customer.

Email marketing is widely used and there are many companies that only specialize in offering email marketing services. There are also many marketing tools and apps that are designed specifically to help small businesses and marketers maximize their email marketing efforts. I’m sure you’ve heard of many of them including Mailchimp, Constant Contact, Campaign Monitor and many others.

Benefits Of Email Marketing For Small Business

Email marketing offers many rewards when used by small businesses. Take a look at some of the benefits of using email marketing.

advertisement | Continue Reading Below
Web Design & SEO Services for Health Professionals and Small Business Owners
Do you need help with your website?
Services We Offer:
  • Medical Website Design
  • Health WordPress Development
  • Website Maintenance
  • Medical SEO & Digital Marketing
Click Here To Request Services
  • Builds credibility – Email marketing helps build trust with your customers. The more helpful information you send them, the more they learn to trust you and the more loyalty you gain.
  • Helps to generate sales and traffic – When you send out emails to the right persons at the right time, you’ll get a response and see a spike in traffic. Most small businesses see the results whenever they send out emails.
  • Responsiveness – when you have built trust and loyalty with your customers, your emails generate engagement and get the response.
  • Strengthen the relationship between your business and customers – your emails enable you to keep in touch with customers. They become invested in your business, you are not out of sight.
  • Constant communication – with emails, the lines of communication are constantly open to you and your customers.
  • Brand recognition – by sending multiple emails over time, businesses build brand recognition and loyalty

First Steps In Email Marketing

Before you start sending out emails, there are some guidelines you need to follow and rules you have to observe to maximize your email marketing efforts.

These include:

  1. Respect people’s space by getting their permission – this would include getting permission on whether to include them in your mailing list, what kind of material/information they expect to get, and when and how often they would get said material.
  2. Ensure that the content of your email adds value and involves a call to action.
  3. Get whitelisted – This just means that you are added to the recipient’s friend list. This would ensure that your emails are not listed as spam or added to junk mail.

Email marketing is extremely effective in generating sales and driving traffic, but only if it’s done right. With all its benefits, email marketing can also be quite challenging. It’s also getting more and more competitive and reaching customers’ inboxes is getting harder every day. That is why it’s important to know the facts and be aware of the challenges facing you.

To learn more about email marketing, check out this infographic from WebsiteBuilder. It’s loaded with facts, stats and details to help you maximize the benefits of email marketing.

  • Article Categories

  • Facebook
    web agency founder

    About Author: Gene is the co-founder of both Big Apple Media and Happy Website Design. He shares his expertise on SEO, digital marketing, web design and development. He also created and manages Creative Web Design & Digital Marketing Group on LinkedIn. Join to learn more about these topics.

    Ready to grow your traffic and improve your website? Fill out a service request form to receive a quote or schedule a free discovery call to discuss your project.

    Ready to take your web design & SEO marketing to the next level?

    Let's work together on creating a beautiful website that gets results.

    Send us information about your project or schedule a free discovery call.

    Don't leave empty handed..

    Get The Ultimate List of  Free Web Design & Digital Marketing Tools
    We've compiled the ultimate list of the top essential FREE
    Web Design & Marketing Tools into one handy e-book.
    Yes, Send Me the Free e-Book!
    We do not sell or share your information with anyone.
    Sign up to get the latest web design & marketing news, links & tips.