If you’ve just started your business and made social media profiles for your company’s brand on different social platforms, you might be wondering how you can grow your traffic and increase brand awareness using social media,
How to increase website traffic using social media
Do not worry! This article will provide time-tested strategies for increasing organic traffic using popular social media channels.
A smart social media strategy is much needed to drive traffic from social channels to your WooCommerce private store or any page you want to rank for. You just have to figure out the right strategy that works specifically for your website.
These days everyone spends a lot of their time on social media, therefore it’s important to utilize these channels to grab user attention and make them aware of your brand or business. Strategic planning and effective tools can help you attract traffic and increase the conversion rates leading to more sales and business.
Following are the top five best ways to drive traffic from social media channels to your website or online store or the page of your website you want to rank on Google.
1. Choose the right social media channel for your business
When choosing the best social media channels for your business, make sure the resource you choose is right for your business. You don’t have to be on all social media channels, just on those that would help you to achieve your goals. Creating a profile does not cost anything just requires some time.
Facebook and Twitter are great tools for B2C (business to consumer) communication.LinkedIn is ideal for B2B communication. Even in B2B businesses, people are a key element. You have to build a strong bond with your potential customers and try to engage them with you.
Pinterest refers to images (infographics and photos, all visual representations of your brand). Marketers love Instagram because it gives them a great opportunity to introduce their products, engage with customers, and get their feedback directly.
Thinking about the cost? Generally, social media costs you a few hours a day, which is nothing compared to the sales growth it can bring. Staying online is a primary thing when it comes to social media. It’s all about being present!
2. Create social media publishing schedule
To share content on your social media platforms, you’ll need to develop a simple schedule that includes some instructions on how often you want to post your content to each platform. Not sure how often you should post. Check out this social media posting frequency guide.
Taking this guide into consideration, you can further improve your publishing schedule by asking the following questions:
- How often can I share it on each platform?
- Is there a good time I want to remember?
- How long should my content visible or shared?
- How much effort should I put into every new post?
- How can I diversify my social media schedule?
Pay attention to your planning. You don’t want to send messages individually or in bulk, it’s spam.
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Once you’ve set up a good timeline for each network, you can map it to a simple timeline that gives you a bird’s-eye view of how your content is progressing. This is an important step in the process.
Never share the same message twice. The best strategy is to add a simple variation by asking questions or their feedback.
This tactic is a great way to test new ideas for your followers. Questionsincrease reader engagement. It is also worth noting that this process gives you a great opportunity to try alternative heads.
3. Promote your content
Social media ads and campaigns are good ways to expand the reach of your content, build your brand, and get attention to your website. Adjust your paid strategies to match your goals – do you just need more traffic or do you want more conversions? Each advertising method has its advantages and disadvantages. So think carefully about your goals before looking for a credit card.
If you expect more traffic to your website to lead to more sales, you need to use business-targeted keywords as part of your paid marketing strategies. Yes, competition for these search terms can be expensive, but the benefits can outweigh the investment.
4. Host a giveaway contest
People love free stuff and there is no surprise in it. However, what may surprise you are that you can use multiple tactics to get more traffic. How? Organize a giveaway contest. And see how it works?
To enter the contest, entrants must enter their email address (which you will then add to your email list). It would be great if you can encourage people to share this giveaway contest with their friends. These campaigns will further increase traffic to your site and add it to your mailing list.
5. Set up social media marketing automation
Socialmedia automatically posting the content due to the use of social media posting software is a good idea. Choose the best one for you especially if you want to analyze the post results within 24 hours.
You can’t just sit in because publishing is not enough. You need to talk to the people, interact, and engage them (customers, referrers, friends, collaborators) with your brand.
Before implementing these strategies it’s important to monitor and measure your results. Use Google Analytics Social Reporting to track the results of your marketing efforts. Then use this data to identify the next steps in your social media strategy.
Sprout Social offers all sets of social media analytics that help you get to know which post works best. By integrating Sprout Social with Google Analytics, you can see which of your posts are driving traffic, conversions, and overall sales.
Stay up to date! Be real, interesting, and most importantly, be social!