In today’s fast-paced business environment, sticking to old forms of marketing and sales strategies will no longer suffice to keep your brand relevant. You can no longer ignore new networks and platforms if you want your brand to succeed and grow online. Thanks to new tools including social media, instant messaging, and video, more and more businesses are now able to compete by being flexible, nimble, and keeping up with all the latest technological advancements.
In addition to new evolving technologies, it’s important to utilize and use other well-established and proven tools, like Search Engine Optimization (SEO). SEO is one of the most effective drivers for organic traffic and is a must-have tool for any brand that wants to improve its organic search engine results. (SEO is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines like Google.).
Even though basic SEO is easy to learn and implement, advanced SEO knowledge might require more learning and understanding of how the web and search engines work. However, the benefits and opportunities knowing this can bring to a business are unparalleled once the website appears at the top of the search engine results (SERPs).
Keep in mind, because of the evolving nature of the search engine landscape, it is crucial to keep on top of all the latest developments that frequently take place. Just as SEO evolves on the daily basis, your SEO strategy should change, as well. It’s vital to keep on top of every Google algorithm change if you want to stay competitive and reap the rewards of organic traffic. Many SEO professionals if asked would tell you that “What works today may be useless tomorrow.” So stay informed.
If you’re looking for two amazing resources to learn more and keep up with all the latest SEO and online marketing developments, check out Moz Whiteboard Fridays and Blog by Neil Patel. They offer tons of valuable tips and strategies to help you learn everything there is to know about SEO.
If you want to learn more about the latest SEO trends, take a look at the infographic below to see the latest SEO trends that will play an important role in marketing in the years ahead.
- Artificial intelligence will dominate
- Growth of customer focused content
- Voice search is here to stay
- The need for speed.
- Video marketing will dominate
- Emphasis on semantics and user intent
