When you’re running a small business, every potential customer counts. You want as many people to hear about your brand and learn about what you have to offer. Your website plays a major role in raising brand awareness and getting more people on board. However, you need to understand how to increase organic traffic for your small business website.
Luckily, there are tips and tricks which can help you get more traffic. If you want to learn more about them, just keep reading. We’ll break it down together.
Here’s what you need to do to generate organic traffic to your small business website.
1. Define Your Target Audience
Everything you do needs to be aimed at a certain group of people. You need to have a clearly defined audience in mind, to start making the effort of getting their attention. If you looking to find out more check out this post on how to find your target audience.
So, do your research and define your target audience based on:
- social status
- online behavior
- level of education
Be certain you know whose attention you’re trying to get.
2. Start a Blog
Blogging is one of the best and most successful forms of content marketing. Also, it’s what drives the most organic traffic to any website.
It should definitely be the first step in your strategy to increase your organic traffic and get more people reading and talking about your brand.
Your blog needs to provide the following:
- valuable information for your readers
- covering trending topics
- nurturing a consistent style of writing
If you need help with writing, check out Subjecto for help.
This way, your readers will be happy to come back to your content once they originally discover it.
A blog is a valuable component of your strategy. But, it means nothing without mastering the skill of SEO.
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Search Engine Optimization (SEO) is what makes your content rank high on Google.
This way, when a member of your target audience types something in Google, your blog will pop up among the top results.
So, SEO can help you increase your chances of being discovered and improve your organic traffic, learn about:
- discovering trending topics
- keyword placement
- link building
- meta tags
The more you learn, the better your content will be, so start working on it as soon as possible.
4. Get Active on Social Media
Social media is another inevitable, powerful tool for advertising business and increasing its organic traffic. With almost 3 billion active users worldwide, social media is the place you want to be right now.
Start by choosing some of the best social media platforms, such as Instagram, Facebook, or Twitter.
Create an account and start gathering followers.
Once you get a strong followers base it’s time to:
- create visually appealing posts
- post something every day
- place the link to your website in your bio
- create social media posts for each new blog post, along with the link to it
- connect with your audience and other professionals from your niche
Communicate your ideas through social media, and keep your followers informed.
This will improve your website’s organic traffic and increase your audience.
5. Start a YouTube Channel
Your strategy for increasing organic traffic needs to include different types of content. Video content has proved to be extremely popular and effective.
Consider starting a YouTube channel that would provide interesting and educational content to your visitors.
Offer something that they’d be interested in learning and provide answers to their questions.
For example, if your small business is selling shoes, you could make videos such as:
- How to properly clean your leather shoes?
- How to store your winter shoes during the summer?
- How to find the right shoe for your feet type?
Videos that teach, show, and help are the most popular ones and will certainly lead more people to your website.
6. Gather Data
All your efforts will be in vain unless you continue to learn about your organic traffic strategy. This means that you need to monitor the success of every move that you make.
To put it simply, you need to:
- track what type of content has the best feedback
- track what your followers are sharing, liking, and commenting the most
- measure the success of different content types and approaches
Use a tool such as Google Analytics to help you understand the feedback you’re getting. Then, use that feedback to further improve your tactics.
Generating organic traffic for your small business website requires strategic planning, consistency, and investing a lot of energy. Still, it’s crucial for the success of your business so it’s well worth the effort.
Use the advice above to start improving your organic traffic, step by step. Soon, you’ll feel the improvement.