27 Dec How Does Social Media Affect Your SEO Campaigns?
The importance of search engine optimization for any marketing campaign cannot be overstated. Besides the inherent credibility that you get when you show up on the first page of Google search results, being on top gives your website an exposure that can boost your traffic to an incredible degree.
Because of their importance and how much work is required, SEO campaigns can be costly. Read here to learn about the cost of running an SEO campaign.
Like SEO, social media plays an important role in digital marketing. Almost everyone has at least one social media account which they use and interact on a daily basis. This makes social media an extremely effective channel for reaching individuals. By combining SEO and social media, businesses can improve the results they receive from their marketing efforts.
So how can social media boost your SEO efforts?
Increases Referral Traffic
If you have a significant social media following, or if you’re able to collaborate with someone who does, sharing and posting on social media can significantly increase the flow of referral traffic to your website. This increase in traffic also helps improve your Google ranking, especially if you have the content needed to capture the attention of your website visitors.
Attracts Funneled Leads
Funneled leads are prospective buyers who already have an interest in what you’re selling. A person’s interests can often be seen in their postings on social media accounts. A good example of this is when a person likes a particular hobby page on Facebook. As a result, there’s a good chance that relevant links on that page are likely to grab the interest of like-minded people
Encourages Brand Loyalty
Social media can also function as a means to encourage brand loyalty when a brand publishes high-quality content on its social media accounts. This is also an effective way to get a message to your audience for any product launches, events, and even a new webpage on your website. This makes it much easier to grab customer attention and drive them to the company website or landing pages.
Improves Local SEO
Another way that social media platforms can help improve your SEO campaign is through business directory listings. This helps to direct would-be buyers to your business when they are in proximity. In order to reap the benefits of social media for your local SEO campaign, make sure that your business information is clear and up to date. You have to include an accurate address, what your services are, and what your business hours are so that people are able to find your business easily and quickly.
Social media is a very potent tool to help boost your SEO campaign. To reap the maximum benefits, you have to tailor your social media content and make it work with your overall marketing strategy. Both SEO and social media have to work together and complement each other to maximize the results.