One of the most effective ways to promote your blog is through social media. The problem is that most small business owners don’t have time to manage multiple social media accounts, let alone create content for each platform. Tools like Buffer and Hootsuite are great for scheduling content and publishing in bulk, but what if you don’t want to spend any money? Here are five free tools you can use to get the job done.
Benefits of Using Social Media Management Tools
In an ever-growing digital world, social media has become a key tool for businesses to reach their target audience. These channels allow you to directly connect with your customers and build loyalty with them. However, keeping track of all your social media accounts and posting fresh content on them regularly can be time-consuming. Fortunately, there are several tools that can make this job easier for you and your team. These free social media posting tools automate the process of uploading new posts, images, videos or links to your preferred social network. They also give you the ability to schedule your posts in advance so that you never miss a deadline again.
Using the right social media tools to manage your social profiles, can save you time and ensure that your pages are up-to-date and engaging with your audience.
The social media management tools on this list allow you to schedule your posts on various social media networks and monitor their performance to maximize the results.
SEMRush Social Media Poster (and Chrome Extension)
The SEMRush Social Media Poster is an excellent free tool that lets you connect to 10 social media accounts and schedule your posts. You can add them to the queue, schedule them for a later day, or post them right away. The nice part is that this tool is absolutely free and is part of the free SEMRush plan.
Buffer
A Free Buffer account allows you to publish your content across 3 social channels. You can use the browser extension to post content simultaneously to all your connected social media accounts. If you use a free account, you won’t get access to analytics and other advanced tools. However, if you want to quickly share your content on all your social media sites, it’s a great tool.
Crowdfire
Similar to Buffer and Hootsuite, it allows you to publish and schedule posts to social media accounts. The free account lets you connect and publish to 3 of your social networks.
Agorapulse
Another great scheduling tool. It lets you manage all your social media accounts in one place.
You can schedule your posts, and engage with your audience. Other features include inbox, publishing, reporting, monitoring, and team collaboration tools. The free account lets you connect to 3 social media networks.
TailWind
Tailwind is a social media management tool that allows you to schedule your content, find relevant followers, and optimize your images. Tailwind is best suited for Pinterest and Instagram. In addition to letting you schedule your posts. it allows you to create visually beautiful graphics for each platform.
HoostSuite
Hootsuite used to be a great social management tool. However, due to the drastic increase in the price, it’s no longer a tool that’s worth paying for. They do offer a free account that lets you connect to 2 social media networks with a limited number of posts you can share. They do have a nice interface for monitoring your social feed, so if you only have 1-2 social media accounts and don’t need to publish frequently, you might want to sign up for their free account.
Twitter Scheduling Tools
Tweetdeck
This is an official Twitter app, which means it probably won’t disappear, like so many other similar tools. If you like how Hootsuite streams were set up, you’ll be comfortable using Tweetdeck interface. It’s similar to Hootsuite in design and functionality. You can create multiple feeds, schedule your posts, and even manage multiple accounts.
The only downside to this tool is that only works on Twitter. You can’t use it to post on any other social media platform. But for Twitter it works great.
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Social Posting Browser Extensions
Share on Twitter Extension – Post on Twitter. This is a simple extension, similar to Hootsuite Hootlet, allowing you to share any page on Twitter using your browser.
Desktopify
Post to Instagram. As you know, there is no desktop Instagram app. Technically you can’t post photos to Instagram straight from your computer. However, there are several plugins to circumvent this. One such extension is Desktopify.
After you install it, you can click the icon, and it will take you to a mobile view of your Instagram account. The interface will look the same as your Instagram app and you can use it to publish photos without having to use your phone.
Other Automation Tools
Another way you can automate your social media is by connecting and reposting your content to social media accounts. There are two popular tools for this.
IFTTT – This app allows you to connect and integrate all kinds of apps and tools. You can use it to automate sharing on all your social media networks. Connect your social media accounts and as soon as you publish your content on one channel, it will post it automatically to another social media site. The free account lets you create 3 applets. Sadly, Linkedin no longer works with IFTTT.
dlvrit – Share your latest posts across your social networks. Use RSS feed to automatically post to Facebook, Twitter, Google My Business, and LinkedIn. You can also auto-share posts from other sources. Unfortunately, a free account is fairly limited and only allows you to connect to 2 social media accounts and limits you to 3 posts per day or 50 posts per month for each free account.
In Conclusion
Even though you can post manually on most social platforms, automatic posting tools allow you to speed up the process, so you can focus on other tasks. The tools on this list will allow you to be more productive and flexible when it comes to managing your social media marketing channels.
