These days simply having an attractive e-commerce website, won’t guarantee that it will succeed. If you want your website to grow and flourish you need to invest in improving your conversion rates.
With so many websites, blogs and eCommerce stores, the competition can be fierce. Even if you manage to drive lots of traffic to your online store, it may not necessarily result in revenue growth.
If you find your website attracting many visitors but sales remain the same you might need to analyze your website and take the necessary steps to ensure it’s effective in converting visitors into buyers.
How To Increase Sales by Optimizing Conversion Rates
Only 22% of online marketers say they are happy with their conversion rates.
Readers and visitors have many choices online so unless you optimize your website you won’t be able to succeed and stay competitive.
Below are few tips and tricks that might help you increase your online store revenues.
First, make sure your website looks credible. You need to include About page that shows your personality. No one wants to buy from a faceless entity. The more personal you get the more likely people will trust you.
Another good idea is to increase the speed of your website. The speed of a website has to be a priority since no one has time to waste on a slow loading site.
The design is also important. Many websites see a rise in conversion simply by rearranging their layout. Anything that distracts your visitors from shopping has to go. Too many images and graphics will not only slow down your site but will also destruct from the main goal of your store, which is to sell.
Another element you should include is an advanced search option to help visitors narrow down choices and help them find what they’re looking for faster.
Including product ratings and reviews can also improve sales. People like to see what others said about products and read the reviews. So including these features can educate buyers and also encourage them to make the purchase.
Ability to answer questions either through FAQ page or by adding a live chat feature can also help. Intuit.com has increased sales by 211% shortly after adding a live chat. Being approachable and available to your customers assures them of your devotion and trustworthiness.
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Adding a free shipping option can also boost your sales. You won’t believe how many shoppers abandon their shopping carts at the last minute because of the shipping rates that add to the final cost.
Use social media to promote and announce upcoming specials. But use only social media widgets that allow users share your content without leaving your site. One of the worst things you can do is force people to another site before they made the purchase.
And finally, use A/B testing to decide what strategies work best for your e-store.
If want to learn more about conversion rate optimization, check out this infographic from WebsiteBuilder