In the digital age, every medical business needs to have a strong online presence. For most doctors and health professionals that means using SEO (i.e., search engine optimization) in order to drive more traffic to their website or blog. If you own a medical practice, however, finding the right SEO company can be an extremely challenging task.
It may take time to sift through all the SEO agencies claiming their superiority. The right SEO agency must have experience in the healthcare industry, they need to be experts on how search engines work, as well as how customers and patients search for doctors and medical information online.
And finally, they must have experience and a complete understanding of which strategies work for both patient acquisition and for building authority in the healthcare-related area that can drive referrals and attract new patients.
Qualifying Medical SEO Companies
Finding the right agency can be a daunting task. There is no clear winner among medical SEO agencies – the only way to find the right one is to perform thorough research to see which one fits your business model best!
For healthcare professionals, the decision to hire an SEO agency can be a difficult one. Not only are doctors busy in the clinic treating patients but they also have to deal with regulatory requirements from local and national boards. When you add into that mix the need to manage the website and social marketing, most doctors tend to focus on building relationships with patients rather than on optimizing their practices for search results. As a result, their websites suffer and get neglected.
To ensure their website attracts organic traffic and generates more business, they need to dedicate time and effort to maintaining their website and optimizing it so potential clients can find them online.
Unfortunately, because healthcare professionals are too busy to dedicate time to marketing they need to find a reliable SEO Agency they can trust that can help them grow their practice so they can stay competitive.
Finding the best medical SEO agency can take time. The company that is selected must have the experience and a proven track record marketing for healthcare clients.
What to look for when in Medical Marketing Agency
The best medical SEO agency will have proven results, a team ready to do anything for you, and a clear process to attract the right patients.
- Your goal is to hire a medical marketing agency that knows how to reach your desired audience. Make sure they’ve worked with clients in the same field as you before.
- A good agency always asks questions about their client’s business goals and expectations for their website; if you’re not comfortable answering these questions, move on to another potential provider.
- Look for a company that has experience with similar medical websites. It’s also important that they understand what makes these sites successful—and why yours may be different from them!
Check Out Their Past Clients and Online Reviews
It’s important to interview potential agencies you’re considering working with. During the interview, you should ask questions about the type of service they offer, how much it will cost, what results you can expect, how long it will take, and how they can help you achieve your goals. Ask about their experience in medical SEO and what success stories they have getting results for similar clients.
Ask them if they have worked with other health-related businesses before, and if so, what kind of results did these clients see from their efforts?
It’s also important to evaluate whether or not this agency has access to resources that will allow them to handle all aspects of your campaign in-house or if they need to rely on freelancers or another party.
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You should take a look at the company reviews on sites like Yelp, Google Business Pages, and Glassdoor. You can also search online for their company to see if there are any red flags or if they’ve been in the news lately and for what.
A good sign is if they have a lot of positive coverage, especially on independent review websites. If the company has negative reviews on various sites, it might be a good idea to look for another agency.
If you find that your prospective SEO agency is getting good ratings from clients who work with them regularly, then they may be a good candidate to consider.
Review Case Studies and Their Experience Working with Medical Clients
Before you make your decision, it’s always a good idea to look at their website and see if they have experience in the medical industry. They should have some experience with healthcare websites and be able to show off their past clients and their achievements.
You can also check out their blog and social media feeds to see if they provide expert advice on marketing to healthcare professionals. They should be able to show their knowledge and expertise as well as results and achievements working with healthcare clients.
Browse through their client list and case studies. If they have clients who are doctors or in the medical field, they are more likely to be able to help. If they provide case studies showing the results of their work, it’s another good sign they are knowledgeable and capable to do the same for you.
Finally, before you decide, it’s recommended that you ask for references. You can do so by simply contacting the companies they worked with and asking about their experience and if the case study and stats reflect the reality of their partnership.
Find Out What SEO Strategies They Use
Different agencies excel in different marketing areas. There are many large agencies that do everything. If you’re not sure what type of marketing you need, you can always ask for recommendations and marketing strategies that best fit your business.
Smaller agencies are more likely to focus on specific marketing strategies. For example, there are many agencies that only do Facebook ads or Pay Per Click advertisements. If you want to grow your social media, it’s better to find marketing companies that have extensive experience working with healthcare clients helping them with their social channels.
Some of the marketing strategies agencies use include search engine optimization, content marketing, email marketing, social media marketing, pay-per-click advertising, and video marketing.
If you know what you want to focus on, you’ll be able to eliminate many companies that are not experts in this specific marketing area.
Request a Free Medical SEO Proposal
If you are considering hiring an SEO company to help market your medical business, you should ask for a proposal before you make a final decision.
It is important that you know what to look for in a proposal. A good proposal should include the following:
- A detailed outline of what they will do on your website to increase its Google search ranking
- How much that work will cost and how long it will take them to complete it
- Any other information such as past clients, testimonials, or online reviews about their work experience with similar businesses (e.g., hospitals)
It’s also helpful if the proposal has a timeline for when specific tasks will be completed by various members of their team; this helps ensure that all deadlines are.
Directories Listing Top Medical SEO Companies
If you’re looking for directories listing top medical SEO agencies there are a few places online you can try. Most of these directories will list what each company specializes in, how much they charge, how many people work there, and other useful information that will help you decide if they might be a good fit. Below are a few directories listing marketing agencies specializing in medical SEO.
- Clutch Top Healthcare SEO Companies and Services
- UpCity Top Healthcare Agencies
- PatientGain Top Medical SEO Companies in USA
- SEOBlog Best Medical Companies
Finding a Medical SEO Company Takes Work.
Finding a medical search engine optimization company takes work. You need to do your research and be ready to ask the right questions when interviewing potential candidates. It takes work to find the best healthcare marketing agency with proven experience and expertise in providing SEO services for medical clients.
The following steps will help you find a great medical SEO agency for your business:
- Look at their portfolio
- Ask about their process, pricing, and methods
- Determine if they’re a good fit for your goals
If you’re looking for a medical search engine optimization company, remember that it takes time to find the right one. There are plenty of great options out there, but it’s important to do your research before hiring someone. This will help ensure that you get the results you want from your investment in SEO.