How to Build Links Using Content Marketing

how to build backlinks using content marketing

Link building has never been easy but in recent years the process of getting backlinks has gotten even more difficult.

Long ago, all you have to do is buy some backlinks to get our site ranked in top results. It was that easy. Marketing done! Links built! Problem solved!

Not anymore.

It’s been shown that one way to rank in any industry is to have high-authority links pointing to your website.

Sure, link-building SEO has been questioned over the years, but it’s 2019 and building links is still one of the most important ranking factors for Google.

If you’re looking to build links to improve your rankings, you need to learn how to pull off an effective content marketing strategy. In this article, we’re sharing a few of the best tips on how to use content marketing to build high-quality backlinks.

Expert contributions

No matter what your business is, you’re an expert at something.

Sharing your expertise is an incredible resource when it comes to content marketing. You can establish yourself as a notable authority on a topic, by finding an audience on countless platforms where people are looking for advice and answers to their questions.

This means your expertise has value and a potential to generate leads.

Comb through Q&A sites to see how you can help. Use sites such as Quora, search relevant hashtags, visit Help a Reporter Out (HARO) and answer questions.

Guest blogging

Guest blogging is still a valuable source of backlinks – if you’re doing it the right way.

Websites used to spat out guest posts with little relevance. It was quantity over quality. But the game has changed.

advertisement | Continue Reading Below
Web Design & SEO Services for Health Professionals and Small Business Owners

Do you need help with your website?

Services We Offer:
  • Medical Website Design
  • Health WordPress Development
  • Website Maintenance
  • Medial SEO & Digital Marketing
Click Here To Request Services

With the internet inundated by those sorts of dime-a-dozen posts, readers became wary of useless posts.

Guest posts today have to actually hold value to readers.

Write quality content that real people want to read. If the reason you’re writing the post is simply get a link, you’re missing out on all the added authority and trustworthiness a stellar guest post can bring your brand.

The links are important, but they’re entirely secondary to the audience – to the people who read your post. By focusing on posting on targeted sites and quality over quantity you’re more likely to generate valuable hits.

Long-form articles

Pivoting from short- to longer-form content – at least in part – can be a boon to your backlinks.

If you post a comprehensive guide on the right topic, you can earn backlinks organically instead of begging other sites to link to you.

Need proof. Check out this post, Backlinko’s list of 200 Google ranking factors. It’s a perfect example of a comprehensive long-form post that a magnet for backlinks.

Hundreds of people have written about ranking factors. Only one (to my knowledge) has written about hundreds of ranking factors.

This is what considered to be an authority post. Even if people question the idea of these 200 factors, the list is out there building tons of traffic and authority for the domain it appears on.

Analysis and case studies

Case studies. Data analysis. Product reviews. People love to learn what a company did to improve. It’s no wonder case studies consistently remain the most popular type of content that attracts traffic. (Source: Why You Need to Create Case Studies)

It’s all about providing value (I know, I know, one more time).

You have to be specific, find intriguing numbers, and apply a narrative to the numbers using your brand’s voice.

Learn how to write a compelling case study, and how to spin a narrative from numbers, and you’ll be well on your way to creating consistently intriguing content.


Building links is about what type of links you’re getting. In the end, the success of your website depends on the quality of backlinks you’re able to build. Use the following strategies to create content that will skyrocket your traffic and your business.

Gene is Web Developer & the Founder of BigAppleMedia. He helps clients get leads & grow traffic by building smart & result driven websites and applying the latest SEO strategies. Schedule a Free Consultation

  • Filter By Topic

  • Ready to improve your medical or small business website? We’re always looking for new exciting projects to take on.
    Fill out a service request form to receive a free quote or schedule a discovery call to discuss your project.

    Get a FREE Website Review & SEO Audit

    Request absolutely free comprehensive website review and SEO Audit.

    We are offering a FREE Audit, and after we analyze your website, you will receive a detailed report explaining what’s working and what needs to be improved. No strings attached.

    Ready to get started? Let us help.

    Send us information about your project, goals, and we'll get started right away.

    Don't leave empty handed..

    Get The Ultimate List of  Free Web Design & Digital Marketing Tools
    We've compiled the ultimate list of the top essential FREE
    Web Design & Marketing Tools into one handy e-book.
    Yes, Send Me the Free e-Book!
    We do not sell or share your information with anyone.
    Sign up to get the latest web design & marketing news, links & tips.