More and more companies in 2019 are choosing to supplement their marketing activities with YouTube advertising. This is hardly surprising when you consider that one billion users spend an average of 40 minutes per day onthe beloved video platform. In fact, the number of SMEs advertising on YouTube doubled between 2016 and 2018.
- How to Setup a YouTube Ads Campaign in 10 Easy Steps – Source: WishPond
How Much to Advertise on Youtube?
YouTube presents a great way to capture the attention of mobile users, as 70% of YouTube ad views take place on mobile devices. What’s more, a typical video ad is relatively inexpensive, with each view costing between $0.10 and $0.30 per view.Additionally, it is one of the best ways to reach younger audiences as 96% of 18- to 24-year-old internet users use YouTube (more than any TV network).
What Are the Different Types of Video Ads?
When creating a campaign on YouTube, you can choose from three main types of ad format options. The format you go for will depend on your business’s unique needs – for example, the type of ad you will need to raise brand awareness will be very different to the kind of ad you need to build sales or generate leads.
- Bumper ads: These are short ads shown before a video.
- In-stream ads: These play pre-roll, mid-roll or post-roll.
- Discovery ads:These run on the YouTube homepage, search results pages and as related videos.
Learn More about YouTube Advertising
To discover more tips and tricks about video adverting on YouTube, scroll down to the infographic guide below.It clearly lays out the basics of YouTube advertising and includes a number of tips on how to optimise your campaigns so that they perform more effectively for you.
If you’re a newcomer to YouTube advertising, it can be difficult to know where to start. This infographic from One Productions will teach you everything you need to know on how to advertise on YouTube in 2019.
