Issuing a press release is one of the most effective ways to build and enhance business’ reputation. Press releases can help build a brand by distributing it using news wires.
There are many ways press release distribution can improve branding. Massive exposure can lead to more inquiries, more leads, and a lot of sales. Consistent distributing of newsworthy and relevant releases can position you as a thought leader in your industry.
How to write a press release to manage the reputation of your brand:
If you care about your brand’s reputation and you make it a priority, you need to know how to prepare and write a release with this goal in mind.
What topics to include in a press release
Common topics you can write press release include piggybacking on a trending or hot issue, solving a problem that your audience has been experiencing for a long time, and sharing new information. A white paper, case studies and sharing the results of research are excellent topics that you can write to showcase your expertise. These topics showcase how your brand can solve issues, making you as a thought leader in your niche.
Share authority-driven releases. When you piggyback on a hot issue, you can show your stance as a brand. People love brands that can provide their own stance. It shows their integrity as a brand that boosts its authority and reputation.
You can also issue releases that affiliate with notable people in the government, influencers or celebrities. It shows how broad your connection is.
Check out the following tips to help you write the best press releases:
1. Follow the TRUE principle.
It can be challenging to cut through the competition. You need to ensure that you are writing content that stands out.
T: Trending. Write a release that connects to a trending topic.
R: Relatable. It must be highly relevant to the audience.
U: Unique. Provide a unique angle of a story. Think outside the box.
E: Exclusive: Include an exclusive quote.
2. Keep it brief and straight to the point.
One thing about releases is that it is a short document that is limited to only 300 to 500 words. It has parts called the headline and the lede where the audience should see the key message of your story.
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Get straight to the point. The headline must give the readers a hint of the most important message of your story. The lede is the statement following the headline that answers the what, who, where, when, why and how.
If you can’t write a good headline and lede, you’re wasting everyone’s time. Generally, journalists don’t read an entire release. They just skim the headline and the lede if it’s newsworthy.
If they see that your story is going nowhere, they can just leave right away. An informative headline and lede can make a difference between contacting you or deleting you.
Journalists should see the lede as a summary of your story. They know what’s happening. The rest of the paragraphs are just supporting details.
3. Nail the headline.
For some, they don’t see the importance of the headline. It must be engaging, interesting, informative, not misleading, and accurate.
Writers should make it strong, brief and to the point. Place the message in the headline in just a few words as possible without losing the interest if the readers.
The most effective headline is the one that offers a solution to a problem and catches the interest of the audience. Do not be tempted to just write that you found a new product. Instead, express how your product or offer can solve the problem of your audience.
For instance, instead of “ABC Expert Lab Releases Breakthrough Pill to Combat Neuro Diseases,” write “Breakthrough Pill Makes Lives of People Suffering from Neuro Diseases Better.”
Make use of subheadings. Subheadings can be used to add more context to the headline. It can also help in telling your audience what makes your offer stand out from the rest in the market.
4. Make it easy to read.
The release must be easy to read an understand. Use plain and simple language that can be understood by your audience.
Avoid using industry jargon, slangs, cliches, and buzzwords. Assume that your readers don’t understand the industry. It will help you write a simple release.
Don’t just focus on a particular group. Your news should be for everyone. Focus on your message.
5. Keep the release short.
A release must be kept short. It should be at least one to two pages only.
Don’t add information more than needed. It should still make the audience curious to learn more information by visiting your site.
Focus mainly on what you want to share. Don’t add any details that distract the main point.
6. Add the expert’s perspectives.
Your release must include the perspective of the experts. It adds credibility and authority. It gives reporters a reason to use your story, especially the quotes.
Not all marketers and business owners are experts in their own niche. Recognizing this fact, they can use an expert to give credibility and more weight to their content.
Ask a company executive like your company CEO or president to provide insight about your announcement. Remember that quotes provide a human element. It shouldn’t be used for adding information.
You can also use a quote from a third-party source like a customer or a business partner. It provides more credibility when including views from a third-party.
7. Check for spelling and grammar mistakes.
A well-written release doesn’t have mistakes like wrong spelling, punctuation, and grammar. Make sure that you proofread it before submitting it.
Don’t forget that your content can be found on the internet for a long time. Make sure that it is free from errors. An expert brand knows how to write a good release. Aside from that, ensure that you’re writing credible content that has accurate information.
Why use a press release to manage your reputation:
These days, it’s so easy for brands o to receive online backlash, a negative review, bad feedback, or mentioned badly in a column or group. Without a brand reputation management plan in place, your brand could be ruined in a snap.
Don’t be caught off-guard just because you don’t have a backup plan that will protect your reputation. Issuing a release can save your brand from a bad write-up.
Just imagine that the brand that you have built for a decade will be just damaged in a second. Issuing a release can clear your side and straight the facts straight.
It can mitigate the crisis and protect your brand name. We all know how to write a release that builds and maintains your reputation. In times of crisis, issuing a release can safeguard your brand.
How a press release helps manage your reputation:
By now, you must know that a release is a great tool for building your online reputation.
1. It helps establish your authority.
When you write a release, you can show that you are not only an expert but an authority in your niche. Let’s say you write about your stance in a controversial issue. Voicing your opinion reflects that you are a brand that has integrity.
It will be easy for people to sympathize with you. They admire brands that can show that they know what they are saying and doing.
It enhances trust. When people trust brands, it can boosts sales and awareness.
2. It’s a great supplement to your newsroom.
A media kit is a useful tool for journalists. It includes information and elements that journalists can use to make their work easier.
Your media kit contains the latest product and services, updates, testimonials, case studies, specific contact information. It can be found in the newsroom. Adding releases there provide the media a great way to easily verify information.
Including a stream of releases is one way to show that your business is progressing. It gives the media a reason why they should pick your story and use you as a source.
3. Fresh releases help debunk negative stories circulating online.
A release ranks on the search engine result pages (SERPs). Optimizing it through the use of relevant keywords can ensure that fresh positive content is positioned on top of the first pages, while the negative write-ups about you like negative reviews and feedback will be out of the first page.
Keep in mind not to respond to the negative feedback written about your brand on forums and review sites. This will only harm your reputation more. It’s because the discussion about you will be pushed on top rather than driven off the first page of SERPs.
When managing your reputation online, use press releases to highlight what your brand does well. Keep it optimized, well-written and newsworthy to use it as a reputation management tool.