How To Increase Instagram Engagement in 2023

tips to grow Instagram

This post was contributed by Amelia Smith.

Instagram became one of the most popular social networks after Facebook purchased it in 2012. Since then its popularity soared and continues to grow every year. Over 1 billion people around the world use Instagram and spend an average of 28 minutes each day on the app.

However, because #Instagram differs from other social sites, it can be more difficult to master it, especially for new users.

Unlike other social sites where users can publish articles, profile updates, and share events, Instagram is all about visual content. Instead of publishing articles, Instagram users upload photos with hashtags and descriptions to accommodate each post. That is why Instagram requires much more creativity than other social websites.

In the past, brands used the number of likes as a way to measure the popularity of each post. This was the simplest and the most straightforward way to find influencers on Instagram.

advertisement | Continue Reading Below
Web Design & SEO Services for Health Professionals and Small Business Owners
Do you need help with your website?
Services We Offer:
  • Medical Website Design
  • Health WordPress Development
  • Website Maintenance
  • Medical SEO & Digital Marketing
Click Here To Request Services

Unfortunately, this resulted in all kinds of abuses and shady tactics. Many users, including celebrities, purchased fake followers to make their accounts appear more popular. 

It’s easy to see how some Instagrammers can get tempted and cut corners when it comes to growing their followers.. Users who are popular and have a big following can make hundreds, if not thousands of dollars for each post.

So paying for fake followers to beef up their numbers, is the price many influencers were willing to pay.

However, many brands became much savvier and are now less reliant on using only likes as a way to measure how successful posts are.

These days, there are different performance metrics for tracking results. Besides regular likes, factors such as views, shares, comments, and even DMs can be used to measure post-performance. 

One of the main factors that play a key role in measuring popularity is user engagement. A post with more comments tramps the one that has more likes, but fewer interactions.

So how do you attract followers and also increase engagement with your posts? Ultimately you want your content to have many likes but also encourage users to interact with each post.

To help you get the most out of this platform follow these tips to increase Instagram engagement in 2021. 

RELATED VIDEO: Grow 1,000 Active & Engaged Followers on Instagram | Instagram Algorithm 101

What is Instagram Engagement?

Instagram’s engagement is a term that refers to user interaction that takes place on the platform. With millions of photos shared each day, there is always fierce competition to get more people to see your posts. 

The ultimate goal of each post is to get attention by attracting likes and comments. In return, the popularity of the post can lead to advertisement opportunities and business opportunities.

So how do you know if is users find your content interesting and engaging? To find out ask yourself the following questions:

1. Are your followers leaving comments on your posts?

2. Do they find them interesting and use the like button?

3. Do they share your posts on other social networks?

5. Are your posts result in more users following your account?

Analyze your account and see which posts get the biggest number of likes and comments. This will help you determine what photos make the biggest impact.

Of course, if you don’t have time to grow your following, you can always hire a professional Instagram service like Smmservices to help you. But as a general rule, being slow and steady is a good way to acquire new followers.

How to Measure Instagram Engagement?

Instagram constantly changing and experimenting with the way the platform works. So what works today might not work tomorrow.

One way to check which of your posts are most popular you can use the Instagram insights feature. This will help you better understand what type of posts you should be sharing more.

Follow these tips to Increase Instagram Engagement.

1. Create Amazing Content

This may sound obvious, but the more you post, whether it’s posts, stories, or reels, the more your map mark grows! As your content spreads, Instagram’s algorithm will start sharing your content more and more and expand the scope of your ideas.

2. Follow the Trends

Trendy topics often get the most engagement. People want to be on top of the latest trends. By posting about the latest developments is a good way to get more people viewing and sharing your posts.

3. Write Interesting Captions

Unlike other social platforms, an Instagram caption can be up to 2,200 characters long. This is the best place for you to take the audience’s attention and start a conversation with them by asking questions, sharing information, or making jokes!

4. Create Shareable Content

Instagram comments, shares, and savings are more important than ever. The best way to improve your engagement is to create content that others will want to share. Posting something that will be useful and interesting will encourage your audience to save and share with their friends. 

5. Measure, Analyze, Improve

Staying on top doesn’t mean you can’t experiment. Try different types of graphics to see what your followers like. You may be wondering what your followers are paying the most attention to. Trial, error, and content experiments are the key to success on social media. So don’t afraid to try new things to see what works.

6. Discover the Best Time to Post

Posting at different times of the day can be another factor that can play a role in the success of your posts. Try to publish at different times of the day to see how it affects the number of likes you get.

7. Use Hashtags.

Posting with hashtags is a tried and true way to reach different users who are not already following you. Find out what Instagram hashtags are trending in your niche. Use multiple hashtags to make the biggest impact. By tagging your posts you’re increasing the chances of others finding content even if they’re not following you. The goal is to convert these users to followers by matching your content to what they’re interested in. If you’re looking for more guidance on how to use Instagram hashtags, check out this Instagram hashtag guide, which will cover the proper use of hashtags in more detail.

8. Get Personal With Stories

More than 70% of people report that they checking the stories before going to view their Instagram feeds. So don’t afraid to crate daily content using this feature. You can spice up your posts with stickers, quotes, and questions. The more interactive the content, the higher the chances it will get noticed and shared.

9. Memes Make You Memorable.

Consider creating memes that can make your followers laugh, share and engage. Even bigger brands are using memes that reference pop culture and trending topics to build the buzz. Engagements increase when you add something fun and unexpected!

10. Consistency is the Key.

Followers like it when you post regular content on a consistent basis. If you’re a travel photographer, people expect travel-related images and are more likely to unfollow you if you post different types of images. It is also important to maintain consistency in colors, letter types, and branding style. 


Posting on Instagram can make a big impact on your traffic and your business. However, to grow a loyal following there are guidelines you need to follow. The tips and strategies in this post will help you grow your Instagram account. 

Advanced Instagram Marketing
  • Article Categories

  • Facebook
    Ready to improve your medical or small business website? We’re always looking for new exciting projects to take on. Fill out a service request form to receive a free quote or schedule a discovery call to discuss your project.

    Ready to take your web design & SEO marketing to the next level?

    Let's work together on creating a beautiful website that gets results.

    Send us information about your project or schedule a free discovery call.

    Don't leave empty handed..

    Get The Ultimate List of  Free Web Design & Digital Marketing Tools
    We've compiled the ultimate list of the top essential FREE
    Web Design & Marketing Tools into one handy e-book.
    Yes, Send Me the Free e-Book!
    We do not sell or share your information with anyone.
    Sign up to get the latest web design & marketing news, links & tips.