Congratulation, you’ve launched your website. It’s mobile-ready, SEO-friendly, and easy to navigate, so what’s next? Now that your website is live and open for business, it doesn’t mean it’s time to rest.
Even as recently as a few years ago, building a website and putting it online guaranteed traffic. With less competition and fewer people practicing SEO, it was much easier to attract visitors to a new website.
Alas, how things have changed. As of 2020, there are over 600 million blogs in the world and more than 5,760,000 blog posts published on the Internet every single day. (Stats).
This means that if you want to generate leads, grow traffic, and build your brand, you can’t launch a website and forget about it.
To get your website to the top of search engine rankings and drive more traffic, you must implement and apply marketing strategies.
Marketing a new website can be a little tricky if you’ve never done it before.
This article will guide you through all of the steps and provide resources to help you along the way.
#1 – Connect Google Analytics and Search Console
If you can’t measure, you can’t improve. The first thing you need to do after the launch is to connect your website to Google Analytics (GA) and Google Search Console (GSC).
You need both Google Analytics and Google Search Console in order to know how well your website is performing on the web. Both offer a wealth of information about your site and visitors, and they have similarities but also subtle differences.
Google Analytics provides mostly information about your traffic and users. GA provides data on daily and monthly visitors to your site, the number of views on each page, bounce rate, average time spent on site by visitors, traffic sources, etc.
Search Console is mainly for checking your website’s “health”. It lets you submit a sitemap to notify Google about your website, check indexing issues and Core Web Vitals, and Mobile Usability.
If you want your website to be found, you need to use both of these tools to check and monitor your website.
To connect GA and GSC, you need to have an existing Google account and Gmail.
For Analytics, you need to add the code to your website, and to link to Search Console, you need to verify that you’re the owner of the website.
Once you add the code, it takes a few days for the statistics to pour in. After that, you will see website statistics in your Analytics dashboard. The older your account, the more accurate it is, so it’s best to set up tracking as soon as your website is live.
#2 – Announce Website Launch using Social Media
After GA and GSC are set up, the next step is to let the world knows your website is live.
Use your social media channels to share the news. Use LinkedIn, Instagram, Twitter, Facebook to let your customers and followers know about your new website.
Use tools such as Canva to create beautiful eye-catching graphics when posting.
#3 – Submit Website to Local Directories
One of the biggest hurdles new websites must overcome is the lack of backlinks. Because Google uses links to determine the value of the website, the more links you have the better your chances of appearing at the top of search results.
Getting links to your website takes a lot of time and effort. If you have other websites, you can link them to your new website. You can also include a link in your social media profiles.
Another good way to earn links is to add your website and business information to local directories. There are many general and industry-specific directories. Best-known directories include Google My Business, Yelp, and Bing.
Below are pages with a list of directories where you can submit your Business information. Most of them will let you add your website link.
- Hubspot The Ultimate List of Local Business Directories
- SEMRush 27 Free & Paid Local Business Directories
- Vertical Response – Top places your business needs to be listed online
#4 – Perform Keyword Research
Search engine traffic is important in attracting new customers to your website. One of the best ways to get visitors to your website is through search engine optimization.
To optimize your website, first, you need to perform keyword research. Without knowing what phrases your clients use or you can rank for, you won’t be able to get far.
Many businesses skip this step and after months of launching their website, they end up having no traffic and only a few keywords they rank for.
That is why it’s important to find the best keywords that represent your business that you can actually rank for. This means skipping highly competitive keywords and finding “long-tail” phrases that are not as competitive.
You can use keyword research tools like Ubersuggest, SEMRush, ahrefs.
#5 – Use The Keywords You Found To Optimize Your Pages
After you discovered the keywords and have a list you can target the next step is to optimize your website.
If you’re using WordPress, you can install popular SEO plugins including Rank Math, Yoast SEO, or All In One SEO.
All of these plugins will help you optimize your website.
On every page, you need to optimize Titles, Meta tags, headings, images, and other elements. Incorporate the keywords you found into these elements and your content. Use synonyms and word variations to make your copy less repetitive.
#6 – Create a Content Strategy & Publish High Quality Content
SEO and content go hand in hand. If you want your website to attract links and repeat visitors you need to regularly update your website and constantly add high-quality content.
This is a long-term strategy that is essential if you want your website to grow and attract visitors.
Because there are so many blogs published each day, the content you create can’t be mediocre. It has to be well-written, interesting, and informative. In addition to updating your homepage and main category pages, you need to publish a regular blog.
There are many benefits of blogging, and if you’re serious about growing your traffic, publishing a blog is a must.
#7 – Pay Attention to Internal Linking
To keep your website healthy you need to check for internal link problems. It should be part of your regular website maintenance to check for broken links.
In addition, it’s important to connect all your pages to help Google find your content. Internal linking should be implemented throughout the website.
Add categories and tags to each blog post so users can easily find related content and quickly navigate your website.
#8 – Capture Emails & Build a List
An email list is a very powerful tool for any business looking to build their traffic, leads, and sales.
Having an email subscription list is a great way to grow your online audience and boost your traffic. It also provides you with a way to send out updates, promote offers, and even send out your content to people who have opted in.
To help you grow the list you should include a newsletter signup box prominently on your website.
As soon as your website is live, send a special announcement letting them know. Include the link to your new website so they can check it out and ask for feedback.
#9 – Show Your Expertise by Helping Others
Another excellent way to generate traffic is to show off your expertise.
People always are looking for answers. You can attract visitors and links to your website by participating in forums, joining FB and LinkedIn groups, and answering questions on sites like Quora.
When you provide answers, you can include relevant links pointing to your website. Over time, participating and engaging on these forums, groups, and websites will establish your credibility and trust.
#10 – Add Social Share Buttons
To make sure others can easily share your posts, add social sharing buttons to all your posts and pages.
People are more likely to share your content if there is an easy way to do so.
If you use WordPress, this can be done easily by using many of the social sharing plugins available.
As you can see, there are a number of ways to market a new website.
With millions of similar websites and blogs, you need to figure out how your new website is going to stand out from the rest.
Remember, it takes time to generate traffic for your new website, but if you follow these tips and implement marketing strategies covered in this post, you will ensure your website’s long-term success.